Choice Hotels International Concludes its 69th Annual Convention, Powering the Future of Franchise Ownership
Choice Hotels International (NYSE: CHH) concluded its 69th Annual Convention, highlighting its commitment to enhancing franchise ownership through various initiatives. The company announced new food and beverage pilots for Comfort and Country Inn & Suites brands and unveiled a new logo for the Ascend Collection, which surpassed 400 open properties worldwide.
The convention showcased Choice's technological investments, including AI-powered solutions for digital marketing, flexible rate management, and group travel optimization. The company also introduced a self-service travel management platform for small-to-mid-sized companies.
During the event, Choice Hotels recognized outstanding properties and owners, presenting Premier Awards to Burton Hotel Group and Athena Hospitality Group, a Lifetime Achievement Award to the late Toshio Muraki of Choice Hotels Japan, and Best of Choice Awards to 24 hotels across its portfolio.
Choice Hotels International (NYSE: CHH) ha concluso il suo 69° Congresso Annuale, sottolineando il suo impegno nel migliorare la proprietà in franchising attraverso diverse iniziative. L'azienda ha annunciato nuovi progetti pilota nel settore food & beverage per i marchi Comfort e Country Inn & Suites e ha presentato un nuovo logo per la Ascend Collection, che ha superato le 400 strutture aperte in tutto il mondo.
Il congresso ha evidenziato gli investimenti tecnologici di Choice, inclusi soluzioni basate sull'intelligenza artificiale per il marketing digitale, la gestione flessibile delle tariffe e l'ottimizzazione dei viaggi di gruppo. L'azienda ha inoltre introdotto una piattaforma di gestione viaggi self-service per aziende di piccole e medie dimensioni.
Durante l'evento, Choice Hotels ha premiato le strutture e i proprietari più meritevoli, assegnando i Premier Awards a Burton Hotel Group e Athena Hospitality Group, un Lifetime Achievement Award al compianto Toshio Muraki di Choice Hotels Japan, e i Best of Choice Awards a 24 hotel del suo portfolio.
Choice Hotels International (NYSE: CHH) concluyó su 69º Convención Anual, destacando su compromiso con la mejora de la propiedad en franquicia mediante diversas iniciativas. La compañía anunció nuevos pilotos de alimentos y bebidas para las marcas Comfort y Country Inn & Suites y presentó un nuevo logotipo para la Ascend Collection, que superó las 400 propiedades abiertas en todo el mundo.
La convención mostró las inversiones tecnológicas de Choice, incluyendo soluciones impulsadas por IA para marketing digital, gestión flexible de tarifas y optimización de viajes en grupo. La compañía también lanzó una plataforma de autogestión de viajes para empresas pequeñas y medianas.
Durante el evento, Choice Hotels reconoció a las propiedades y propietarios destacados, entregando los Premier Awards a Burton Hotel Group y Athena Hospitality Group, un Lifetime Achievement Award al fallecido Toshio Muraki de Choice Hotels Japan, y los Best of Choice Awards a 24 hoteles de su cartera.
Choice Hotels International (NYSE: CHH)는 제69회 연례 총회를 마치며 다양한 이니셔티브를 통해 프랜차이즈 소유권 강화를 위한 의지를 강조했습니다. 회사는 Comfort 및 Country Inn & Suites 브랜드를 위한 새로운 식음료 파일럿 프로그램을 발표하고, 전 세계 400개 이상의 오픈 호텔을 보유한 Ascend Collection의 새로운 로고를 공개했습니다.
총회에서는 디지털 마케팅, 유연한 요금 관리, 단체 여행 최적화를 위한 AI 기반 솔루션 등 Choice의 기술 투자도 소개되었습니다. 또한 중소기업을 위한 셀프 서비스 여행 관리 플랫폼도 선보였습니다.
행사 기간 동안 Choice Hotels는 뛰어난 호텔과 소유주를 인정하며 Burton Hotel Group과 Athena Hospitality Group에 Premier Awards를 수여하고, 고(故) Toshio Muraki(Choice Hotels Japan)에게 평생 공로상을, 그리고 포트폴리오 내 24개 호텔에 Best of Choice Awards를 수여했습니다.
Choice Hotels International (NYSE: CHH) a clôturé sa 69e Convention Annuelle, mettant en avant son engagement à renforcer la propriété en franchise grâce à diverses initiatives. L'entreprise a annoncé de nouveaux projets pilotes en alimentation et boissons pour les marques Comfort et Country Inn & Suites et a dévoilé un nouveau logo pour la Ascend Collection, qui compte désormais plus de 400 établissements ouverts dans le monde.
La convention a mis en lumière les investissements technologiques de Choice, incluant des solutions alimentées par l'IA pour le marketing digital, la gestion flexible des tarifs et l'optimisation des voyages de groupe. L'entreprise a également lancé une plateforme de gestion de voyages en libre-service destinée aux petites et moyennes entreprises.
Lors de l'événement, Choice Hotels a récompensé des établissements et propriétaires remarquables, décernant les Premier Awards à Burton Hotel Group et Athena Hospitality Group, un Lifetime Achievement Award à feu Toshio Muraki de Choice Hotels Japan, ainsi que les Best of Choice Awards à 24 hôtels de son portefeuille.
Choice Hotels International (NYSE: CHH) schloss seine 69. Jahrestagung ab und unterstrich dabei sein Engagement zur Stärkung des Franchise-Eigentums durch verschiedene Initiativen. Das Unternehmen kündigte neue Food- und Beverage-Pilotprojekte für die Marken Comfort und Country Inn & Suites an und stellte ein neues Logo für die Ascend Collection vor, die weltweit über 400 offene Immobilien zählt.
Die Tagung präsentierte die technologischen Investitionen von Choice, darunter KI-gestützte Lösungen für digitales Marketing, flexible Tarifverwaltung und Optimierung von Gruppenreisen. Zudem wurde eine Self-Service-Reiseverwaltungsplattform für kleine und mittelständische Unternehmen vorgestellt.
Während der Veranstaltung ehrte Choice Hotels herausragende Objekte und Eigentümer mit den Premier Awards für Burton Hotel Group und Athena Hospitality Group, einem Lifetime Achievement Award für den verstorbenen Toshio Muraki von Choice Hotels Japan sowie den Best of Choice Awards für 24 Hotels aus dem Portfolio.
- Expansion of Ascend Collection reaching over 400 properties worldwide
- Implementation of new AI-powered solutions for marketing and operations
- Introduction of new revenue-driving initiatives including flexible rate management
- Growth of Choice Hotels Japan to nearly 100 hotels in 2024
- None.
Highlights include new food and beverage pilots for Comfort and Country Inn & Suites, new Ascend Collection logo celebrating milestone of over 400 open hotels, and awards for top hotels
Choice also celebrated reaching the Ascend Collection's milestone of over 400 open properties worldwide by unveiling a new logo that honors its pioneering legacy as the first soft brand and its commitment to unique, personalized guest experiences.
Hotel owners also learned about Choice Hotels' ambitious ongoing investments to develop and implement cutting-edge capabilities. These initiatives include empowering franchisees to manage rates more flexibly, driving occupancy from small-to-mid-sized companies through a self-service travel management platform, enhancing AI-ready digital marketing to attract and retain guests, and introducing an AI-infused group travel system to optimize opportunities and respond to requests for proposals.
"The driving force of Choice Hotels' growth – what is truly Powering the Future – is a relentless focus on enhancing hotel performance by helping them drive revenue up, operating costs down and making running hotels easier through our best-in-class technology tools and systems," said President and CEO Patrick Pacious.
In addition to talking about the key areas Choice Hotels is investing in the growth and performance of hotels across its system, the franchisor also awarded and celebrated top-performing hotels.
Premier Award Winners
The Premier Legacy Award recognizes phenomenal and longstanding Choice hotel owners who have built a true legacy with the company. The Premier Developer Award goes to Choice hotel owners who have demonstrated an incredible commitment to development with Choice Hotels.
- Gary and David Burton of the Burton Hotel Group (Premier Legacy Award): Based in
Tulsa, Oklahoma , Gary and his son David opened their first hotel in 2007 and have since opened a half-dozen properties with Choice, including the Platinum Award-winning Sleep Inn & Suites inSouth Tyler, Texas . David served as Chair of the Choice Hotels Owners Council (CHOC) from 2022 to 2023. - Jay Patel, Devesh Patel, Vince Patel and Nash Desai of Athena Hospitality Group (Premier Developer Award): Based in
Florence, Kentucky , Athena Hospitality Group has developed Choice hotels across core, extended stay and upscale brands, including the Cambria at Nashville Airport — the only Cambria with a swimming pool shaped like a guitar. Athena was recently awarded agreements for nine WoodSpring Suites, including one that's now under construction inBaton Rouge, Louisiana .
Lifetime Achievement Award
- Toshio Muraki, Founder, Choice Hotels Japan: Last year, the Choice Hotels International family lost an esteemed member, the founder of Choice Hotels Japan and Greens Company Limited, Toshio Muraki. Over more than half a century in hospitality — starting with the opening of the Shin Yokkaichi Hotel in 1957 — Muraki built an incredible legacy of growth and partnership. In 2024, Choice Hotels Japan grew to nearly 100 hotels, including the addition of 22 Comfort properties. In recognition of his achievements and collaboration, Choice bestowed Muraki with a Lifetime Achievement Award, which his son and current President and Director of Choice Hotels Japan, Takeya Muraki, accepted on his behalf.
Best of Choice Winners
Every year, the best
- Cambria Hotel Traverse City -
Traverse City, Michigan - CH Boutique Hotel & Apartments, Ascend Hotel Collection -
Tamworth ,Australia - Clarion Congress Hotel Prague -
Prague, Czech Republic - Clarion Inn Willow River -
Sevierville, Tennessee - Clarion Pointe Marshall -
Marshall, Texas - Comfort Hotel Jeddah King Road -
Jeddah ,Kingdom of Saudi Arabia - Comfort Inn & Suites Lynchburg Airport - University Area -
Lynchburg, Virginia - Comfort Inn Hammond I-94 -
Hammond, Indiana - Comfort Suites Olive Branch - Memphis South -
Olive Branch, Mississippi - Country Inn & Suites by Radisson,
Lewisburg, PA - Lewisburg,Pennsylvania - Econo Lodge -
Ortonville, Minnesota - Faranda Collection Barranquilla, a member of Radisson Individuals -
Barranquilla , Colombia - MainStay Suites Madison -
Monona -Madison, Wisconsin - Quality Inn Ingleside -
Corpus Christi -Ingleside, Texas - Quality Suites -
Drummondville, Canada - Radisson Blu Belo Horizonte, Savassi -
Belo Horizonte, Brazil - Radisson Hotel Guayaquil -
Guayaquil, Ecuador - Radisson Hotel Nashville Airport -
Nashville, Tennessee - Rodeway Inn -
Ainsworth, Nebraska - Sleep Inn Winfield -
Teays Valley -Hurricane, West Virginia - Sommerro, Ascend Hotel Collection -
Oslo, Norway - Suburban Studios Morgantown -
Morgantown, West Virginia - The Gibson Hotel Great Falls, Ascend Hotel Collection -
Great Falls, Montana - WoodSpring Suites Columbus Urbancrest -
Grove City, Ohio
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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
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SOURCE Choice Hotels International, Inc.
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