Choice Hotels International Introduces Redesigned Everhome Suites Prototype, Advancing Smarter Extended Stay Development
Rhea-AI Summary
Choice Hotels (NYSE: CHH) unveiled a redesigned Everhome Suites prototype on Feb 4, 2026, targeting smarter, lower‑cost extended stay development.
The design reduces average development cost per room by approximately 13%, increases capacity to about 120 suites, and builds on a portfolio with 27 open hotels and ~40 properties in development. First groundbreakings are expected in the coming months.
Positive
- Average development cost per room down by ~13%
- Increased capacity to approximately 120 suites
- 27 hotels open and ~40 properties in development pipeline
- First groundbreakings expected in the coming months
Negative
- None.
News Market Reaction
On the day this news was published, CHH gained 6.08%, reflecting a notable positive market reaction. Argus tracked a peak move of +2.0% during that session. Our momentum scanner triggered 26 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $288M to the company's valuation, bringing the market cap to $5.02B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
CHH fell 0.26% with several peers also weaker: ATAT -0.8%, WH -0.28%, IHG -1.78%, while HTHT +1.09% and H +1.15% gained, suggesting a mixed but generally soft lodging tape.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | Everhome growth update | Positive | -1.0% | Milestone of <b>27</b> Everhome Suites open plus expanded development pipeline. |
| Jan 26 | Development performance | Positive | +0.8% | Record 2025 development with <b>130</b> new international hotels and room growth. |
| Jan 20 | Marketing campaign launch | Positive | -3.6% | Launch of global “Travel Values” campaign featuring brands across <b>45</b> countries. |
| Jan 14 | Earnings date notice | Neutral | -0.3% | Announcement of <b>Q4</b> and full‑year <b>2025</b> earnings release and call schedule. |
| Jan 06 | Canada expansion | Positive | +5.3% | Six new Ascend Collection properties in Québec, expanding portfolio by <b>20%</b>. |
Recent corporate and growth news has produced mixed reactions, with both positive and negative moves following generally constructive announcements.
Over the past month, Choice Hotels has highlighted growth across multiple fronts. Everhome Suites crossed 27 open properties, supported by a redesigned prototype and a development pipeline expansion. The company reported strong 2025 development with 130 newly onboarded international hotels and nearly 160,000 rooms outside the U.S., plus 66 domestic extended‑stay openings. Marketing efforts included a new global “Travel Values” campaign spanning 7,000+ properties in 45 countries, while Canadian growth added six Ascend Collection properties, expanding that portfolio by 20% in Québec.
Market Pulse Summary
The stock moved +6.1% in the session following this news. A strong positive reaction aligns with management’s emphasis on using design changes to lower development costs and enhance returns. The new Everhome Suites prototype targets a 13% reduction in per‑room build costs and increases capacity to about 120 suites, while supporting operational efficiency and guest appeal. Historical news around development and international expansion has sometimes been rewarded but has also produced mixed follow‑through, underscoring execution and cycle risks.
AI-generated analysis. Not financial advice.
The new next-gen prototype blends design innovation with investment intelligence
Developed through close collaboration with developers, operators, general contractors, architects, and suppliers, the next‑generation Everhome prototype builds on Choice Hotel's investment‑led approach while reflecting the insights and expertise of key stakeholders across the industry. Designed in response to evolving market conditions, rising construction costs, and shifting guest expectations, it represents a smarter, more efficient approach to hotel development—one that helps owners build with greater confidence while delivering a high‑quality, modern extended stay experience for guests. "Extended stay continues to be one of the most compelling segments in lodging, and Everhome Suites is a key part of our growth strategy," said Matt McElhare, Vice President & Extended Stay Segment Lead at Choice Hotels International. "This redesigned prototype demonstrates how we're applying real-world insight and disciplined innovation to help owners succeed— helping to lower development costs, and deliver the experience today's extended stay guests expect."
The redesigned Everhome Suites prototype is anchored in three strategic priorities:
- Lower cost to build: Refined layouts and material efficiencies reduce average development costs per room by approximately
13% compared to the previous prototype. - Improved operational efficiency: Thoughtful design enhancements support streamlined operations and lean staffing models, helping owners manage expenses without compromising service.
- Elevated guest experience: The new Everhome prototype reflects a deep understanding of evolving guest expectations—prioritizing productivity and enabling guests to comfortably maintain their routines throughout their extended stays. Apartment-style suites with full kitchens, flexible workspaces, and contemporary design elements support productivity and comfort for longer stays.
"Extended stay remains a strong interest for owners, who want brands that can help them navigate evolving market cycles with confidence." said Ron Burgett, Senior Vice President of Extended Stay Development at Choice Hotels International. "This next‑generation Everhome Suites prototype reflects that opportunity. It brings together thoughtful design and operational discipline to simplify development and ensure the product resonates with today's extended stay guest."
The new prototype also increases capacity to approximately 120 suites, enhancing overall project economics while maintaining the brand's midscale positioning.
Everhome Suites is part of Choice Hotels' expanding extended stay portfolio, which includes four distinct brands designed to meet the diverse needs of developers, owners, and guests. The redesigned prototype builds on Everhome's strong momentum, with 27 hotels open and approximately 40 properties in the development pipeline.
The prototype was developed in collaboration with long-standing design and development partners, including BRR Architecture, the architect of record for Choice Hotels' extended stay brands, ensuring the design is both buildable and scalable across markets.
The first groundbreakings for the new prototype are expected in the coming months, marking the next phase of Everhome Suites' continued expansion.
For more information on Everhome Suites development opportunities, visit choicehotelsdevelopment.com.
About Everhome Suites®
Everhome Suites® provides a Closer to Home® experience designed for longer stays, helping guests maintain their routines on the road. Newly constructed, midscale hotels feature apartment-style suites with fully equipped kitchens, flexible workspaces, modern public areas, fitness centers, and self-service marketplaces. For more information, visit choicehotels.com/everhome-suites.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with more than 7,500 hotels representing nearly 650,000 rooms in 46 countries and territories. Its portfolio of 22 brands includes full-service upper upscale, midscale, extended stay, and economy properties. For more information, visit choicehotels.com.
Forward-Looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600,
© 2026 Choice Hotels International, Inc. All Rights Reserved
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SOURCE Choice Hotels International, Inc.
FAQ
What change did Choice Hotels announce for Everhome Suites (CHH) on Feb 4, 2026?
How much does the new Everhome prototype reduce development cost per room for CHH owners?
How many suites will the redesigned Everhome (CHH) prototype include and why it matters?
What is the Everhome pipeline status for Choice Hotels (CHH) after the redesign?
When will groundbreakings for the new Everhome prototype start for CHH projects?
