Charlie's Holdings (OTCQB:CHUC) Secures More Than $6MM in Sales During NACS Show

Rhea-AI Summary

Charlie's Holdings (OTCQB:CHUC) reported it secured more than $6 million in purchase orders at the NACS National Show on October 23, 2025, including a single $4.4 million SBX purchase — the largest sale in company history. Management said the $6 million haul is 3x the company's entire first-quarter sales and represents 75% of 2024 sales. The release highlights accelerating retail distribution for non-nicotine SBX disposables and management's expectation that Q4 2025 will be the company's highest-grossing quarter to date. Company comments also cite a Company-sponsored survey comparing SBX favorably to Juul and project potential for much larger annual sales if SBX attains a fraction of Juul's retail reach.

Positive

• $6M in orders secured at NACS show
• Single $4.4M SBX order — largest sale in company history
• 3x week sales vs. entire first quarter
• Orders represent 75% of 2024 total sales

Negative

• Concentration risk: $4.4M single customer order represents large share of event sales
• Forward-looking claim that Q4 2025 will be highest grossing is uncommitted guidance
• Reliance on retail adoption and survey results for SBX preference versus Juul is promotional, not independent verification

$4.4 million SBX purchase is the single largest sale in Charlie's history

COSTA MESA, CA / ACCESS Newswire / October 23, 2025 / Charlie's Holdings, Inc. (OTCQB:CHUC) ("Charlie's" or the "Company"), an industry leader in the premium vapor products space, today reported that the Company secured more than $6 million in purchase orders during last week's National Association of Convenience Stores ("NACS") National Show in Chicago; one customer placed a cash deposit with a $4.4 million SBX purchase order. This is the single largest sale in Charlie's history.

Early SBX sales continue to exceed Company expectations. Non-nicotine SBX provides a great way for adults who use conventional vape products - or combustible cigarettes - to enjoy the taste and sensation of traditional flavored nicotine products in a distinctive new product that is legal across most of the United States. With these advantages, SBX is greatly expanding Charlie's retail distribution through chain convenience stores that wish to carry flavored disposable vapes that are not in violation of the FDA's PMTA review process.

"Charlie's is now on a truly impressive growth trajectory. We are finding success with all of our three main product lines: SBX, PACHA, and Pachamama 25K," explained Ryan Stump, Charlie's co-founder and COO. "To put things in perspective, the $6 million we sold last week is 3X MORE than we sold IN THE ENTIRE FIRST QUARTER… and 75% of what we sold IN ALL OF 2024!"

"Though we are committed to pursuing steady, measured growth, it is becoming clear that Q4 2025 will be the highest grossing quarter in Charlie's history… by a wide margin," reported Henry Sicignano, Charlie's President. "We certainly intend to grow aggressively each of our brands, but I should point out that SBX, in particular, has tremendous potential. Given that SBX Disposables are overwhelmingly preferred over Juul tobacco-flavored vapes (as highlighted by our Company-sponsored focus group survey), if SBX is able to achieve just a fraction of Juul's retail distribution, Charlie's sales could grow to several hundred million dollars... Annually."

About Charlie's Holdings, Inc.

Charlie's Holdings, Inc. (OTCQB:CHUC) is an industry leader in the premium vapor products space. The Company's products are sold around the world to select distributors, specialty retailers, and third-party online resellers through subsidiary company Charlie's Chalk Dust, LLC has developed an extensive portfolio of brand styles, flavor profiles, and innovative product formats.

For additional information, please visit Charlie's corporate website at: Chuc.com and the Company's branded online websites: sbxvape.com, CharliesChalkDust.com, enjoypachamama.com, and Pacha.co.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to statements regarding the Company's overall business, existing and anticipated markets and expectations regarding future sales and expenses. Words such as "expect," "anticipate," "should," "believe," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "could," "intend," variations of these terms or the negative of these terms, and similar expressions, are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond the Company's control. The Company's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the Company's ongoing ability to quote its shares on the OTCQB; whether the Company will meet the requirements to up-list to a national securities exchange in the future; the Company's ability to successfully increase sales and enter new markets; whether the Company's PMTA's for its nicotine-containing products will be authorized by the FDA, and the FDA's decisions with respect to the Company's future PMTA's for nicotine products; the Company's ability to manufacture and produce products for its customers; the Company's ability to formulate new products; the acceptance of existing and future products; the complexity, expense and time associated with compliance with government rules and regulations affecting nicotine, synthetic nicotine, products containing nicotine substitutes, and products containing cannabidiol; litigation risks from the use of the Company's products; risks of government regulations; the impact of competitive products; and the Company's ability to maintain and enhance its brands, as well as other risk factors included in the Company's most recent quarterly report on Form 10-Q, annual report on Form 10-K, and other SEC filings. These forward-looking statements are made as of the date of this press release and are based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events or changes in its expectations.

Investors Contact:

IR@charliesholdings.com
Phone: 949-570-069

SOURCE: Charlie's Holdings, Inc.

View the original press release on ACCESS Newswire

FAQ

How much did Charlie's Holdings (CHUC) sell at the NACS show on October 23, 2025?

The company reported securing more than $6 million in purchase orders at the NACS National Show.

What was the largest single order Charlie's (CHUC) announced from the NACS event?

A single $4.4 million SBX purchase order, described as the largest sale in company history.

How does the $6M in NACS orders compare to Charlie's (CHUC) prior sales?

Management said the $6M is 3X the entire first-quarter sales and equals 75% of 2024 sales.

What did Charlie's (CHUC) management say about Q4 2025 prospects after NACS?

Management stated they expect Q4 2025 to be the highest grossing quarter in company history.

Does Charlie's (CHUC) release claim SBX competes with Juul in retail preference?

Yes; the company cited a Company-sponsored focus group survey saying SBX disposables are overwhelmingly preferred over Juul tobacco-flavored vapes.