Hidden Valley® Ranch Picks Up Checked Bag Fees for Labor Day Travelers Who Pack the Flavor

Rhea-AI Summary

Hidden Valley Ranch, a brand owned by Clorox (NYSE:CLX), has launched a creative marketing campaign for Labor Day Weekend 2025. The company will reimburse checked bag fees for travelers who pack their ranch dressing bottles in their suitcases and share photos on social media.

The first 1,000 eligible participants who post photos with the hashtag #PackYourHiddenValleyRanchOffer between August 29-September 1 will receive a $35 prepaid card to cover their luggage fees. The initiative addresses the TSA liquid restrictions that prevent carrying full-size ranch bottles in carry-on bags.

Positive

• Marketing campaign could increase brand visibility and social media engagement
• Addresses a real consumer pain point regarding TSA liquid restrictions
• Potential for viral social media content and user-generated marketing

Negative

• Limited financial impact on Clorox's overall business
• Campaign restricted to first 1,000 participants only
• Maximum campaign cost exposure of $35,000 in reimbursements

Travelers can snap a photo of Hidden Valley Ranch packed in their suitcase and share to social to be reimbursed for luggage fees

OAKLAND, Calif., Aug. 21, 2025 /PRNewswire/ -- This Labor Day Weekend, Hidden Valley Ranch is making travel tastier, and a lot easier, by covering checked bag fees for fans who bring their favorite ranch along for the ride.

Whether you're heading to a beach getaway or a backyard cookout, Hidden Valley Ranch is the ultimate travel companion complementing the local cuisine of any destination. But with bottles exceeding the 3.4 oz liquid limit for carry-ons, packing ranch means checking a bag and paying the fee, so Hidden Valley Ranch is stepping in to help fans pack the flavor without the extra cost.

"Let's be honest — ranch fans don't travel light when it comes to flavor," said Stacy Stokes, Vice President of Hidden Valley Ranch. "Since a full-size bottle can't make it through security, we're covering checked bag fees so you can bring the good stuff with you, no compromises. Consider Hidden Valley Ranch travel insurance for your taste buds this Labor Day Weekend." 

Here's how to get rewarded for packing the flavor:

• Snap a photo of your Hidden Valley Ranch bottle packed in your suitcase and post it to Instagram between 1 p.m. ET on Friday, August 29 and 11:59 p.m. ET on Monday, September 1. Use the hashtag #PackYourHiddenValleyRanchOffer and tag @Hidden.Valley.
  • Not traveling this Labor Day Weekend? Never fear! Share the craveworthy photo found here to use for your submission.
• The first 1,000 eligible travelers to post, if they properly claim the reward, will receive a $35 prepaid card toward covering their checked bag fees — because no ranch lover should have to leave their favorite condiment behind.
  • @hidden.valley will send DMs to the first 1,000 to post starting September 2, 2025 to claim their luggage reimbursement.

From the tangy twist of Blue Cheese Ranch to the spicy kick of Cajun Blackened Ranch, Hidden Valley's lineup is a must-have for any Labor Day spread.

To check out full program details and eligibility rules, visit the program Terms and Conditions.

Hidden Valley Ranch is available at retailers nationwide. For more recipe inspiration and flavor-packed ideas for your holiday weekend, follow @hidden.valley or visit hiddenvalley.com.

About Hidden Valley Ranch
Founded in 1954, Hidden Valley® Ranch (NYSE: CLX) is the original ranch dressing and America's favorite.* From classic bottles to seasoning packets and plant-powered options, Hidden Valley Ranch offers a variety of ways to enjoy the flavor fans love across meals and snacks. Find Hidden Valley products in stores nationwide or online. CLX-B
Follow us on Instagram: instagram.com/hidden.valley
Follow us on TikTok: tiktok.com/@hiddenvalleyranch
Learn more at HiddenValley.com

*Based on IRI unit sales data for L52WE 8/25/24.

Media Contact: Andrea Blythe, ablythe@currentglobal.com

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SOURCE The Clorox Company

FAQ

How much will Hidden Valley Ranch (CLX) reimburse for checked bag fees in Labor Day 2025?

Hidden Valley Ranch will provide a $35 prepaid card to cover checked bag fees for eligible participants.

When does the Hidden Valley Ranch Labor Day 2025 bag fee promotion run?

The promotion runs from 1 p.m. ET on Friday, August 29 to 11:59 p.m. ET on Monday, September 1, 2025.

How many people can get reimbursed in Hidden Valley Ranch's Labor Day 2025 promotion?

The promotion is limited to the first 1,000 eligible participants who properly post and claim the reward.

What do travelers need to do to get reimbursed by Hidden Valley Ranch?

Travelers must post a photo of Hidden Valley Ranch packed in their suitcase on Instagram, use hashtag #PackYourHiddenValleyRanchOffer, and tag @Hidden.Valley.

Is Hidden Valley Ranch offering real money for checked bag fees?

Yes, Hidden Valley Ranch is offering a $35 prepaid card to eligible participants to cover their checked bag fees.