Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

Index Exchange (CHTR) announced a new Gracenote-powered capability that delivers show-level reporting and program-level transparency for buyers and media owners.

Rhea-AI Summary

Index Exchange (CHTR) announced a new Gracenote-powered capability that delivers show-level reporting and program-level transparency for buyers and media owners. Spectrum Reach is an early adopter, offering premium streaming inventory with enriched contextual signals and counts of show-level impressions transacted through Index. The solution uses Gracenote's content ID graph and TMS IDs to provide brand suitability controls and post-campaign reporting while ensuring no user information is included.

This advancement positions Index as the only SSP offering direct Gracenote-powered show-level reporting to support measurement and privacy-safe contextual transparency.

Argus Jan 6 session

+0.29% close to close Open Argus

Details

News Market Reaction – CHTR

On Jan 6, the day this news came out, CHTR closed 0.29% above the previous close.

Data tracked by StockTitan Argus for the Jan 6 session.

Historical Context

5 past events · Latest: Dec 18

5 events

1. Dec 18

   Earnings webcast notice

   24h Move

   -0.7%

   Scheduled webcast and press release timing for Q4 and full-year results.

2. Dec 15

   Workforce investment update

   24h Move

   +1.4%

   Details on education benefits, promotions, wages, and retention metrics.

3. Dec 02

   Conference participation

   24h Move

   +1.1%

   CEO remarks at UBS Global Media and Communications Conference webcast.

4. Nov 20

   Product/4K expansion

   24h Move

   +0.3%

   Expanded 4K Spectrum TV App support on Apple TV 4K and Roku devices.

5. Nov 18

   AI collaboration

   24h Move

   -0.6%

   Strategic generative AI collaboration with AWS for development and operations.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

supply-side platforms, content ID graph, metadata, programmatic

4 terms

supply-side platforms technical

"Index Exchange Inc. (Index), one of the world's largest independent supply-side platforms"

A supply-side platform is an online service publishers use to automatically sell advertising space to buyers across the internet, acting like an auction house that matches available ad spots with advertisers in real time. It matters to investors because the platform affects a publisher’s ability to monetize its audience, control pricing and data, and scale ad revenue—factors that influence growth, profit margins, and competitive position in digital advertising.

content ID graph technical

"Gracenote's content ID graph built upon the media industry's most widely used metadata"

A content ID graph is a mapped network that links individual pieces of digital content to their identifiers, creators, owners, and where they appear online, like a searchable family tree for media. Investors care because it reveals who controls and earns from content, how widely it’s distributed, and whether there are copyright, licensing or compliance risks that could affect revenue, legal exposure, or the value of a company’s digital assets.

metadata technical

"built upon the media industry's most widely used metadata and persistent identifiers"

Metadata is descriptive information about a piece of data—like a label on a file or an index card for a document—that explains what the data is, when it was created, who produced it, and how it was generated. For investors, metadata matters because it helps verify authenticity, track provenance, and make large data sets searchable and comparable, which supports due diligence, regulatory compliance, and more reliable analysis of financial or clinical information.

programmatic technical

"we are focused on making these capabilities simple to access through programmatic"

"Programmatic" describes the automated process of buying and selling financial assets or advertising space using computer systems and algorithms. It allows transactions to happen quickly and efficiently, often without human intervention, similar to how vending machines dispense snacks automatically. For investors, programmatic methods can lead to faster decision-making and more precise targeting of opportunities, potentially enhancing overall investment performance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory.

TORONTO, Jan. 6, 2026 /PRNewswire/ -- Index Exchange Inc. (Index), one of the world's largest independent supply-side platforms, today announced a new capability with Gracenote, the power behind consumer entertainment search and discovery experiences, that enables show-level transparency for buyers without requiring activation against Gracenote segments. Spectrum Reach is among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting.

This capability builds on Index and Gracenote's recently announced collaboration, which introduced the industry's first SSP integration of Gracenote IDs to support show-level transparency, brand suitability, and post-campaign reporting. With this latest advancement, Index is currently the only SSP providing show-level reporting powered directly by Gracenote's content ID graph built upon the media industry's most widely used metadata and persistent identifiers known as TMS IDs. Index will also provide buyers with a count of show-level impressions, giving brands a proof of purchase across their streaming investments on Spectrum Reach inventory transacted through Index, while ensuring that no user information is associated with the reporting.

"Marketers want deeper transparency and more actionable signals in streaming TV, and we are focused on making these capabilities simple to access through programmatic," said James Wilhite, VP of Product at Index Exchange. "Offering Gracenote-powered show-level reporting today underscores our commitment to advancing measurement and bringing meaningful innovation to both buyers and publishers."

For buyers, the solution offers a streamlined way to access deeper visibility into where ads ran and how they performed across streaming TV. Program-level reporting helps marketers evaluate adjacency, ensure brand suitability, and strengthen planning and optimization decisions, all without additional workflow complexity or reliance on segment-based activation. This level of transparency also enables marketers to understand the types of shows and content themes that perform well for their campaigns, informing future strategies even when they choose not to activate specific Gracenote segments.

For media owners, the capability introduces a scalable and privacy-safe method of bringing contextual data to programmatic marketplaces. Spectrum Reach's early adoption demonstrates how media owners can use Gracenote metadata to differentiate streaming supply, improve transparency for media buyers, and retain full control over when and how program-level information is shared.

"Gracenote and Index are working together to make content-based data more interoperable and practical for modern ad buying," said Jake Richardson, VP Partnerships at Gracenote. "Our content ID graph helps unlock a clearer view of program-level performance, and this new capability with Index supports stronger outcomes for both sides of the ecosystem."

Spectrum Reach's adoption reflects the value of enhanced contextual transparency for media owners seeking to strengthen advertiser trust while protecting viewer privacy.

"The combination of transparency and high-quality, privacy-focused data are the foundation of smart media investments and help drive better decisions," said Daniel Callahan, Senior Vice President and Chief Revenue Officer at Spectrum Reach. "Working with Index Exchange and Gracenote helps us provide advertisers with even more enriched streaming inventory in a way that benefits both advertisers and viewers."

This collaboration reinforces the companies' shared goal of advancing a more transparent, contextually aligned and measurement-ready environment for streaming TV.

About Index Exchange
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We're a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world's largest brands to ensure a quality experience for consumers. To learn more, visit: www.indexexchange.com or follow us on LinkedIn.

About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by our 100% U.S.-based employees. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.

About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.

 

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SOURCE Gracenote

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Index Exchange's new Gracenote-powered show-level reporting for CHTR?

It is a capability that uses Gracenote content IDs and TMS IDs to report program-level impressions and contextual signals for streaming inventory.

How does Spectrum Reach use Index Exchange's Gracenote integration for CHTR inventory?

Spectrum Reach is an early adopter, bringing premium streaming inventory to market with enriched contextual signals and show-level impression counts.

Will Index Exchange's show-level reporting share viewer-level data for CHTR campaigns?

No; the reporting provides show-level counts and contextual metadata without associating any user information.

How does show-level reporting help advertisers buying CHTR inventory?

It helps evaluate adjacency, ensure brand suitability, and inform planning and optimization using program-level performance signals.

Does the new capability require activating Gracenote segments to get show-level data for CHTR?

No; the capability provides show-level transparency without requiring activation against Gracenote segments.

What measurement benefits does Index Exchange claim with Gracenote for CHTR streaming ads?

Index Exchange says the integration enables post-campaign reporting, program-level performance visibility, and privacy-safe contextual transparency.