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Charlie's Holdings (OTCQB:CHUC) Secures More Than $6MM in Sales During NACS Show

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Charlie's Holdings (OTCQB:CHUC) reported it secured more than $6 million in purchase orders at the NACS National Show on October 23, 2025, including a single $4.4 million SBX purchase — the largest sale in company history. Management said the $6 million haul is 3x the company's entire first-quarter sales and represents 75% of 2024 sales. The release highlights accelerating retail distribution for non-nicotine SBX disposables and management's expectation that Q4 2025 will be the company's highest-grossing quarter to date. Company comments also cite a Company-sponsored survey comparing SBX favorably to Juul and project potential for much larger annual sales if SBX attains a fraction of Juul's retail reach.

Charlie's Holdings (OTCQB:CHUC) ha riportato di aver assicurato ordini d'acquisto per oltre $6 milioni al NACS National Show il 23 ottobre 2025, inclusa una singola acquisto SBX da $4,4 milioni — la vendita più grande nella storia dell'azienda. Il management ha detto che i $6 milioni rappresentano 3x le vendite totali del primo trimestre e rappresentano il 75% delle vendite del 2024. Il comunicato evidenzia una distribuzione al dettaglio in accelerazione per i disposabili SBX non nicotinici e l'aspettativa della direzione che Q4 2025 sarà il trimestre con il maggiore fatturato di sempre. I commenti dell'azienda citano anche un sondaggio sponsorizzato dall'azienda che confronta SBX in modo favorevole con Juul e ipotizzano un potenziale per vendite annuali molto più grandi se SBX raggiungerà una frazione della portata al dettaglio di Juul.

Charlie's Holdings (OTCQB:CHUC) informó que obtuvo más de $6 millones en pedidos de compra en la NACS National Show el 23 de octubre de 2025, incluyendo una compra única de SBX por $4,4 millones — la mayor venta en la historia de la empresa. La dirección dijo que los $6 millones representan 3x las ventas totales del primer trimestre y representan el 75% de las ventas de 2024. El comunicado destaca la aceleración de la distribución minorista para los disposables SBX sin nicotina y la expectativa de la dirección de que Q4 2025 será el trimestre con mayores ingresos hasta la fecha. Los comentarios de la empresa también citan una encuesta patrocinada por la empresa que compara SBX favorablemente con Juul y proyectan un potencial para ventas anuales mucho mayores si SBX alcanza una fracción del alcance minorista de Juul.

Charlie's Holdings (OTCQB:CHUC)는 2025년 10월 23일 NACS National Show에서 구매 주문이 600만 달러를 넘겼다고 발표했으며, 그중 단일 SBX 구매가 440만 달러에 달해 회사 역사상 최대 판매를 기록했습니다. 경영진은 600만 달러가 회사의 1분기 총매출의 3배에 해당하고 2024년 매출의 75%를 차지한다고 말했습니다. 보도자료는 비니코틴 SBX 일회용 기기의 소매 유통이 가속화되고 있으며, 경영진은 2025년 4분기가 지금까지의 매출 최고 분기가 될 것이라고 기대합니다. 회사 코멘트는 또한 회사가 후원한 설문조사를 인용하며 SBX를 Juul과 비교해 유리하게 평가하고, SBX가 Juul의 소매 도달 범위의 일부만 달성해도 연간 매출이 훨씬 더 커질 가능성이 있다고 시사합니다.

Charlie's Holdings (OTCQB:CHUC) a annoncé avoir sécurisé plus de 6 millions de dollars en bons de commande lors du NACS National Show le 23 octobre 2025, y compris un achat SBX unique de 4,4 millions de dollars — la plus grande vente de l'histoire de l'entreprise. La direction a indiqué que les 6 millions de dollars représentent 3x le chiffre d'affaires total du premier trimestre et représentent 75% des ventes de 2024. Le communiqué met en avant l'accélération de la distribution au détail pour les disposables SBX non nicotiniques et l'attente de la direction selon laquelle Q4 2025 sera le trimestre ayant le meilleur chiffre d'affaires jamais réalisé. Les commentaires de l'entreprise citent également une enquête sponsorisée par l'entreprise qui compare SBX favorablement à Juul et prévoit un potentiel de ventes annuelles bien plus élevé si SBX atteint une fraction de la portée de distribution au détail de Juul.

Charlie's Holdings (OTCQB:CHUC) meldete, dass es mehr als $6 Millionen an Bestellungen beim NACS National Show am 23. Oktober 2025 sicherte, darunter einen einzelnen SBX-Kauf von $4,4 Millionen — der größte Verkauf in der Firmengeschichte. Das Management sagte, dass die 6 Millionen Dollar 3x dem gesamten Umsatz des ersten Quartals entsprechen und 75% des Umsatzes von 2024 repräsentieren. Die Veröffentlichung hebt die beschleunigte Einzelhandelsverteilung für nicht-nikotinhaltige SBX-Disposables hervor und die Erwartung des Managements, dass Q4 2025 das umsatzstärkste Quartal aller Zeiten sein wird. Die Kommentare des Unternehmens zitieren auch eine vom Unternehmen unterstützte Umfrage, die SBX positiv mit Juul vergleicht, und prognostizieren ein Potenzial für deutlich höhere Jahresumsätze, falls SBX einen Bruchteil der Einzelhandelsreichweite von Juul erreicht.

Charlie's Holdings (OTCQB:CHUC) ذكرت أنها أمنت طلبات شراء تفوق $6 مليون في معرض NACS National Show في 23 أكتوبر 2025، بما في ذلك شراء SBX واحد بقيمة $4.4 مليون — أكبر بيع في تاريخ الشركة. قالت الإدارة إن العائدات البالغة 6 ملايين دولار تمثل 3x من إجمالي مبيعات الربع الأول وتمثل 75% من مبيعات 2024. يبرز البيان توزيعاً بالتجزئة لمنتجات SBX غير النيكوتينية وتوقعات الإدارة بأن سيكون Q4 2025 أعلى ربحاً حتى الآن. كما تشير التعليقات إلى استبيان ترعاه الشركة يقارن SBX بشكل إيجابي مع Juul ويتوقع إمكانات لمبيعات سنوية أكبر بكثير إذا حقق SBX جزءاً من وصول Juul إلى البيع بالتجزئة.

Charlie's Holdings (OTCQB:CHUC) 在 2025 年 10 月 23 日的 NACS National Show 上宣布,采购订单总额超过 $6 百万美元,其中一笔 $4.4 百万美元 的 SBX 购买创造了公司历史上最大的销售额。管理层表示,这 6 百万美元相当于公司第一季度总销售额的 3x,占 2024 年销售额的 75%。公告强调非尼古丁 SBX 一次性产品在零售分销方面的加速,以及管理层预期 2025 年第四季度 将成为公司迄今为止销售额最高的季度。公司评论还提到一项由公司赞助的调查,将 SBX 与 Juul 进行有利比较,并预测如果 SBX 能达到 Juul 零售覆盖的一小部分,年度销售潜力将大幅提升。

Positive
  • $6M in orders secured at NACS show
  • Single $4.4M SBX order — largest sale in company history
  • 3x week sales vs. entire first quarter
  • Orders represent 75% of 2024 total sales
Negative
  • Concentration risk: $4.4M single customer order represents large share of event sales
  • Forward-looking claim that Q4 2025 will be highest grossing is uncommitted guidance
  • Reliance on retail adoption and survey results for SBX preference versus Juul is promotional, not independent verification

$4.4 million SBX purchase is the single largest sale in Charlie's history

COSTA MESA, CA / ACCESS Newswire / October 23, 2025 / Charlie's Holdings, Inc. (OTCQB:CHUC) ("Charlie's" or the "Company"), an industry leader in the premium vapor products space, today reported that the Company secured more than $6 million in purchase orders during last week's National Association of Convenience Stores ("NACS") National Show in Chicago; one customer placed a cash deposit with a $4.4 million SBX purchase order. This is the single largest sale in Charlie's history.

Early SBX sales continue to exceed Company expectations. Non-nicotine SBX provides a great way for adults who use conventional vape products - or combustible cigarettes - to enjoy the taste and sensation of traditional flavored nicotine products in a distinctive new product that is legal across most of the United States. With these advantages, SBX is greatly expanding Charlie's retail distribution through chain convenience stores that wish to carry flavored disposable vapes that are not in violation of the FDA's PMTA review process.

"Charlie's is now on a truly impressive growth trajectory. We are finding success with all of our three main product lines: SBX, PACHA, and Pachamama 25K," explained Ryan Stump, Charlie's co-founder and COO. "To put things in perspective, the $6 million we sold last week is 3X MORE than we sold IN THE ENTIRE FIRST QUARTER… and 75% of what we sold IN ALL OF 2024!"

"Though we are committed to pursuing steady, measured growth, it is becoming clear that Q4 2025 will be the highest grossing quarter in Charlie's history… by a wide margin," reported Henry Sicignano, Charlie's President. "We certainly intend to grow aggressively each of our brands, but I should point out that SBX, in particular, has tremendous potential. Given that SBX Disposables are overwhelmingly preferred over Juul tobacco-flavored vapes (as highlighted by our Company-sponsored focus group survey), if SBX is able to achieve just a fraction of Juul's retail distribution, Charlie's sales could grow to several hundred million dollars... Annually."

About Charlie's Holdings, Inc.

Charlie's Holdings, Inc. (OTCQB:CHUC) is an industry leader in the premium vapor products space. The Company's products are sold around the world to select distributors, specialty retailers, and third-party online resellers through subsidiary company Charlie's Chalk Dust, LLC has developed an extensive portfolio of brand styles, flavor profiles, and innovative product formats.

For additional information, please visit Charlie's corporate website at: Chuc.com and the Company's branded online websites: sbxvape.com, CharliesChalkDust.com, enjoypachamama.com, and Pacha.co.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to statements regarding the Company's overall business, existing and anticipated markets and expectations regarding future sales and expenses. Words such as "expect," "anticipate," "should," "believe," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "could," "intend," variations of these terms or the negative of these terms, and similar expressions, are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond the Company's control. The Company's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the Company's ongoing ability to quote its shares on the OTCQB; whether the Company will meet the requirements to up-list to a national securities exchange in the future; the Company's ability to successfully increase sales and enter new markets; whether the Company's PMTA's for its nicotine-containing products will be authorized by the FDA, and the FDA's decisions with respect to the Company's future PMTA's for nicotine products; the Company's ability to manufacture and produce products for its customers; the Company's ability to formulate new products; the acceptance of existing and future products; the complexity, expense and time associated with compliance with government rules and regulations affecting nicotine, synthetic nicotine, products containing nicotine substitutes, and products containing cannabidiol; litigation risks from the use of the Company's products; risks of government regulations; the impact of competitive products; and the Company's ability to maintain and enhance its brands, as well as other risk factors included in the Company's most recent quarterly report on Form 10-Q, annual report on Form 10-K, and other SEC filings. These forward-looking statements are made as of the date of this press release and are based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events or changes in its expectations.

Investors Contact:

IR@charliesholdings.com
Phone: 949-570-069

SOURCE: Charlie's Holdings, Inc.



View the original press release on ACCESS Newswire

FAQ

How much did Charlie's Holdings (CHUC) sell at the NACS show on October 23, 2025?

The company reported securing more than $6 million in purchase orders at the NACS National Show.

What was the largest single order Charlie's (CHUC) announced from the NACS event?

A single $4.4 million SBX purchase order, described as the largest sale in company history.

How does the $6M in NACS orders compare to Charlie's (CHUC) prior sales?

Management said the $6M is 3X the entire first-quarter sales and equals 75% of 2024 sales.

What did Charlie's (CHUC) management say about Q4 2025 prospects after NACS?

Management stated they expect Q4 2025 to be the highest grossing quarter in company history.

Does Charlie's (CHUC) release claim SBX competes with Juul in retail preference?

Yes; the company cited a Company-sponsored focus group survey saying SBX disposables are overwhelmingly preferred over Juul tobacco-flavored vapes.
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