MDU Property Owners Turn to Cambium Networks for Reliable Wi-Fi That Increases Revenue, Satisfaction, and Retention

Rhea-AI Summary

Cambium Networks (NASDAQ: CMBM) is experiencing strong adoption of its managed Wi-Fi and ONE Network solutions in Multi-Dwelling Unit (MDU) properties. The company has reported several successful deployments, including an 800-unit implementation in California generating $25,000 monthly revenue.

Market research highlights Wi-Fi's critical role in MDU properties, with 70% of owners stating Wi-Fi helps attract residents and 80% reporting increased property value. Notable statistics show 84% of renters consider lease renewal based on Wi-Fi quality, and 93% expect immediate Wi-Fi availability upon move-in.

Cambium's ONE Network architecture offers integrated Wi-Fi, switching, SD-WAN, and security solutions under a single cloud-managed platform, featuring pre-configured VLANs, private Wi-Fi per resident, and site-wide coverage using Wi-Fi 6 APs.

Positive

• New revenue generation potential demonstrated by $25,000 monthly revenue in California deployment
• Strong market validation with 70% of MDU owners confirming Wi-Fi helps attract residents
• High impact on property value confirmed by 80% of property owners
• Product adoption across multiple international markets including USA, Germany, and Italy

Negative

• 60% of prospective renters not informed about included internet during leasing process
• 37% of residents report frustrations with Wi-Fi setup process

News Market Reaction

+4.99%

5 alerts

+4.99% News Effect

-10.5% Trough in 27 hr 10 min

+$1M Valuation Impact

$22M Market Cap

0.8x Rel. Volume

On the day this news was published, CMBM gained 4.99%, reflecting a moderate positive market reaction. Argus tracked a trough of -10.5% from its starting point during tracking. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $1M to the company's valuation, bringing the market cap to $22M at that time.

Data tracked by StockTitan Argus on the day of publication.

HOFFMAN ESTATES, Ill., Sept. 16, 2025 /PRNewswire/ -- Cambium Networks (NASDAQ: CMBM), a global leader in wireless and wired networking solutions, is seeing rapid adoption of its managed Wi-Fi and ONE Network solutions in Multi-Dwelling Unit (MDU) and Build-to-Rent (BTR) properties worldwide. The combination of cloud-managed simplicity, resident-grade performance, and clear business value is driving deployments across Europe and North America.

With the surge in demand for broadband-driven amenities, property owners are moving quickly to deliver secure, property-wide connectivity, turning resident expectations into real operational and financial gains.

Real-World Deployments

• Hamburg, Germany: In a 32-unit apartment complex, FREDERIX Hotspot installed Cambium Wi-Fi APs across all units and shared spaces. The outcome: a reliable, app-managed network with seamless device onboarding, private resident networks, and full satisfaction across tenants.
• California, USA: Wire Stream delivered managed Wi-Fi using Cambium solutions to 800 units across five buildings, generating $25,000/month in new revenue while minimizing IT support tickets and enabling future expansion.
• Texas, USA: Preston Hollow's deployment of XV2-2T1 Wi-Fi 6 APs and cnMaestro X management allowed personalized VLAN-per-resident service with no need for onsite IT—improving tenant experience and staff efficiency. "Elauwit and their use of the Cambium's ONE Network helped us provide the level of service our residents expect—without overburdening our operations team," said Bruce Fay, Manager of Information Technology, Hanover Company.
• Italy: A luxury residential and commercial complex modernized its digital infrastructure using Cambium Wi-Fi and switching solutions—boosting value, convenience, and retention in a competitive urban market.

Research Confirms Wi-Fi is a Critical Amenity

According to Parks Associates, Wi-Fi has become a must-have for tenants and a strategic tool for owners:

• 70% of MDU owners say Wi-Fi helps attract residents
• Almost 80% say it increases property value
• Over 50% of tenants now expect managed Wi-Fi to be available
• Properties offering Wi-Fi see improved net promoter scores and increased lease renewals

"The managed Wi-Fi market is evolving, with residents expecting more and better connectivity options. Internet and Wi-Fi – high quality, reliable connectivity and coverage – are essential for properties when it comes to attracting and retaining residents, as well as enabling the next generation of smart property technologies." Said Kristen Hanich, Director of Research, Parks Associates.

Findings from the ASK4 "Building a True Home" study further underscore the shift:

• 77% of renters are more likely to move into a unit if Wi-Fi is bundled with rent
• 84% say poor Wi-Fi would affect their decision to renew a lease
• 93% expect Wi-Fi to be ready within days of move-in, but 37% report frustrations setting it up
• 74% of residents want whole-building coverage, not just in-unit connectivity
• Wi-Fi now ranks above furniture among desired rental package inclusions

Despite these trends, nearly 60% of prospective renters are not told that internet is included during the leasing process, representing a missed opportunity for differentiation and conversion.

Simplifying Connectivity with ONE Network

Cambium Networks addresses these challenges head-on with its ONE Network architecture—a unified solution that integrates Wi-Fi, switching, SD-WAN, and network security under a single cloud-managed platform (cnMaestro).

• Pre-configured VLANs and private Wi-Fi per resident
• Site-wide coverage using Wi-Fi 6 APs like the XV2-2T0 and XV3-8
• Security, VPN, DNS filtering, and app control with NSE 3000 gateway   
• Cambium Networks is developing technologies that make life easier for both property managers and MSPs. MarketApps, Cambium's app platform, streamlines MDU operations. The Installer app simplifies AP deployment for MSPs, while the Property Manager app enables easy resident access control through an intuitive interface.

The result is faster deployment, simplified support, and a resident experience that just works from the first day of the lease to renewal.

"Property managers are now seeing that Wi-Fi is core infrastructure for MDUs. It directly impacts resident satisfaction, retention, and revenue" said Scott Imhoff, Senior Vice President - Product Management & Marketing, Cambium Networks. "With ONE Network, Cambium delivers reliable, scalable, and resident-ready solutions with compelling economics and operational simplicity."

About Cambium Networks
Cambium Networks enables service providers, enterprises, industrial organizations, and governments to deliver exceptional digital experiences and device connectivity, with compelling economics. Our ONE Network platform simplifies the management of Cambium Networks' wired and wireless broadband and network edge technologies. Our customers can focus more resources on managing their business rather than the network. We make connectivity that just works.

To learn more or to get started with MDU Wi-Fi, visit:
https://www.cambiumnetworks.com/mdu/

Media Contact

pr@cambiumnetworks.com

 

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SOURCE Cambium Networks

FAQ

How much revenue did Cambium Networks' Wi-Fi solution generate in the California MDU deployment?

The California deployment generated $25,000 per month in new revenue across 800 units in five buildings.

What percentage of MDU owners say Wi-Fi increases property value according to Parks Associates?

According to Parks Associates research, almost 80% of MDU owners say Wi-Fi increases property value.

What are the key features of Cambium Networks' ONE Network solution for MDUs?

Cambium's ONE Network includes integrated Wi-Fi, switching, SD-WAN, and security under a single cloud-managed platform, with pre-configured VLANs, private Wi-Fi per resident, and site-wide coverage using Wi-Fi 6 APs.

How important is Wi-Fi for tenant retention in MDU properties?

Very important - 84% of renters say poor Wi-Fi would affect their lease renewal decision, and 93% expect Wi-Fi to be ready within days of moving in.

What percentage of MDU tenants expect property-wide Wi-Fi coverage?

74% of residents want whole-building Wi-Fi coverage, not just in-unit connectivity.