CHIPOTLE ANNOUNCES FREE DOUBLE PROTEIN OFFER ON TUESDAY, JANUARY 13 TO POWER PROTEIN GOALS

Rhea-AI Summary

Chipotle (NYSE: CMG) is offering a one-day free double protein promotion for Chipotle Rewards members on Tuesday, January 13, 2026. Members who order bowls, burritos or salads with double protein can use code PROTEIN on the Chipotle app, Chipotle.com or Chipotle.ca to receive the extra portion

The promotion applies to custom entrees and featured items on Chipotle's new High Protein Menu, which lists items from 15g up to 95g protein $3.82. The offer is digital-only, limited to one use per transaction, and not valid in-restaurant or via third-party delivery.

Positive

• One-day promotion targets fitness-focused consumers on Jan 13, 2026
• Promotion highlights High Protein Menu items up to 95g protein
• Offer available across US and Canada via digital channels (app, web)

Negative

• Offer is valid only on January 13, 2026
• Not available for in-restaurant orders or third-party delivery
• Not valid on High Protein Cups, tacos, quesadillas, or kids meals

News Market Reaction

+0.57%

1 alert

+0.57% News Effect

On the day this news was published, CMG gained 0.57%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

High Protein Cup price: $3.82 Americans prioritizing protein: 70% Increased protein intake: more than one-third +5 more

8 metrics

High Protein Cup price $3.82 National weighted average price of High Protein Cup of Adobo Chicken

Americans prioritizing protein 70% Share of Americans saying they are prioritizing protein intake

Increased protein intake more than one-third Americans who increased protein intake in the past year

Vanguard ownership 144,587,720 shares Beneficial ownership of Chipotle common stock as of Dec 31, 2025

Ownership percentage 10.93% Vanguard reported percentage of Chipotle common stock

New buyback authorization $1.8 billion Additional share repurchase authorization on Dec 4, 2025

Remaining buyback capacity $1.85 billion Repurchase capacity remaining as of Dec 5, 2025

YTD repurchases $2.3 billion Shares repurchased year to date through Dec 5, 2025

Market Reality Check

Price: $40.59 Vol: Volume 17,997,248 is in l...

normal vol

$40.59 Last Close

Volume Volume 17,997,248 is in line with the 20-day average near 18,258,130. normal

Technical Price at 40.11 is trading below the 200-day MA of 43.92, indicating a softer longer-term trend.

Peers on Argus

CMG was up 2.37% while key restaurant peers like YUM (+1.08%), SBUX (+0.60%), DR...

CMG was up 2.37% while key restaurant peers like YUM (+1.08%), SBUX (+0.60%), DRI (+0.91%) and QSR (+0.12%) also gained, but YUMC fell 1.81%. Mixed peer moves and no momentum scanner flags point to a more company-specific tilt.

Historical Context

5 past events · Latest: Dec 18 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 18	Menu launch	Positive	+1.7%	Introduced first High Protein Menu with protein-focused builds and snack cup.
Dec 12	Store expansion	Positive	+3.6%	Opened 4,000th restaurant and detailed 2025–2026 new unit growth plans.
Dec 04	Brand collaboration	Positive	+0.7%	Launched BÉIS x Chipotle travel collection with free entrée codes for early orders.
Dec 02	Earnings date set	Neutral	-0.6%	Scheduled Q4 and full-year 2025 earnings release and conference call details.
Dec 01	Promo campaign	Positive	-0.8%	Announced December in-restaurant BOGO promotions and rewards surprise offers.

Pattern Detected

Recent Chipotle brand and menu announcements have mostly seen share price gains in the following session, with only one notable divergence on a promotional campaign.

Recent Company History

Over the last months, Chipotle highlighted growth and brand initiatives, including opening its 4,000th restaurant with expansion plans, launching a curated High Protein Menu with items ranging from 15g to 81g of protein, and promotional campaigns such as “Unwrap Extra.” These events often coincided with positive price reactions, especially the restaurant milestone and high-protein launch. Today’s free double-protein offer extends the high-protein positioning and follows this sequence of menu and marketing updates.

Market Pulse Summary

This announcement extends Chipotle’s recent focus on high-protein offerings, adding a free double-pr...

Analysis

This announcement extends Chipotle’s recent focus on high-protein offerings, adding a free double-protein promotion tied to its new High Protein Menu, where items reach up to 81g of protein. It follows December’s launch of that menu and ongoing brand and expansion milestones. Investors may track how such targeted promotions influence digital engagement, customer mix, and the utilization of existing protein-centric items, alongside previously disclosed share repurchase capacity and institutional ownership levels.

AI-generated analysis. Not financial advice.

• Chipotle Rewards members can score a free double protein offer on bowls, burritos and salads with code PROTEIN on the Chipotle app, Chipotle.com and Chipotle.ca on Tuesday, January 13¹
• Chipotle's new High Protein Menu offers more ways for guests to get the protein they want in the portions that work for them, whether that is a lighter bite or a more substantial build

NEWPORT BEACH, Calif., Jan. 12, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced a free double protein offer on bowls, burritos and salads¹ on Tuesday, January 13, one of the most popular days to work out.² With consumers prioritizing active lifestyles in January, Chipotle is curating its menu and offerings to help guests hit their fitness and dietary goals.

How it Works

• On Tuesday, January 13, Chipotle Rewards members in the U.S. and Canada who order bowls, burritos and salads with double protein can use code PROTEIN to receive the extra portion of protein (meat or Sofritas) for free. 
• The offer is valid on any custom entrée with double protein. Protein options at Chipotle include Adobo Chicken, Steak, Braised Beef Barbacoa, Carnitas and Sofritas. 
• The offer is also valid for double protein entrees featured on Chipotle's new High Protein Menu:
• Double High Protein Bowl (81g protein, 11g fiber, 760 calories) – A high protein burrito bowl featuring double Adobo Chicken, light white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese and extra romaine lettuce
• Double High Protein Burrito (79g protein, 6g fiber, 840 calories) – A high protein burrito featuring double Adobo Chicken, fresh tomato salsa, fajita veggies, Monterey Jack cheese and romaine lettuce
• Josh Hart's High Protein Burrito (95g protein, 14g fiber, 1340 calories) – A high protein burrito featuring double Adobo Chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, sour cream, Monterey Jack cheese. This is the go-to Chipotle order of professional basketball player Josh Hart, a longtime superfan and Chipotle Celebrity Card holder, who prioritizes protein at Chipotle to fuel his performance
• The offer is valid exclusively for digital orders on the Chipotle app, Chipotle.com and Chipotle.ca.

"With clean protein being a pillar of our core menu, our restaurants have long been popular destinations for athletes and gym-goers to refuel," said Stephanie Perdue, Vice President of Brand Marketing. "By offering free double protein for Chipotle Rewards members on January 13, we're making it easier to power progress with real food."

High Protein at Chipotle
Seventy percent of Americans say they are prioritizing protein,³ and more than one-third have increased their intake in the past year.⁴ Chipotle recently introduced a High Protein Menu featuring curated builds ranging from 15 to 81 grams of protein per item, ⁵ including the Double High Protein Bowl, High Protein–High Fiber Bowl, Single Chicken Taco, and the brand's first-ever snack: the High Protein Cup, a side of Adobo Chicken or Steak. 

Chipotle's popular Adobo Chicken is humanely raised and never given antibiotics, so the menu makes it easy to enjoy clean, high protein options without sacrificing flavor. The national weighted average price of a High Protein Cup of Adobo Chicken is $3.82.⁶

1 – Valid 1/13/26 only, for one free double protein portion (meat or Sofritas) on one paid, full-priced burrito, bowl or salad entrée by a Chipotle Rewards member; redemption requires use at time of order with promo code PROTEIN. Codes can be used one time per eligible transaction. Available only on Chipotle website and mobile app orders from participating Chipotle restaurants in the US and Canada during regular business hours; not available on in-restaurant orders or orders via third-party delivery platforms. Not valid on High Protein Cups or side items; also not valid on tacos, quesadillas or kids meals.  Mixed protein orders will be charged for the higher-priced protein.  Deliveries and redemptions are subject to availability. May not be combined with other coupons, promotions, or special offers. Void where prohibited; additional restrictions may apply. 

2 –  Men's Journal: Why Tuesday Is The Best Day Of The Week To Workout 

3 –  International Food Information Council's 2025 Food & Health Survey (America) 

4 – International Food Information Council's July 2025 Spotlight Survey on Protein (America)

5 – Nutritional content, including protein amounts, may vary because of variations in portion size or recipes, changes in growing seasons, or differences in the sources of our ingredients.

6 – Pricing varies by menu item and location and is subject to change; see Chipotle online ordering or the Chipotle mobile app for actual prices. Prices reflected do not include guacamole, Queso Blanco, or other extra charges. Sides, drinks and taxes are extra; delivery pricing is higher and fees apply.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,900 restaurants as of September 30, 2025 in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is Chipotle's free double protein offer for CMG on January 13, 2026?

Chipotle Rewards members can use code PROTEIN to get one free double protein portion (meat or Sofritas) on a paid bowl, burrito, or salad ordered digitally on Jan 13, 2026.

Which Chipotle menu items qualify for the free double protein promotion (CMG)?

The offer is valid on any custom bowl, burrito, or salad with double protein and on featured High Protein Menu entrees listed by Chipotle.

Is Chipotle's CMG promotion available in restaurants or via delivery partners?

No; the offer is digital-only and available through the Chipotle app, Chipotle.com, and Chipotle.ca, not in-restaurant or on third-party delivery platforms.

How much protein is in Chipotle's highest-protein High Protein Menu item mentioned?

Josh Hart's High Protein Burrito is listed with 95g protein in the High Protein Menu.

Does the free double protein code PROTEIN work on High Protein Cups or tacos for CMG?

No; the promotion is not valid on High Protein Cups, tacos, quesadillas, or kids meals.