Check Point Software Technologies Appoints Brett Theiss as Chief Marketing Officer to Drive Global Brand and Growth Strategy
Check Point Software Technologies (NASDAQ: CHKP) has appointed Brett Theiss as its new Chief Marketing Officer to drive the company's global growth strategy and brand presence. Theiss brings over 20 years of technology and SaaS marketing leadership experience, having previously served as CMO at BeyondTrust and Anaplan.
In his new role, Theiss will be responsible for shaping Check Point's external perception, strengthening brand presence, and aligning marketing initiatives to accelerate growth across all markets. His appointment comes as organizations face increasing challenges in AI, cloud, and hybrid work environments.
Check Point Software Technologies (NASDAQ: CHKP) ha nominato Brett Theiss nuovo Chief Marketing Officer per guidare la strategia di crescita globale e la presenza del marchio dell'azienda. Theiss vanta oltre 20 anni di esperienza nella leadership del marketing tecnologico e SaaS, avendo ricoperto in precedenza il ruolo di CMO presso BeyondTrust e Anaplan.
Nel suo nuovo ruolo, Theiss avrà la responsabilità di plasmare la percezione esterna di Check Point, rafforzare la presenza del marchio e allineare le iniziative di marketing per accelerare la crescita in tutti i mercati. La sua nomina arriva in un momento in cui le organizzazioni affrontano sfide crescenti legate all'IA, al cloud e agli ambienti di lavoro ibridi.
Check Point Software Technologies (NASDAQ: CHKP) ha nombrado a Brett Theiss como su nuevo Chief Marketing Officer para impulsar la estrategia de crecimiento global y la presencia de la marca de la compañía. Theiss aporta más de 20 años de experiencia en liderazgo de marketing tecnológico y SaaS, habiendo sido anteriormente CMO en BeyondTrust y Anaplan.
En su nuevo puesto, Theiss será responsable de moldear la percepción externa de Check Point, fortalecer la presencia de la marca y alinear las iniciativas de marketing para acelerar el crecimiento en todos los mercados. Su nombramiento se produce en un momento en que las organizaciones enfrentan retos crecientes relacionados con la IA, la nube y los entornos de trabajo híbridos.
Check Point Software Technologies (NASDAQ: CHKP)는 회사의 글로벌 성장 전략과 브랜드 존재감을 강화하기 위해 Brett Theiss를 신임 최고마케팅책임자(CMO)로 임명했습니다. Theiss는 이전에 BeyondTrust와 Anaplan에서 CMO로 재직하는 등 20년 이상의 기술 및 SaaS 마케팅 리더십 경험을 보유하고 있습니다.
새 역할에서 Theiss는 Check Point의 대외 이미지 형성, 브랜드 강화, 마케팅 이니셔티브 정렬을 통해 모든 시장에서의 성장을 가속화하는 책임을 맡습니다. 그의 임명은 조직들이 AI, 클라우드 및 하이브리드 근무 환경에서 점점 더 많은 과제에 직면한 시점에 이루어졌습니다.
Check Point Software Technologies (NASDAQ: CHKP) a nommé Brett Theiss nouveau Chief Marketing Officer afin de piloter la stratégie de croissance mondiale et la visibilité de la marque de l'entreprise. Theiss apporte plus de 20 ans d'expérience en leadership marketing dans la technologie et le SaaS, ayant auparavant occupé le poste de CMO chez BeyondTrust et Anaplan.
Dans ses nouvelles fonctions, Theiss sera chargé de façonner la perception externe de Check Point, de renforcer la présence de la marque et d'aligner les initiatives marketing pour accélérer la croissance sur tous les marchés. Sa nomination intervient alors que les organisations font face à des défis croissants liés à l'IA, au cloud et aux environnements de travail hybrides.
Check Point Software Technologies (NASDAQ: CHKP) hat Brett Theiss zum neuen Chief Marketing Officer ernannt, um die globale Wachstumsstrategie und die Markenpräsenz des Unternehmens voranzutreiben. Theiss bringt über 20 Jahre Führungserfahrung im Technologie- und SaaS-Marketing mit und war zuvor CMO bei BeyondTrust und Anaplan.
In seiner neuen Funktion wird Theiss dafür verantwortlich sein, die Außenwahrnehmung von Check Point zu gestalten, die Markenpräsenz zu stärken und Marketinginitiativen aufeinander abzustimmen, um das Wachstum in allen Märkten zu beschleunigen. Seine Ernennung erfolgt zu einem Zeitpunkt, an dem Organisationen vor zunehmenden Herausforderungen im Bereich KI, Cloud und hybride Arbeitsumgebungen stehen.
- Appointment of seasoned CMO with over 20 years of technology marketing experience
- Previous track record of successful brand transformations and revenue expansion at BeyondTrust and Anaplan
- Strategic focus on growth in AI, cloud, and hybrid work security solutions
- None.
REDWOOD CITY, Calif., Sept. 04, 2025 (GLOBE NEWSWIRE) -- Check Point Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader of cyber security solutions, today announced the appointment of Brett Theiss as Chief Marketing Officer (CMO). As CMO, Theiss will shape and accelerate Check Point’s global growth agenda, strengthening brand presence, fueling demand, and positioning the company for its next chapter of market leadership.
With more than two decades of technology and SaaS marketing leadership, Theiss will be responsible for shaping the external perception of Check Point’s cutting-edge security solutions and aligning marketing initiatives to accelerate growth and innovation across all markets.
“Brett’s track record of building global brands and delivering measurable growth makes him an outstanding addition to our leadership team,” said Nadav Zafrir, CEO at Check Point. “As organizations navigate the complexities of AI, cloud, and hybrid work, Brett’s leadership will ensure Check Point’s story is told with clarity, impact, and vision.”
Prior to joining Check Point, Theiss served as CMO at BeyondTrust and Anaplan, where he led brand transformations that drove significant revenue expansion. He also held senior roles at Xactly, Lumen Technologies, and AT&T, where he developed deep expertise in aligning marketing strategies with business outcomes and customer needs.
Recognized for building high-performing teams and driving growth through brand clarity, market differentiation, and deep customer engagement, Theiss has consistently delivered results at the intersection of marketing innovation and business performance. He holds a Bachelor’s degree in Business Administration from Millsaps College and a Master of Law from Texas A&M University.
“Check Point is at the forefront of protecting enterprises against the most advanced cyber threats, with a powerful story to tell,” said Brett Theiss, Chief Marketing Officer at Check Point. “I am thrilled to join this world-class team to further elevate the brand, deepen customer engagement, and help accelerate the company’s next phase of growth.”
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Blog: https://blog.checkpoint.com
YouTube: https://www.youtube.com/user/CPGlobal
LinkedIn: https://www.linkedin.com/company/check-point-software-technologies
About Check Point Software Technologies Ltd.
Check Point Software Technologies Ltd. (www.checkpoint.com) is a leading protector of digital trust, utilizing AI-powered cyber security solutions to safeguard over 100,000 organizations globally. Through its Infinity Platform and an open garden ecosystem, Check Point’s prevention-first approach delivers industry-leading security efficacy while reducing risk. Employing a hybrid mesh network architecture with SASE at its core, the Infinity Platform unifies the management of on-premises, cloud, and workspace environments to offer flexibility, simplicity and scale for enterprises and service providers.
Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements. Forward-looking statements generally relate to future events or our future financial or operating performance. Forward-looking statements in this press release include, but are not limited to, statements related to our expectations regarding future growth, the expansion of Check Point’s industry leadership, the enhancement of shareholder value and the delivery of an industry-leading cyber security platform to customers worldwide. Our expectations and beliefs regarding these matters may not materialize, and actual results or events in the future are subject to risks and uncertainties that could cause actual results or events to differ materially from those projected. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 20-F filed with the Securities and Exchange Commission on April 2, 2024. The forward-looking statements in this press release are based on information available to Check Point as of the date hereof, and Check Point disclaims any obligation to update any forward-looking statements, except as required by law.
| MEDIA CONTACT: | INVESTOR CONTACT: |
| Gil Messing | Kip E. Meintzer |
| Check Point Software Technologies | Check Point Software Technologies |
| press@checkpoint.com | ir@checkpoint.com |
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