Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach
Rhea-AI Summary
Index Exchange (CHTR) announced a new Gracenote-powered capability that delivers show-level reporting and program-level transparency for buyers and media owners. Spectrum Reach is an early adopter, offering premium streaming inventory with enriched contextual signals and counts of show-level impressions transacted through Index. The solution uses Gracenote's content ID graph and TMS IDs to provide brand suitability controls and post-campaign reporting while ensuring no user information is included.
This advancement positions Index as the only SSP offering direct Gracenote-powered show-level reporting to support measurement and privacy-safe contextual transparency.
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News Market Reaction
On the day this news was published, CHTR gained 0.29%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
CHTR was up 0.35% with mixed peer moves: AMX up 1.31%, BCE up 0.51%, CHT up 0.29%, TU flat, SATS down 2.08%, suggesting a company-specific backdrop rather than a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 18 | Earnings webcast notice | Neutral | -0.7% | Scheduled webcast and press release timing for Q4 and full-year results. |
| Dec 15 | Workforce investment update | Positive | +1.4% | Details on education benefits, promotions, wages, and retention metrics. |
| Dec 02 | Conference participation | Neutral | +1.1% | CEO remarks at UBS Global Media and Communications Conference webcast. |
| Nov 20 | Product/4K expansion | Positive | +0.3% | Expanded 4K Spectrum TV App support on Apple TV 4K and Roku devices. |
| Nov 18 | AI collaboration | Positive | -0.6% | Strategic generative AI collaboration with AWS for development and operations. |
Recent news, especially product and strategic updates, often coincided with modestly positive moves, with only one notable divergence on a generative AI collaboration.
Over the last few months, Charter/Spectrum has highlighted several operational and strategic initiatives. On Nov 18, 2025, it announced a generative AI collaboration with AWS, which saw a slight negative move. Subsequent news focused on 4K content expansion on devices like Apple TV 4K and Roku, participation in an industry conference, and workforce investments improving retention and skills, with generally small positive reactions. An earnings webcast scheduling on Dec 18, 2025 drew a modest decline. Today’s streaming transparency announcement fits this pattern of product and platform enhancements.
Market Pulse Summary
This announcement adds Gracenote-powered show-level reporting to Spectrum Reach streaming inventory via Index Exchange, enhancing transparency, contextual targeting and brand suitability without using user data. It fits a recent pattern of product and technology-focused updates, including AI collaborations and 4K content expansion. Investors may track how widely media owners adopt this capability, the impact on advertiser demand for Spectrum Reach inventory, and upcoming catalysts such as the scheduled earnings discussion on January 30, 2026.
Key Terms
supply-side platforms technical
content ID graph technical
metadata technical
programmatic technical
AI-generated analysis. Not financial advice.
First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory.
This capability builds on Index and Gracenote's recently announced collaboration, which introduced the industry's first SSP integration of Gracenote IDs to support show-level transparency, brand suitability, and post-campaign reporting. With this latest advancement, Index is currently the only SSP providing show-level reporting powered directly by Gracenote's content ID graph built upon the media industry's most widely used metadata and persistent identifiers known as TMS IDs. Index will also provide buyers with a count of show-level impressions, giving brands a proof of purchase across their streaming investments on Spectrum Reach inventory transacted through Index, while ensuring that no user information is associated with the reporting.
"Marketers want deeper transparency and more actionable signals in streaming TV, and we are focused on making these capabilities simple to access through programmatic," said James Wilhite, VP of Product at Index Exchange. "Offering Gracenote-powered show-level reporting today underscores our commitment to advancing measurement and bringing meaningful innovation to both buyers and publishers."
For buyers, the solution offers a streamlined way to access deeper visibility into where ads ran and how they performed across streaming TV. Program-level reporting helps marketers evaluate adjacency, ensure brand suitability, and strengthen planning and optimization decisions, all without additional workflow complexity or reliance on segment-based activation. This level of transparency also enables marketers to understand the types of shows and content themes that perform well for their campaigns, informing future strategies even when they choose not to activate specific Gracenote segments.
For media owners, the capability introduces a scalable and privacy-safe method of bringing contextual data to programmatic marketplaces. Spectrum Reach's early adoption demonstrates how media owners can use Gracenote metadata to differentiate streaming supply, improve transparency for media buyers, and retain full control over when and how program-level information is shared.
"Gracenote and Index are working together to make content-based data more interoperable and practical for modern ad buying," said Jake Richardson, VP Partnerships at Gracenote. "Our content ID graph helps unlock a clearer view of program-level performance, and this new capability with Index supports stronger outcomes for both sides of the ecosystem."
Spectrum Reach's adoption reflects the value of enhanced contextual transparency for media owners seeking to strengthen advertiser trust while protecting viewer privacy.
"The combination of transparency and high-quality, privacy-focused data are the foundation of smart media investments and help drive better decisions," said Daniel Callahan, Senior Vice President and Chief Revenue Officer at Spectrum Reach. "Working with Index Exchange and Gracenote helps us provide advertisers with even more enriched streaming inventory in a way that benefits both advertisers and viewers."
This collaboration reinforces the companies' shared goal of advancing a more transparent, contextually aligned and measurement-ready environment for streaming TV.
About Index Exchange
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We're a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world's largest brands to ensure a quality experience for consumers. To learn more, visit: www.indexexchange.com or follow us on LinkedIn.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by our
About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
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SOURCE Gracenote
FAQ
What is Index Exchange's new Gracenote-powered show-level reporting for CHTR?
How does Spectrum Reach use Index Exchange's Gracenote integration for CHTR inventory?
Will Index Exchange's show-level reporting share viewer-level data for CHTR campaigns?
How does show-level reporting help advertisers buying CHTR inventory?
Does the new capability require activating Gracenote segments to get show-level data for CHTR?
What measurement benefits does Index Exchange claim with Gracenote for CHTR streaming ads?
