Chanson International Realized Significant Growth with Livestreaming and Same-City Delivery Strategy
Chanson International (Nasdaq: CHSN), a bakery chain operating in China and the US, has reported significant online sales growth through its new digital strategy. The company launched its channel on Douyin (China's TikTok) in 2024, integrating its 60 offline stores with same-city delivery services.
The company's innovative approach includes livestreaming from store kitchens, showing real-time baking processes and offering interactive customer engagement. Viewer watch time has increased from 2 to 8 minutes, with engagement rates exceeding 30%. Chanson has introduced exclusive livestream bundles with same-day delivery within 3 kilometers, focusing on freshness and convenience to differentiate itself in the market.
Chanson International (Nasdaq: CHSN), una catena di panetterie attiva in Cina e negli Stati Uniti, ha registrato una crescita significativa delle vendite online grazie alla sua nuova strategia digitale. Nel 2024, l'azienda ha lanciato il suo canale su Douyin (il TikTok cinese), integrando i suoi 60 negozi fisici con servizi di consegna nella stessa città.
L'approccio innovativo dell'azienda prevede il livestreaming dalle cucine dei negozi, mostrando in tempo reale i processi di panificazione e offrendo un coinvolgimento interattivo ai clienti. Il tempo medio di visione è aumentato da 2 a 8 minuti, con tassi di interazione superiori al 30%. Chanson ha introdotto pacchetti esclusivi in livestream con consegna lo stesso giorno entro 3 chilometri, puntando su freschezza e comodità per distinguersi nel mercato.
Chanson International (Nasdaq: CHSN), una cadena de panaderías que opera en China y Estados Unidos, ha reportado un crecimiento significativo en ventas online gracias a su nueva estrategia digital. En 2024, la compañía lanzó su canal en Douyin (el TikTok chino), integrando sus 60 tiendas físicas con servicios de entrega en la misma ciudad.
El enfoque innovador de la empresa incluye transmisiones en vivo desde las cocinas de las tiendas, mostrando en tiempo real los procesos de horneado y ofreciendo una interacción activa con los clientes. El tiempo de visualización aumentó de 2 a 8 minutos, con tasas de participación superiores al 30%. Chanson ha introducido paquetes exclusivos en livestream con entrega el mismo día dentro de un radio de 3 kilómetros, enfocándose en frescura y conveniencia para diferenciarse en el mercado.
Chanson International (나스닥: CHSN)은 중국과 미국에서 운영되는 베이커리 체인으로, 새로운 디지털 전략을 통해 온라인 판매가 크게 성장했다고 보고했습니다. 회사는 2024년에 Douyin(중국의 틱톡) 채널을 개설하고 60개의 오프라인 매장과 같은 도시 내 배달 서비스를 통합했습니다.
회사의 혁신적인 접근 방식은 매장 주방에서의 라이브 스트리밍을 포함하며, 실시간 제빵 과정을 보여주고 고객과의 상호작용을 제공합니다. 시청 시간은 2분에서 8분으로 증가했으며, 참여율은 30%를 넘었습니다. Chanson은 신선도와 편리함을 강조하여 시장에서 차별화하기 위해 3km 이내 당일 배송이 가능한 독점 라이브 스트림 번들을 도입했습니다.
Chanson International (Nasdaq : CHSN), une chaîne de boulangeries opérant en Chine et aux États-Unis, a annoncé une croissance significative de ses ventes en ligne grâce à sa nouvelle stratégie digitale. En 2024, l'entreprise a lancé sa chaîne sur Douyin (le TikTok chinois), intégrant ses 60 magasins physiques avec des services de livraison en ville.
L'approche innovante de la société comprend le livestreaming depuis les cuisines des magasins, montrant en temps réel les processus de cuisson et offrant une interaction avec les clients. Le temps de visionnage est passé de 2 à 8 minutes, avec des taux d'engagement dépassant les 30%. Chanson a introduit des packs exclusifs en livestream avec livraison le jour même dans un rayon de 3 kilomètres, mettant l'accent sur la fraîcheur et la commodité pour se démarquer sur le marché.
Chanson International (Nasdaq: CHSN), eine Bäckereikette, die in China und den USA tätig ist, meldet ein erhebliches Wachstum der Online-Verkäufe durch ihre neue digitale Strategie. Das Unternehmen startete 2024 seinen Kanal auf Douyin (Chinas TikTok) und integrierte seine 60 Filialen mit Lieferdiensten innerhalb derselben Stadt.
Der innovative Ansatz des Unternehmens umfasst Livestreaming aus den Ladenküchen, bei dem der Backprozess in Echtzeit gezeigt und eine interaktive Kundenbindung geboten wird. Die durchschnittliche Betrachtungsdauer stieg von 2 auf 8 Minuten, mit Engagement-Raten von über 30%. Chanson hat exklusive Livestream-Bundles mit Lieferung am selben Tag innerhalb von 3 Kilometern eingeführt und setzt dabei auf Frische und Bequemlichkeit, um sich am Markt abzuheben.
- Significant increase in viewer engagement from 2 to 8 minutes watch time
- High engagement rates consistently above 30%
- Successfully integrated 60 offline stores with same-city delivery services
- Innovative livestreaming strategy differentiating from traditional e-commerce
- Limited delivery radius of 3 kilometers may restrict market reach
- Heavy reliance on Douyin platform for digital strategy
Insights
Chanson's livestream strategy shows promising engagement metrics but lacks concrete sales figures to verify "significant growth" claims.
Chanson's digital transformation strategy merges offline bakery expertise with online engagement through a Douyin-based livestreaming approach. The company has effectively leveraged its 60 physical store locations to create a differentiated online experience focusing on freshness and same-city delivery - addressing two critical consumer pain points in the bakery sector.
The engagement metrics are noteworthy: viewer watch time has increased from 2 to 8 minutes (a 300% improvement) with engagement rates consistently above 30%. These figures suggest the company has successfully captured consumer attention in China's crowded digital marketplace, where average engagement rates typically hover around 3-5% for food brands.
However, despite claiming "significant growth in online sales," the release provides no concrete revenue figures or conversion rates from these initiatives. This absence of quantifiable sales data makes it impossible to evaluate the actual commercial impact of these engagement improvements. High engagement doesn't necessarily translate to proportional sales growth.
The strategy itself shows promise through several smart elements: the creation of exclusive livestream bundles, urgency-driven messaging ("made today"), proximity-based delivery promises ("within one hour within 3 kilometers"), and planned themed promotions tied to holidays. These tactics address the unique challenges of selling perishable baked goods online.
While Chanson appears to be executing a coherent omnichannel strategy leveraging its physical assets for digital growth, investors should seek specific sales growth metrics and contribution margins from this channel before drawing conclusions about its commercial significance.
URUMQI, China, July 24, 2025 (GLOBE NEWSWIRE) -- Chanson International Holding (Nasdaq: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced that its “baking + same-city delivery” and “livestream + interaction” strategy has realized significant growth in online sales. This initiative marks a promising start in Chanson’s expansion in online markets.
In 2024, the Company launched its channel on Douyin, China’s sister app to TikTok, to integrate its core advantage in “fresh baking” with the convenience of same-city instant delivery services by leveraging its network of 60 offline stores.
Unlike traditional e-commerce, which relies on static images and text, Chanson’s own livestream studio brings real-time visuals from each store’s kitchen, prep station, and scullery. Viewers can watch the sheen of dough being kneaded, bread rising in the oven, and intricate cream decorating - all captured in high definition with professional lighting. It provides viewers with easy access to craftsmanship and freshness throughout the process.
During each livestream, hosts not only showcase product details but also answer real-time inquiries, such as requests for low-sugar options or customized cake sizes, and launch interactive promotions. According to livestreaming data that is available to Chanson, average viewer watch time has increased from 2 minutes to 8 minutes, with engagement rates consistently above
To convert livestream traffic into sales, Chanson introduced exclusive livestream bundles, including a discounted breakfast set and a group afternoon tea offer. These are promoted with urgency-driven slogans like “made today” and “delivered within one hour within 3 kilometers” through Douyin’s shopping cart.
Mr. Gang Li, Chairman of the Board and CEO of Chanson, commented, “Freshness and convenience are at the heart of what baking consumers value most. Our livestream strategy brings the aroma and activity of our kitchens online, creating a multisensory, interactive shopping experience supported by real-time local delivery. We plan to continue refining our livestream schedules to match peak hours, and to launch special themed events, such as low-sugar cake features on Mother’s Day or cartoon bread promotions on Children’s Day.”
Mr. Li added, “From ‘window displays’ to ‘livestream interaction,’ and from ‘in-store purchases’ to ‘same-city instant delivery,’ we are developing an offline-online integrated model. By centering on product freshness, leveraging immersive visual content, and ensuring a seamless local service experience, we believe this strategy will distinguish Chanson in a competitive marketplace and position our business for its next phase of growth.”
About Chanson International Holding
Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 60 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson’s dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company’s website: http://ir.chanson-international.net/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements, including, but not limited to, the Company’s proposed offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email: IR@chansoninternational.com
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
FAQ
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