Sweet Innovation, Less Sugar: Chanson International Holding Refines Natural Sweetener Blend for Healthier Beverages and Baked Goods
Chanson International Holding (NASDAQ: CHSN) has announced an innovative natural sweetener blend optimization, combining Brazzein protein with Mogroside V from monk fruit. The zero-calorie formulation offers improved taste, heat stability, and aftertaste control for beverages and baked goods. The company has already implemented this blend in its Soul ● Song coffee brand products since July 2024, receiving positive initial consumer feedback.
Chanson plans to expand the reformulated products to 3 stores in New York and over 50 stores in Xinjiang by late 2025. The company aims to extend the natural sweetener blend into dairy and functional foods while seeking partnerships in North America and Europe. Management expects these health-focused offerings to potentially contribute over 30 percent to annual revenue long-term.
Chanson International Holding (NASDAQ: CHSN) ha annunciato un'ottimizzazione innovativa di una miscela di dolcificanti naturali, combinando la proteina Brazzein con il Mogroside V estratto dal frutto del monaco. La formulazione a zero calorie offre un sapore migliorato, stabilità al calore e un migliore controllo del retrogusto per bevande e prodotti da forno. L'azienda ha già implementato questa miscela nei prodotti del suo marchio di caffè Soul ● Song a partire da luglio 2024, ricevendo feedback positivi iniziali dai consumatori.
Chanson prevede di espandere i prodotti riformulati a 3 negozi a New York e oltre 50 negozi nello Xinjiang entro la fine del 2025. L'azienda punta a estendere la miscela di dolcificanti naturali anche ai latticini e ai cibi funzionali, cercando al contempo partnership in Nord America ed Europa. La direzione si aspetta che queste offerte orientate alla salute possano contribuire a lungo termine per oltre il 30 percento del fatturato annuo.
Chanson International Holding (NASDAQ: CHSN) ha anunciado una optimización innovadora de una mezcla de edulcorantes naturales, combinando la proteína Brazzein con Mogroside V del fruto del monje. La formulación sin calorías ofrece un mejor sabor, estabilidad al calor y control del regusto para bebidas y productos horneados. La empresa ya ha implementado esta mezcla en los productos de su marca de café Soul ● Song desde julio de 2024, recibiendo comentarios iniciales positivos de los consumidores.
Chanson planea expandir los productos reformulados a 3 tiendas en Nueva York y más de 50 tiendas en Xinjiang para finales de 2025. La compañía busca extender la mezcla de edulcorantes naturales a lácteos y alimentos funcionales, mientras busca asociaciones en Norteamérica y Europa. La dirección espera que estas ofertas enfocadas en la salud puedan contribuir a largo plazo con más del 30 por ciento de los ingresos anuales.
Chanson International Holding (NASDAQ: CHSN)은 브라제인 단백질과 승려 과일에서 추출한 모그로사이드 V를 결합한 혁신적인 천연 감미료 블렌드 최적화를 발표했습니다. 이 제로칼로리 포뮬러는 음료와 제과류에 대해 향상된 맛, 열 안정성 및 뒷맛 조절을 제공합니다. 회사는 이미 2024년 7월부터 자사의 Soul ● Song 커피 브랜드 제품에 이 블렌드를 적용하여 초기 소비자 반응이 긍정적입니다.
Chanson은 2025년 말까지 뉴욕 내 3개 매장과 신장 내 50개 이상의 매장으로 개량된 제품을 확대할 계획입니다. 또한 천연 감미료 블렌드를 유제품 및 기능성 식품으로 확장하고 북미 및 유럽에서 파트너십을 모색하고 있습니다. 경영진은 이러한 건강 중심 제품들이 장기적으로 연간 매출의 30퍼센트 이상에 기여할 것으로 기대하고 있습니다.
Chanson International Holding (NASDAQ : CHSN) a annoncé une optimisation innovante d'un mélange d'édulcorants naturels, combinant la protéine Brazzein avec le Mogroside V issu du fruit du moine. Cette formulation zéro calorie offre une amélioration du goût, une stabilité à la chaleur et un meilleur contrôle de l'arrière-goût pour les boissons et les produits de boulangerie. L'entreprise a déjà intégré ce mélange dans les produits de sa marque de café Soul ● Song depuis juillet 2024, recevant des retours positifs initiaux des consommateurs.
Chanson prévoit d'étendre les produits reformulés à 3 magasins à New York et plus de 50 magasins au Xinjiang d'ici fin 2025. La société vise à étendre ce mélange d'édulcorants naturels aux produits laitiers et aux aliments fonctionnels tout en recherchant des partenariats en Amérique du Nord et en Europe. La direction s'attend à ce que ces offres axées sur la santé contribuent potentiellement à plus de 30 pour cent du chiffre d'affaires annuel à long terme.
Chanson International Holding (NASDAQ: CHSN) hat eine innovative Optimierung einer natürlichen Süßstoffmischung angekündigt, die Brazzein-Protein mit Mogrosid V aus der Mönchsfrucht kombiniert. Die kalorienfreie Formulierung bietet verbesserten Geschmack, Hitzestabilität und Nachgeschmackskontrolle für Getränke und Backwaren. Das Unternehmen hat diese Mischung bereits seit Juli 2024 in seinen Produkten der Kaffeemarke Soul ● Song eingesetzt und erhält positives erstes Kundenfeedback.
Chanson plant, die reformulierten Produkte bis Ende 2025 auf 3 Geschäfte in New York und über 50 Geschäfte in Xinjiang auszuweiten. Das Unternehmen beabsichtigt, die natürliche Süßstoffmischung auch auf Milchprodukte und funktionelle Lebensmittel auszudehnen und sucht Partnerschaften in Nordamerika und Europa. Das Management erwartet, dass diese gesundheitsorientierten Angebote langfristig über 30 Prozent zum Jahresumsatz beitragen können.
- Successfully developed a zero-calorie natural sweetener blend with improved taste and heat stability
- Initial positive consumer reception since July 2024 product launch
- Planned expansion to 53+ stores across New York and Xinjiang by late 2025
- Potential for over 30% contribution to annual revenue from health-focused offerings
- None.
Insights
Chanson optimizes natural sweeteners for zero-calorie products; aims for 30% revenue contribution long-term despite limited current distribution.
Chanson's refinement of Brazzein and Mogroside V sweeteners represents a strategic pivot toward the growing health-conscious consumer segment rather than breakthrough innovation. Their approach addresses two critical challenges in alternative sweeteners: heat stability for baking applications and aftertaste issues that have historically limited consumer adoption.
The company has taken a measured approach to implementation, first introducing the reformulation to their Soul ● Song coffee brand in mid-2024 before this wider announcement. Their expansion plans—covering just 3 stores in New York and over 50 in Xinjiang—reveal the relatively modest current scale of operations.
Most noteworthy is management's ambitious projection that these health-focused offerings could eventually contribute
The company's focus on "clean label" natural sweeteners aligns with market research showing consumers increasingly reject artificial alternatives. By optimizing existing natural compounds rather than developing synthetic options, Chanson positions itself within the fastest-growing segment of the alternative sweetener market. Their planned expansion into dairy and functional foods follows logical adjacencies where sugar reduction commands premium pricing.
Without mentioned patent protection, Chanson may face challenges defending their formulation from competitors, making speed to market and brand association particularly important for capturing value from this innovation.
URUMQI, China, May 07, 2025 (GLOBE NEWSWIRE) -- Chanson International Holding (NASDAQ: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced an innovation in sugar reduction: an optimized blend of natural sweeteners that enhances both flavor and functionality in beverages and baked goods. This reformulation marks a key step forward in the Chanson’s health-focused product strategy, aligning with growing global demand for lower-sugar, clean-label foods without compromising taste or texture.
Instead of introducing a new compound, Chanson’s research and development team focused on optimizing the ratio of existing natural sweeteners—specially combining Brazzein, a sweet-tasting protein, with Mogroside V from monk fruit. The new formulation delivers a more harmonious sweetness profile with improved aftertaste control and better heat stability—effectively addressing the common limitations of sugar substitutes in baking and hot beverages—while containing zero calories.
This improved formula has already been applied to Chanson’s beverage and bakery products under its flagship coffee brand, Soul ● Song. Since the low-sugar product series debut in July 2024, it has gained initial positive consumer reception. The early result reflects strong consumer interest in the new sweetener blend. Building on this, Chanson plans to introduce the reformulated products across three stores in New York and over 50 stores in Xinjiang by late 2025.
Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of Chanson, remarked, “With global health awareness on the rise, the sweetener market is shifting from artificial additives to natural and transparent alternatives. Chanson is responding to this wave, transforming our products to support cleaner eating while keeping the rich and satisfying flavors our customers love. This latest product reformulation underscores our commitment to delivering consumer-friendly solutions that support global sugar reduction efforts, without sacrificing taste or quality. Building on this initial progress, we plan to expand our natural sweetener blends into dairy and functional foods, while exploring partnerships to reach broader markets in North America and Europe. We expect these health-focused offerings to contribute to our annual revenue in the coming years, with a long-term target of potentially exceeding 30 percent contribution.”
About Chanson International Holding
Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 63 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson's dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company’s website: http://ir.chanson-international.net/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions intended to identify forward-looking statements. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email: IR@chansoninternational.com
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
FAQ
What is CHSN's new natural sweetener blend made of?
How many stores will carry Chanson's (CHSN) reformulated products by late 2025?
What is the revenue potential of CHSN's health-focused product line?
When did Chanson (CHSN) launch its low-sugar product series?
What are Chanson's (CHSN) expansion plans for the natural sweetener blend?
