Choice Hotel International's Cambria® Hotels Continues Expansion with New Openings in Texas and Oregon
Rhea-AI Summary
Choice Hotels (NYSE: CHH) announced the opening of two new Cambria Hotels, expanding its upscale footprint in high-demand U.S. markets. The Cambria Hotel Euless – DFW Airport South in Texas offers 107 design-forward guestrooms, on-site restaurant and bar, modern meeting space, and complimentary airport transportation near Dallas Fort Worth International Airport.
The Cambria Hotel Bend – Mt. Bachelor in Oregon features 131 guestrooms, an on-site restaurant and bar, and outdoor gathering spaces near Bend’s Old Mill District and Downtown. These openings support Cambria’s growth to more than 75 U.S. hotels open and over 50 properties in the development pipeline, contributing to Choice Hotels’ broader upscale and upper-upscale strategy.
Positive
- Two new Cambria openings in Texas and Oregon add 238 rooms in high-demand markets
- Upscale footprint now includes more than 75 Cambria hotels open across the U.S.
- Pipeline strength with more than 50 additional Cambria properties under development
- Strategic market coverage with presence in approximately 75% of the top 25 U.S. markets
- Access to 7,000+ properties via Choice Privileges rewards across 46 countries and territories
Negative
- None.
Market Reaction – CHH
Following this news, CHH has declined 3.11%, reflecting a moderate negative market reaction. Our momentum scanner has triggered 4 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $103.34.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 05 | Second-quarter earnings | Negative | +2.9% | Net income and guidance declined despite higher adjusted EBITDA and room growth. |
| Jul 27 | Brand ranking recognition | Positive | +2.4% | WoodSpring Suites received the top economy extended-stay brand ranking for five consecutive years. |
| Jul 01 | Earnings date notice | Neutral | -0.9% | Choice announced the scheduled date and webcast details for second-quarter earnings. |
| Jul 01 | Board appointment | Positive | -0.9% | Ali Keshavarz joined the board as an independent director with analytics experience. |
| Jun 22 | Travel campaign launch | Positive | -4.5% | Choice launched a summer road-trip guide and related travel experiences. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
The five-event record was mixed, with reactions ranging from -4.45% to +2.93%; a brand-ranking update was positive while a promotional campaign was negative.
Key Terms
franchise disclosure document regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
New hotels in Euless,
Designed for modern upscale travelers, Cambria Hotels offers guests a distinct sense of place through design-forward accommodations, flexible food and beverage offerings, and experiences that reflect the surrounding community. These new properties further the Cambria brand's expansion into dynamic markets where business, leisure, and lifestyle travel intersect.
"Cambria has always been about creating a true sense of place for our guests, and that strong foundation continues to translate into meaningful growth," said Indy Adenaw, Senior Vice President, Upscale Segment, Choice Hotels International. "We're excited to welcome travelers to these outstanding new properties in
The two openings contribute to the expansion of Choice Hotels' upscale portfolio with more than 75 hotels open across
Cambria Hotels plays an important role in Choice Hotels International's broader upscale and upper upscale strategy. Through a portfolio that includes Cambria Hotels, Ascend Collection, Radisson, Radisson Blu, and Radisson Individuals, Choice Hotels is offering owners and developers a compelling suite of brands designed to compete in some of the industry's most sought-after segments. Together, these brands help meet the rising demand for distinctive, experience-driven accommodations while creating additional opportunities for owners to benefit from Choice Hotels' powerful distribution platform, industry-leading franchisee support, and award-winning rewards program, Choice Privileges®.
Choice Hotels continues to expand its upscale footprint in response to evolving traveler preferences and demand for distinctive hospitality experiences. Across leisure destinations, major metropolitan areas, and fast-growing business hubs, the company's upscale brands are strategically positioned to create value for owners while delivering memorable stays for guests.
"Cambria's growth is driven by a disciplined approach that creates long-term value for owners while expanding the brand in markets with strong demand," said Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International. "The openings in
Cambria Hotel Euless – DFW Airport South
Conveniently located in the heart of the Dallas-Fort Worth Metroplex, the Cambria Hotel Euless – DFW Airport South delivers upscale accommodations and seamless access to one of the nation's busiest transportation hubs. The property features 107 design-forward guestrooms and suites, an on-site restaurant and bar serving locally inspired fare, and complimentary airport transportation, offering travelers a convenient and elevated stay experience just minutes from
The hotel's location provides convenient access to AT&T Stadium, historic downtown Grapevine, and numerous entertainment, dining, and business destinations throughout
Cambria Hotel Bend – Mt. Bachelor
Located in the heart of
Cambria hotels participate in Choice Privileges®, the award-winning hotel rewards program, which recently launched an all-new rewards experience enabling members to earn more rewards more frequently, achieve Elite status faster, and access exclusive benefits designed to help get the most from every stay. Members can earn and redeem points for reward nights at Cambria hotels, as well as at more than 7,000 properties across a diverse portfolio of brands in 46 countries and territories.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 660,000 rooms, in 49 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit choicehotels.com.
About Cambria® Hotels: Going Places™
The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Cambria properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting spaces, enhanced beverage options and small plates with flavors inspired by the destination. Cambria Hotels is rapidly expanding in major U.S. cities, with more than 75 hotels open in locations like Chicago, New York, Los Angeles, Washington, D.C., Nashville, and Phoenix. To learn more, visit www.choicehotels.com/cambria.
Forward-Looking Statements
This press release includes "forward-looking statements" about future events, including anticipated hotel openings, development pipeline growth, and brand expansion. Such statements are subject to numerous risks and uncertainties, including changes in economic conditions, travel demand, development timelines, and other factors discussed in Choice Hotels International's filings with the Securities and Exchange Commission. Actual results may differ materially from those expressed or implied in these forward-looking statements, and Choice undertakes no obligation to update them.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, MD 20852, or by email at development@choicehotels.com.
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SOURCE Choice Hotels International, Inc.