Choice Privileges Announces an All-New Rewards Experience that Offers More Rewards, More Often

Rhea-AI Summary

Choice Privileges (NYSE: CHH) is launching an all-new rewards experience in early 2026 that gives members more frequent rewards, faster status paths, and a new top tier. Key changes include milestone rewards every five qualifying nights, Gold at 5 nights, Platinum at 15, Diamond at 35, and a new Titanium tier at 55 nights or 110,000 Elite Qualifying Credits. Titanium members get a half-points travel award for up to seven nights at 400+ premium properties. Other updates: Return and Earn (1,000 bonus points after 2nd and 3rd qualifying stays), points never expire for Elite members, a status soft landing from 2027, and points sharing slated for later in 2026.

Positive

• Milestone rewards awarded every 5 qualifying nights
• Simplified status: Gold 5 nights, Platinum 15 nights, Diamond 35 nights
• New Titanium tier at 55 nights or 110,000 EQC
• Titanium travel award: 50% points for up to 7 nights at 400+ premium properties
• Return and Earn: 1,000 bonus points after 2nd and 3rd qualifying stays

Negative

• Titanium requires 55 nights or 110,000 EQC, a high threshold for many members
• Titanium travel award limited to 400+ premium properties, not the full portfolio
• Points sharing rollout delayed until later in 2026, not at launch
• Status rollback protection begins in 2027, so near-term status loss rules remain

Insights

Loyalty Program Strategist

Choice is relaunching Choice Privileges with faster status, a new Titanium tier, and more frequent rewards starting early 2026.

The program now awards milestone rewards every five qualifying nights, enables Gold at 5 nights, Platinum at 15 nights, Diamond at 35 nights, and adds a Titanium tier at 55 nights or 110,000 Elite Qualifying Credits. It introduces a seven-night, half‑points Titanium travel award at 400+ premium properties, a Return and Earn 1,000‑point bonus for the 2nd and 3rd qualifying stays each year, points that never expire for Elite members, a status soft landing (from 2027 single‑tier drops per year), and points‑sharing coming later in 2026.

These features change member economics and recognition cadence by shortening tier thresholds and adding milestone payouts. The business mechanism is straightforward: more frequent, smaller rewards and an aspirational top tier increase program utility and create additional member touchpoints. Key dependencies include the timing and execution of the rollout in early 2026, partner inclusion for the Titanium award across 400+ properties, and the later activation of points sharing in 2026.

Risks and uncertainties hinge on implementation details not disclosed here: cost of the Titanium half‑points benefit, how Elite Qualifying Credits are tracked through spend, and operational handling of the status soft landing. Watch the actual rollout in early 2026, the formal terms for the Titanium travel award, and the points‑transfer mechanics announced later in 2026 for concrete, monitorable impacts over the following 12–24 months.

The award-winning program is raising the bar in loyalty by offering more to members: rewards every five nights, a new Titanium tier, and more ways to reach status—faster 

NORTH BETHESDA, Md., Nov. 4, 2025 /PRNewswire/ -- Choice Privileges, the #1 hotel rewards program from Choice Hotels International, Inc. (NYSE: CHH), is getting even better with an all‑new rewards experience launching in early 2026. Members will be able to earn more rewards more frequently, achieve Elite status faster, and access exclusive benefits designed to help them get the most from every stay:

• Rewards every five nights: Members will gain milestone rewards like bonus points and gift cards every five qualifying nights between status tiers.
• Faster paths to status: Members can reach Gold Elite status at just five nights, Platinum Elite status at 15 nights and Diamond Elite status at 35 nights, and enjoy rewards like room upgrades, preferred parking, and Elite welcome gifts. With each tier requiring five fewer nights than before, Elite status will become more attainable than ever. Members can also qualify for status faster through Elite Qualifying Credits earned through hotel stays and through spending with the Choice Privileges Mastercard^® on travel and everyday purchases, like home improvement stores, grocery stores, and gas stations.
• Titanium status: A new top-tier status, achievable at 55 nights or at 110,000 Elite Qualifying Credits. This tier introduces the program's most exclusive benefit—the Titanium travel award. With this perk, members can book one room for up to seven nights at 400+ premium properties around the world for just half the points. This includes Choice Hotels brands, such as Cambria Hotels and Radisson Blu, as well as global partners like Bluegreen Vacations.
• Return and Earn: This feature will reward members with 1,000 bonus points after their 2nd and 3rd qualifying stays each year.
• Lasting recognition: Points will never expire for Elite status holders, and a status soft landing benefit will ensure that Elite status is never lost all at once. Starting in 2027, Elite members who don't travel as frequently will only drop a single tier per year.
• Points sharing: Members will be able to transfer points to friends and family. Coming later in 2026.

"What sets Choice Privileges apart is our commitment to making rewards both richer and more attainable —and we're leading the loyalty landscape by delivering more benefits, more often," said Nandika Suri, Vice President, Loyalty, Choice Hotels International. "These changes are part of our continued journey to evolve Choice Privileges and reflect what travelers today expect from a modern loyalty program. Whether they're planning a family road trip or an elevated beachside getaway, Choice Privileges is uniquely designed to make any kind of travel within reach."

Built for the Way People Travel

Informed by extensive research with travelers, the enhanced Choice Privileges program caters to what guests truly value: flexibility, frequent recognition and experiences beyond the room. The updates also mark the next step in the program's evolution to give members an even more rewarding travel experience when they stay at one of over 7,000 Choice Hotels-branded properties globally. In early 2025, the program introduced a more competitive points redemption rate, a longer booking window, and more ways to use points, earning it recognition as the top hotel rewards program by U.S. News & World Report and WalletHub.

 "Choice Privileges continues to lead the way in redefining loyalty, giving our members more flexible options to use their points and benefits that complement the way they travel today," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International.  "These updates build on features our guests already value from our program, making it even easier for them to access Choice Hotels' growing global portfolio of properties and exclusive experiences. Now, Choice Privileges will become an even more indispensable and rewarding part of the travel journey."

With thousands of properties across 46 countries and territories —spanning budget-friendly stays at brands like Quality Inn and Comfort, to elevated retreats at brands like Cambria and Radisson Blu, plus access to luxury partner hotels like Preferred Hotels & Resorts—Choice Hotels offers options for every budget and travel style. As travelers increasingly seek experiences beyond their hotel stay, Choice Privileges enables members to redeem their points for once-in-a-lifetime experiences like VIP access to college sports games and NASCAR racing events.

Enrollment in Choice Privileges is free and open to all travelers. Visit www.choicehotels.com/choice-privileges to join today and be among the first to experience the program's exciting new benefits in 2026.

About Choice Privileges®
The award-winning Choice Privileges rewards program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. Points can also be earned and/or redeemed with partners like Bluegreen Vacations, Penn Entertainment, and Westgate Resorts. Members can also exchange points for airline miles or redeem them for gift cards with popular restaurants and retail stores, stays at the luxurious Preferred Hotels & Resorts, and even VIP college football experiences. Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. To enroll in the free Choice Privileges program or learn more about the Choice Privileges Mastercard credit cards, visit www.choicehotels.com/choice-privileges.

About Choice Hotels® 
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing nearly 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice Hotels® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.  

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SOURCE Choice Hotels International, Inc.

FAQ

When does Choice Privileges' new rewards experience take effect for CHH members?

The enhanced Choice Privileges program launches in early 2026.

How many nights does it take to reach Gold, Platinum and Diamond for CHH Choice Privileges?

Members reach Gold at 5 nights, Platinum at 15 nights, and Diamond at 35 nights.

What is the new Titanium tier requirement for Choice Privileges (CHH)?

Titanium is achievable at 55 nights or 110,000 Elite Qualifying Credits.

What is the Titanium travel award benefit in Choice Privileges for CHH members?

Titanium members can book one room up to 7 nights at 400+ premium properties for half the points.

When will Choice Privileges allow points sharing for CHH members?

Points sharing is scheduled to roll out later in 2026.

Do Choice Privileges points expire for Elite members under the CHH changes?

No—points will never expire for Elite status holders under the updated program.

What is the status soft landing change for Choice Privileges starting 2027?

Starting in 2027, Elite members who travel less will drop at most one tier per year instead of losing status all at once.