CHIPOTLE AND RIOT GAMES INTRODUCE THE CHIPOTLE CHALLENGER BUNDLE IN 2XKO

Rhea-AI Summary

Chipotle (NYSE: CMG) launched the Chipotle Challenger Bundle for Riot Games' free-to-play fighting title 2XKO on Oct 7, 2025. Players who place a digital order via the Chipotle app or Chipotle.com and enter promo code LETSDUO can receive a redeemable code while supplies last.

The bundle includes Chipotle-branded avatar items and a "Bur-Rito Pls" sticker. Promotion: up to 40,000 codes, valid through the earlier of Jan 31, 2026 or when claimed; codes must be redeemed by Feb 7, 2026. U.S.-only; digital orders only; one code per transaction.

Insights

Brand Partnership Analyst

Chipotle launched a limited-time in-game bundle with Riot's 2XKO to drive digital orders and brand presence among gamers.

Chipotle uses a promotional code ("LETSDUO") to deliver a digital reward, the Chipotle Challenger Bundle, to customers who place orders on the Chipotle app or Chipotle.com starting Oct. 7, 2025. The promotion limits distribution to the first 40,000 eligible orders and requires code redemption by 2/7/26, linking digital restaurant purchases to in-game items and community visibility.

The initiative depends on order volume through Chipotle's owned digital channels, email delivery of redemption codes, and players owning a copy of 2XKO. Execution risks include supply limits, email delivery failures, and the one-code-per-email restriction. Watch the claimed-code pace, any reported fulfillment issues, and further cross-promotions announced for 2026 as near-term indicators of engagement and operational strain.

• Chipotle continues its support of the Fighting Game Community (FGC) as an official launch partner of Riot Games' 2XKO, a next-generation fighting game that features champions from League of Legends
• Starting today and while supplies last, players can earn the in-game "Chipotle Challenger Bundle" with digital orders on the Chipotle app and Chipotle.com by using the promo code "LETSDUO" at checkout¹
• The "Chipotle Challenger Bundle" includes Chipotle-inspired digital items for players' in-game avatars, including a hoodie, sweatpants, sneakers, hat, sling backpack and a sticker

NEWPORT BEACH, Calif., Oct. 7, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced the launch of the "Chipotle Challenger Bundle," available now in Riot Games' 2XKO, a new, free-to-play 2v2 fighting video game. Players can unlock the exclusive in-game bundle by placing a digital order on the Chipotle app or Chipotle.com and using the promo code "LETSDUO" at checkout. ¹

Chipotle Serves Up Exclusive Digital Gear to 2XKO Gamers 
The "Chipotle Challenger Bundle" features Chipotle-inspired digital items for players' in-game avatars, allowing them to stand out in lobbies and showcase their personal style. The bundle includes exclusive Chipotle-branded gear such as a hoodie, sweatpants, sneakers, hat, sling backpack and a sticker. Players will also receive a digital "Bur-Rito Pls" sticker—inspired by the popular "Rito Pls" meme used within the Riot Games community— to express themselves during lobby interactions.

For more information on the "Chipotle Challenger Bundle," fans can visit chipotle.com/2XKO.

"Over the years, through our continued support of the FGC, we've fueled gamers by increasing their access to Chipotle's real ingredients and partnering with storied titles in meaningful ways," said Chris Brandt, President, Chief Brand Officer at Chipotle. "The 'Chipotle Challenger Bundle' integrates our brand and our food seamlessly into 2XKO, the next great fighting game title, so we can continue to unlock exclusive experiences for the FGC."

"2XKO is all about giving players fun and creative ways to express themselves, both in and out of the game," said Mia Putrino, Head of 2XKO Publishing. "With the Chipotle Challenger Bundle, we're excited to add fresh, stylish options that let players show off their personality while staying connected to the communities they play in."

Chipotle's Partnership with 2XKO
Chipotle's partnership with Riot Games' 2XKO was first announced before Evo Las Vegas 2025, where Chipotle and Riot Games kicked off their alliance with hourly tournaments on custom-designed Chipotle x 2XKO arcade cabinets in the Chipotle Community Lounge, a live question and answer session with the dev team and premium giveaways.

Chipotle and Riot Games will announce more 2XKO exclusives in 2026. 

1 - AVAILABLE WHILE SUPPLIES LAST. Beginning on 10/7/25, up to the first 40,000 people who purchase a regular-priced entrée item through the Chipotle app or Chipotle.com using the promo code "LETSDUO" at digital checkout will receive one (1) code ("Code") redeemable for the Chipotle Challenger Bundle in 2XKO. Promotion ends the earlier of 1/31/26 or when all Codes have been claimed. The Code will be delivered to the email address used to place the order and can be redeemed at shop.riotgames.com/redeem; limit one (1) redemption per e-mail address. Code is one-time use. Codes cannot be auctioned, bartered or sold. You must have a valid copy of 2XKO and internet access to use the Chipotle Challenger Bundle benefit. Not valid on orders in store or via third party delivery or ordering platforms. Limit: one (1) Code per transaction. U.S. only. 13+. Codes must be redeemed by 2/7/26. Additional restrictions may apply; void where prohibited. Chipotle Challenger Bundle is subject to substitution and updates and use is subject to 2XKO's terms and conditions. Chipotle, Riot Games, Inc., and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents are not responsible for errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the offer, including, without limitation, errors or difficulties which may occur in connection with the administration of the offer, the processing of orders, the functionality of the Chipotle apps or websites, or in any offer-related materials. This offer is in no way administered, executed or produced by Riot Games, Inc. or its affiliates. Chipotle reserves the right to cancel the offer at any time.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/chipotle-and-riot-games-introduce-the-chipotle-challenger-bundle-in-2xko-302576772.html

SOURCE Chipotle Mexican Grill

FAQ

How can CMG customers get the Chipotle Challenger Bundle for 2XKO?

Place a digital order on the Chipotle app or Chipotle.com and enter promo code LETSDUO at checkout to receive a redeemable code while supplies last.

What items are included in the Chipotle Challenger Bundle in 2XKO?

The bundle includes Chipotle-branded avatar gear: a hoodie, sweatpants, sneakers, hat, sling backpack and a "Bur-Rito Pls" sticker.

What are the CMG promotion limits and key dates for the 2XKO bundle?

Beginning Oct 7, 2025, up to 40,000 codes are available; the offer ends the earlier of Jan 31, 2026 or when claimed. Codes must be redeemed by Feb 7, 2026.

Can I get the Chipotle Challenger Bundle from in-store or third-party delivery?

No. The code is valid only for digital orders placed through the Chipotle app or Chipotle.com; not valid in-store or via third-party platforms.

How do I redeem the CMG 2XKO bundle code from my Chipotle order?

The code is emailed to the address used for the order and is redeemed at shop.riotgames.com/redeem; limit one redemption per email address.

Is the Chipotle Challenger Bundle offer available outside the U.S.?

No. The promotion is limited to purchases made in the U.S. and is available to customers aged 13 and older.