Comerica Small Business of the Game Delivers Big Plays for Business Owners During Detroit Lions Home Games

Rhea-AI Summary

Comerica Bank (NYSE:CMA) has announced the continuation of its Small Business of the Game program for the 2025 Detroit Lions season. Now in its seventh year, the program selects one small business for each Lions home game at Ford Field, providing them with significant marketing exposure through multiple channels.

Selected businesses receive comprehensive benefits including in-stadium signage, social media promotion, advertising on Detroitlions.com, and game-day experiences. The program will feature eight businesses throughout the season, starting with Detroit Flex Defense on September 14, and including Evelyn's Midtown Kitchen during National Women's Small Business Month in October.

This initiative is part of Comerica's broader small business support strategy, which includes the SmallBiz Co-Op program and a recent $250,000 contribution to small business incubation across five markets.

Positive

• Program provides valuable marketing exposure to small businesses through NFL platform
• Comprehensive marketing package includes digital, social, and traditional media exposure
• Part of larger $250,000 small business support initiative
• Program demonstrates long-term commitment with seven years of operation

Negative

• None.

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DETROIT, Sept. 12, 2025 /PRNewswire/ -- This season, small businesses will score big at Detroit Lions home games as Comerica's Small Business of the Game program delivers unique opportunities and resources to help them grow.

Now in its seventh season, Comerica Bank's partnership with the Detroit Lions promotes one new business each week of a Lions regular season game at Ford Field and offers exposure to the NFL audience through in-stadium, digital, social, and traditional media platforms.

Launched in 2019, small businesses can leverage Comerica's partnership with the Lions to drive meaningful impressions and awareness to their own small business brand.

"Small businesses are vital to the growth and prosperity of our communities, and we are committed to supporting their journeys with valuable resources to help them succeed," said Meghan Storey, Comerica Bank Senior Vice President and Michigan Director of Small Business. "We appreciate the Detroit Lions investment into the Small Business of the Game program by providing valuable platforms and experiences that showcase small businesses, their products and services, and the impact they are having on the customers and communities they serve."

Resources available to the Comerica Small Business of the Game include: in-stadium signage, dedicated social posts from Comerica and the Detroit Lions, Comerica Bank and Detroit Lions branded assets, run of site (ROS) advertising for one week on Detroitlions.com, a curated asset that best fits the business goal (in-app push notification, email ad inclusion, Suite TV ad or Pride Plaza tabling activation) and game tickets and pre-game field passes to entertain their customers and prospects.

"As an organization, we at the Detroit Lions are committed to supporting Michigan businesses, both big and small," said Detroit Lions Chief Operating Officer Mike Disner. "We are very proud of the near decade-long impact we have been able to make in partnership with Comerica to use our gameday platform to showcase these incredibly deserving community pillars with our Comerica Small Business of the Game."

When the Lions kickoff their 2025 home slate of games on Sunday, Sept. 14 at Ford Field, the first Comerica Small Business of the Game will be Detroit Flex Defense, based in Troy. Detroit Flex Defense is an industry leader in custom hose, tube, and fitting solutions with over seven decades of experience in Aerospace, Defense, Automotive, Industrial and many other applications, specializing in mission critical environments.

During National Women's Small Business Month, Comerica and the Lions will recognize Evelyn's Midtown Kitchen as the Comerica Small Business of the Game on Monday, Oct. 20 vs the Tampa Bay Buccaneers. The 2025 Comerica Hatch Detroit Contest by TechTown semi-finalist is a cooking school located in Detroit offering hands-on cooking classes, date nights, team-building experiences, private events, youth and adult culinary camps, French baking, international cuisine, and wellness series—all designed to spark joy, build skills, and foster meaningful connections.

Comerica Small Business of the Game honorees include:

• Sunday, Sept. 14: Detroit Flex Defense
• Sunday, Sept. 28: MCHS Family of Services
• Monday, Oct. 20: Evelyn's Midtown Kitchen
• Sunday, Nov. 2: City Recycling Inc.
• Sunday, Nov. 23: Saber Building Services
• Thursday, Nov. 27: Acorp Property Management
• Thursday, Dec. 4: J.M. & Sons Plumbing & Mechanical
• Sunday, Dec. 21: All Pro Property Solutions

Comerica Expands Small Business Support
Comerica's Small Business of the Game partnership with the Lions expands the bank's support for its small business customers.

In addition to the Lions Small Business of the Game, the Comerica SmallBiz Co-Op, free to Comerica small business customers, offers media buy, research, planning tools, office discounts, perks and rewards, and access to sports partnership assets to help small businesses grow.

In 2025, over 40 small businesses will receive resources and branding exposure through Comerica's Small Business of the Game (Detroit Lions), Small Business of the Month (Detroit Tigers) and SHOP313 Pop-Up Shops (Detroit Pistons) programs.

Comerica's commitment to small businesses goes beyond its unique opportunities and resources offered to customers, as it steadfastly believes small business growth remains vital to prospering communities. On May 5, Comerica Bank announced it was taking a big swing during National Small Business Week (May 4-10) to support small business incubation by contributing $250,000 to community organizations located in five markets focused on entrepreneurial development, growth, education and empowerment. Each of the five nonprofit organizations, including TechTown Detroit, received a $50,000 contribution from Comerica Bank. Comerica also partnered with community organizations to provide technical services assistance programming through the bank's Business $ense Bootcamps.

2025 DETROIT LIONS COMERICA SMALL BUSINESS OF THE GAME BUSINESSES
Detroit Flex Defense: Facebook: DetroitFlexDefense; LinkedIn: Detroit Flex Defense

MCHS Family of Services: First launched during the flu pandemic of 1917, MCHS Family of Services provides individualized treatment, care, advocacy, and permanency to children and families impacted by childhood trauma. MCHS, based in Redford, builds a community where every child and family has a safer and brighter future. By transforming the lives of youth and their families, MCHS strives to make our communities healthier, stronger, and better for future generations. Instagram: michiganmchs; Facebook: michiganmchs; LinkedIn: michiganmchs

Evelyn's Midtown Kitchen: Website: emkculinary.com; Instagram: evelynsmidtownkitchen; Facebook: EMKCulinary; LinkedIn: Evelyn's Midtown Kitchen

City Recycling Inc.: City Recycling is a family owned and operated full-service scrap metal recycling yard located in the heart of Detroit for 33 years. Located near downtown Detroit, City Recycling, a proud member of the Responsible Recyclers Association of Michigan, offers roll-off container delivery/pick up, commercial dismantling/clean up services and is open to the public. Facebook: cityrecyclinginc

Saber Building Services, Inc.: Since 1979, Saber Building Services, Inc. has grown to become one of the areas' most well-respected facility services provider. Based in Auburn Hills, is dedicated to high value custodial support, including janitorial, supplies. Construction clean-up, window cleaning and staffing services. Facebook: Saber Services Group

Acorp Property Management: Acorp Property Management offers premium office spaces available for rent directly from the owner of 901 Tower Drive in Troy where businesses can thrive in a prime location that offers unparalleled convenience, affordability, and modern amenities. Situated just off I-75, office spaces are designed to meet the needs of businesses of all sizes, from startups to established corporations. Facebook: ACORP LLC; LinkedIn: ACORP Management

J.M. & Sons Plumbing and Mechanical: For over 40 years J.M. & Sons Plumbing and Mechanical, a family-owned business, has offered a wide variety of mechanical services to customers. Headquartered in Brighton, J.M. & Sons believes in a commitment to industry education that keeps up with the latest technology while blending tenured expertise. From the most complex designs to simple engineering, J.M. & Sons work has been consistently praised for the attention to detail and uncompromising quality.

All Pro Property Solutions: All Pro Property Services, located in Taylor, believes that restoration is more than just rebuilding structures—it's about restoring stability, safety, and trust. With over two decades of experience and thousands of successful projects, the All Pro Property team has become a trusted name in Southeast Michigan for property restoration, renovation, and environmental remediation. Instagram: getallpromi; Facebook: getallpromi; LinkedIn: getallpromi

About Comerica Bank
Comerica Bank, a subsidiary of Comerica Incorporated, has served Michigan longer than any other bank with a continuous presence dating back more than 175 years to its Detroit founding in 1849. It is the largest bank employer in metro Detroit and has approximately 4,300 employees statewide (FTE as of 12/31/24). With one of the largest banking center networks in Michigan, Comerica nurtures lifelong relationships with unwavering integrity and financial prudence. Comerica positively impacts the lives of Michigan residents by helping customers be successful, providing financial support that assists hundreds of charitable organizations, and actively participating in Detroit's downtown revitalization. Comerica Incorporated (NYSE: CMA) is a financial services company strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Follow on Facebook: www.facebook.com/Comerica, X: @ComericaBank and Instagram: @comerica_bank.

About Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL) and play their home games at Ford Field in downtown Detroit. The team relocated to Detroit in 1934 and is the NFL's fifth oldest franchise. The Detroit Lions' most recent NFL postseason appearance was the Divisional round after securing a back-to-back NFC North title following a franchise-high 15-2 record during the 2024 season. For more information, please visit www.detroitlions.com.

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SOURCE Comerica Bank

FAQ

What benefits do businesses receive in Comerica's Small Business of the Game program 2025?

Selected businesses receive in-stadium signage, social media promotion, Detroit Lions branded assets, website advertising on Detroitlions.com, customized marketing assets, game tickets, and pre-game field passes.

How many businesses will be featured in Comerica's Small Business of the Game program for 2025?

Eight businesses will be featured during Lions home games, including Detroit Flex Defense, MCHS Family of Services, Evelyn's Midtown Kitchen, City Recycling Inc., Saber Building Services, Acorp Property Management, J.M. & Sons Plumbing & Mechanical, and All Pro Property Solutions.

When did Comerica Bank start the Small Business of the Game program with Detroit Lions?

The program was launched in 2019 and is now in its seventh season of operation.

How much did Comerica Bank contribute to small business development in 2025?

Comerica Bank contributed $250,000 to support small business incubation across five markets, with $50,000 going to each nonprofit organization, including TechTown Detroit.

Which business will be featured during National Women's Small Business Month 2025?

Evelyn's Midtown Kitchen will be recognized as the Comerica Small Business of the Game on Monday, October 20 during the Lions game against the Tampa Bay Buccaneers.