Hidden Valley® Ranch Picks Up Checked Bag Fees for Labor Day Travelers Who Pack the Flavor
Hidden Valley Ranch, a brand owned by Clorox (NYSE:CLX), has launched a creative marketing campaign for Labor Day Weekend 2025. The company will reimburse checked bag fees for travelers who pack their ranch dressing bottles in their suitcases and share photos on social media.
The first 1,000 eligible participants who post photos with the hashtag #PackYourHiddenValleyRanchOffer between August 29-September 1 will receive a $35 prepaid card to cover their luggage fees. The initiative addresses the TSA liquid restrictions that prevent carrying full-size ranch bottles in carry-on bags.
Hidden Valley Ranch, marchio di proprietà di Clorox (NYSE:CLX), ha lanciato una campagna creativa per il Labor Day Weekend 2025. L'azienda rimborsa le spese per i bagagli registrati a chi inserisce le bottiglie di ranch nel bagaglio da stiva e condivide le foto sui social.
I primi 1.000 partecipanti idonei che pubblicheranno foto con l'hashtag #PackYourHiddenValleyRanchOffer tra il 29 agosto e il 1° settembre riceveranno una carta prepagata da $35 per coprire le spese di valigia. L'iniziativa è pensata per aggirare le restrizioni sui liquidi della TSA che impediscono di portare bottiglie formato pieno nel bagaglio a mano.
Hidden Valley Ranch, marca propiedad de Clorox (NYSE:CLX), ha lanzado una campaña creativa para el fin de semana del Labor Day 2025. La compañía reembolsará las tarifas de equipaje facturado a quienes empaquen sus botellas de aderezo ranch en la maleta y compartan fotos en redes sociales.
Los primeros 1.000 participantes elegibles que publiquen fotos con el hashtag #PackYourHiddenValleyRanchOffer entre el 29 de agosto y el 1 de septiembre recibirán una tarjeta prepaga de $35 para cubrir las tarifas de equipaje. La iniciativa responde a las restricciones de líquidos de la TSA que impiden llevar botellas de tamaño normal en el equipaje de mano.
Hidden Valley Ranch는 Clorox (NYSE:CLX) 소유 브랜드로, 2025년 노동절 주말을 맞아 창의적인 마케팅 캠페인을 시작했습니다. 회사는 랜치 드레싱 병을 수하물에 넣고 소셜 미디어에 사진을 올리는 여행자들의 위탁 수하물 수수료를 환급해 줍니다.
2025년 8월 29일부터 9월 1일 사이에 해시태그 #PackYourHiddenValleyRanchOffer와 함께 사진을 게시한 선착순 1,000명의 적격 참가자는 수하물 수수료를 충당할 수 있는 미화 $35 선불카드를 받게 됩니다. 이 캠페인은 기내 반입 수하물에 대형 병을 휴대할 수 없도록 하는 TSA의 액체 규제를 고려한 조치입니다.
Hidden Valley Ranch, marque appartenant à Clorox (NYSE:CLX), a lancé une campagne marketing créative pour le week-end du Labor Day 2025. L'entreprise remboursera les frais de bagages enregistrés aux voyageurs qui mettent leurs bouteilles de sauce ranch dans leurs valises et publient des photos sur les réseaux sociaux.
Les 1 000 premiers participants éligibles qui posteront des photos avec le hashtag #PackYourHiddenValleyRanchOffer entre le 29 août et le 1er septembre recevront une carte prépayée de 35 $ pour couvrir leurs frais de bagages. L'initiative vise à contourner les restrictions sur les liquides imposées par la TSA, qui empêchent d'emporter des bouteilles format standard en cabine.
Hidden Valley Ranch, eine Marke von Clorox (NYSE:CLX), hat eine kreative Marketingaktion für das Labor Day-Wochenende 2025 gestartet. Das Unternehmen erstattet Gepäckgebühren für Reisende, die ihre Ranch-Dressing-Flaschen im aufgegebenen Gepäck verstauen und Fotos in sozialen Medien teilen.
Die ersten 1.000 berechtigten Teilnehmer, die zwischen dem 29. August und dem 1. September Fotos mit dem Hashtag #PackYourHiddenValleyRanchOffer posten, erhalten eine Prepaid-Karte im Wert von 35 $ zur Deckung ihrer Gepäckgebühren. Die Aktion reagiert auf die TSA-Flüssigkeitsbeschränkungen, die das Mitführen von Flaschen in voller Größe im Handgepäck verhindern.
- Marketing campaign could increase brand visibility and social media engagement
- Addresses a real consumer pain point regarding TSA liquid restrictions
- Potential for viral social media content and user-generated marketing
- Limited financial impact on Clorox's overall business
- Campaign restricted to first 1,000 participants only
- Maximum campaign cost exposure of $35,000 in reimbursements
Travelers can snap a photo of Hidden Valley Ranch packed in their suitcase and share to social to be reimbursed for luggage fees
Whether you're heading to a beach getaway or a backyard cookout, Hidden Valley Ranch is the ultimate travel companion complementing the local cuisine of any destination. But with bottles exceeding the 3.4 oz liquid limit for carry-ons, packing ranch means checking a bag and paying the fee, so Hidden Valley Ranch is stepping in to help fans pack the flavor without the extra cost.
"Let's be honest — ranch fans don't travel light when it comes to flavor," said Stacy Stokes, Vice President of Hidden Valley Ranch. "Since a full-size bottle can't make it through security, we're covering checked bag fees so you can bring the good stuff with you, no compromises. Consider Hidden Valley Ranch travel insurance for your taste buds this Labor Day Weekend."
Here's how to get rewarded for packing the flavor:
- Snap a photo of your Hidden Valley Ranch bottle packed in your suitcase and post it to Instagram between 1 p.m. ET on Friday, August 29 and 11:59 p.m. ET on Monday, September 1. Use the hashtag #PackYourHiddenValleyRanchOffer and tag @Hidden.Valley.
- Not traveling this Labor Day Weekend? Never fear! Share the craveworthy photo found here to use for your submission.
- The first 1,000 eligible travelers to post, if they properly claim the reward, will receive a
$35 - @hidden.valley will send DMs to the first 1,000 to post starting September 2, 2025 to claim their luggage reimbursement.
From the tangy twist of Blue Cheese Ranch to the spicy kick of Cajun Blackened Ranch, Hidden Valley's lineup is a must-have for any Labor Day spread.
To check out full program details and eligibility rules, visit the program Terms and Conditions.
Hidden Valley Ranch is available at retailers nationwide. For more recipe inspiration and flavor-packed ideas for your holiday weekend, follow @hidden.valley or visit hiddenvalley.com.
About Hidden Valley Ranch
Founded in 1954, Hidden Valley® Ranch (NYSE: CLX) is the original ranch dressing and America's favorite.* From classic bottles to seasoning packets and plant-powered options, Hidden Valley Ranch offers a variety of ways to enjoy the flavor fans love across meals and snacks. Find Hidden Valley products in stores nationwide or online. CLX-B
Follow us on Instagram: instagram.com/hidden.valley
Follow us on TikTok: tiktok.com/@hiddenvalleyranch
Learn more at HiddenValley.com
*Based on IRI unit sales data for L52WE 8/25/24.
Media Contact: Andrea Blythe, ablythe@currentglobal.com
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SOURCE The Clorox Company
FAQ
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