INTRODUCING "BÉIS X CHIPOTLE: THE TO GO COLLECTION," AN 11-PIECE TRAVEL CAPSULE BRINGING REAL FOOD AND FUNCTION WHEREVER FANS GO

Rhea-AI Summary

Chipotle (NYSE: CMG) and BÉIS launched "BÉIS x Chipotle: The To Go Collection," an 11‑piece travel capsule announced Dec 4, 2025 that blends insulated, fashion‑forward designs with Chipotle takeout functionality. The drop is shoppable in the U.S. and Canada starting Dec 8, 2025 (6 a.m. PT on the BÉIS app; 9 a.m. PT on beistravel.com) and at 9 a.m. CET/9 a.m. GMT in the EU/UK. The first 5,000 U.S./Canada orders receive a free entrée code; orders by Dec 16 deliver by Christmas. A two‑day pop‑up in Los Angeles (Dec 6–7) offers first access and photo activations. Prices range from $18 to $378 across items including rollers, tote, burrito sling, and charms.

News Market Reaction

+0.65%

1 alert

+0.65% News Effect

On the day this news was published, CMG gained 0.65%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Collection size: 11 pieces Launch time (app): 6 a.m. PT Launch time (web): 9 a.m. PT +5 more

8 metrics

Collection size 11 pieces BÉIS x Chipotle: The To Go Collection

Launch time (app) 6 a.m. PT Collection available on BÉIS app starting December 8

Launch time (web) 9 a.m. PT Collection available on beistravel.com starting December 8

Free entrée codes 5,000 orders First 5,000 U.S./Canada orders receive a Chipotle entrée code

Chipotle Rollers price $278 / $378 USD Carry-On and Large roller luggage in the collection

Take Out Tote price $98 USD Tote bag designed to fit a Chipotle bowl

Burrito Holder Sling price $48 USD Insulated sling designed for a Chipotle burrito

Charm prices $18–$34 USD Guac Cup, Burrito On Board, Pepper key charms

Market Reality Check

Price: $39.16 Vol: Volume 16,669,927 is abou...

normal vol

$39.16 Last Close

Volume Volume 16,669,927 is about 17% below the 20-day average of 20,077,453, suggesting no unusually strong trading interest ahead of this collaboration. normal

Technical Price at 34.87 is trading below the 200-day moving average of 45.25, indicating a weaker intermediate trend into this news.

Peers on Argus

CMG is up 0.62%, while key peers show mixed, mostly modest moves: YUM +0.08%, QS...

CMG is up 0.62%, while key peers show mixed, mostly modest moves: YUM +0.08%, QSR -0.31%, SBUX +0.62%, DRI +1.81%, YUMC +1.32%. The reaction appears more company-specific than sector-driven.

Historical Context

5 past events · Latest: Dec 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 04	Brand collaboration	Positive	+0.7%	Launch of 11-piece BÉIS x Chipotle travel capsule with promo tie-ins.
Dec 02	Earnings date notice	Neutral	-0.6%	Announcement of timing for Q4 and full-year 2025 results call.
Dec 01	Holiday promotion	Positive	-0.8%	December BOGO entrée deals and Rewards-only surprise offers campaign.
Nov 25	Board change	Positive	+7.1%	Appointment of Josh Weinstein to board and governance committee.
Nov 20	BOGO promotion	Positive	-2.1%	Thanksgiving Eve BOGO entrée offer and delivery/discount promotions.

Pattern Detected

Recent promotional and partnership announcements often saw mixed to negative next-day moves, while governance and capital allocation actions, like board changes, aligned with stronger positive reactions.

Recent Company History

Over the past weeks, Chipotle issued several marketing and corporate updates. A board appointment on Nov 25, 2025 coincided with a strong 7.09% gain. Multiple promotional offers in late November showed negative next-day moves of -2.1% and -0.81%. The current BÉIS collaboration, first noted on Dec 4, 2025, saw a modest 0.65% gain, consistent with a generally constructive but not explosive response to brand and partnership news versus stronger reactions to governance and capital return items.

Market Pulse Summary

This announcement highlights a lifestyle-focused collaboration with BÉIS, adding an 11-piece co-bran...

Analysis

This announcement highlights a lifestyle-focused collaboration with BÉIS, adding an 11-piece co-branded travel collection and limited free entrée codes for the first 5,000 orders. It reinforces Chipotle’s marketing emphasis on brand affinity and travel occasions rather than core financial metrics. Investors may track engagement indicators such as sell-through of items priced between $18 and $378, alongside upcoming events like the scheduled Q4 and full-year 2025 earnings release, to gauge broader business impact.

AI-generated analysis. Not financial advice.

• Just in time for holiday travel and gifting, Chipotle and BÉIS are dropping an exclusive collection of travel essentials inspired by Chipotle's real food and iconic packaging
• Designed for fashion and function, the collection features insulated pieces to keep your Chipotle warm on-the-go, napkins handy and style on point
• Fans in the U.S. and Canada can shop the collection starting Monday, December 8 at 6 a.m. PT on the BÉIS app and at 9 a.m. PT on beistravel.com. The collection will also be shoppable at 9 a.m. CET in the EU and 9 a.m. GMT in the U.K.
• The first 5,000 orders in the U.S. and Canada will include a free entrée code from Chipotle to enjoy during upcoming travels¹
• Chipotle and BÉIS will host a public pop–up event at Chipotle Larchmont in Los Angeles from Saturday, December 6 through Sunday, December 7, featuring photo opportunities and first access to shop the collection

NEWPORT BEACH, Calif., Dec. 4, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) and BÉIS today announced "The To Go Collection," a new 11-piece capsule collection designed to make transporting Chipotle to any destination effortless and chic. Co–created with BÉIS, the viral travel brand led by Chipotle superfan, Founder and Chief Creative Officer Shay Mitchell, the collection marries utility with style: insulated construction to keep food hot, convenient pockets for napkins and extras, and fashion–forward forms made for airport sprints and holiday homecomings.

Starting Monday, December 8 at 6 a.m. PT, "BÉIS x Chipotle: The To Go Collection" will be shoppable exclusively on the BÉIS app. Fans can purchase the collection on beistravel.com starting at 9 a.m. PT. The first 5,000 orders placed in the U.S. and Canada will include a free entrée code from Chipotle to enjoy while on-the-go.¹ Orders placed by December 16 will be delivered by Christmas.

"We're longtime Chipotle fans here at BÉIS and were excited to approach clever design in a new, fresh way through this collaboration," said BÉIS CEO, Adeela Hussain Johnson. "Our goal was simple: create elevated silhouettes inspired by real Chipotle takeout habits that become an authentic part of superfans' rotation. We've taken the function and the art of carrying your essentials to the next level. After all, during the busy holiday season and beyond, having your Chipotle burritos and bowls with you hands-free is a must."

Pack Your Bags, Take Chipotle To Go
Gen Z is on the move, and they bring their rituals with them. With 79% of travelers saying they find comfort in familiar menu items² and Gen Z taking an average of three leisure trips a year³, Chipotle and BÉIS are meeting fans where they are: wheels up, craving their favorite flavors.

The collection includes:

• The Chipotle Rollers, Carry-On and Large available ($278/$378 USD)
• The Luggage Cover, Carry-On and Large available ($58/$68 USD)
• The Take Out Tote Bag ($98 USD) – designed to fit a Chipotle bowl
• The Burrito Holder Sling ($48 USD) – designed to carry a Chipotle burrito and insulated to keep it warm
• The Chipotle Napkin Sling ($78 USD) – features an exterior slip pocket to easily access Chipotle napkins
• The Burrito Duffle ($128 USD)
• The Burrito Pouch Set ($68 USD)
• The Guac Cup Bag Charm ($34 USD)
• The Burrito Luggage Tag ($28 USD)
• The Burrito On Board Charm ($18 USD)
• The Pepper Key Charm ($18 USD)

"Chipotle is the last stop on the way to the airport and the first stop after landing for many of our fans," said Chris Brandt, President, Chief Brand Officer, Chipotle. "'The To Go Collection' is a stylish way to take real food with you whether you're traveling across the country or just around the block."

Destination BÉISpotle
To celebrate the launch, Chipotle and BÉIS are bringing their communities together for two days of brand immersion at Chipotle Larchmont in Los Angeles. Fans will get first access to shop "The To Go Collection" before it's available online, plus content capture opportunities and a passport photo station. The BÉISpotle experience will be available on Saturday, December 6 from 2 p.m. to 10 p.m. PT and Sunday, December 7 from 10 a.m. to 10 p.m. PT at 301 N Larchmont Blvd, Los Angeles, CA 90004.

1 - Valid for the first 5,000 orders from December 8 through December 31, 2025 of any BÉIS x Chipotle: The To Go Collection item(s) from the BÉIS app or beistravel.com. Offer not available on purchases from other channels including on-site at the BÉISpotle experience. The first 5,000 qualifying purchases during the promotional period will receive one code per transaction valid for one free entrée item from participating Chipotle restaurants in the U.S. and Canada; code will be sent within approximately 24 hours following purchase, via e-mail to qualifying purchasers while supplies last. Entrée code will expire January 15, 2026, and terms and conditions will apply. Additional terms may apply; void where prohibited.

2 – Source: Hilton's 2026 Trends Report

3 – Source: Morning Consult 'Gen Z Travel Trends Could Reshape The Industry'

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,900 restaurants as of September 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

About BÉIS
BÉIS bags are crafted to truly make life easier — so you can focus more on the stuff that really matters. Designed for all kinds of travel (yep, we mean everything from long flights to managing your day-to-day commute), our styles are packed with clever features that intuitively predict what you need to handle life's messier moments. Think: a built-in leash for those keys that always get lost, a gym duffle that converts into a backpack on-the-go, and top-rated hardshell luggage sets carefully designed to make travel easier than ever. Innovative function, effortless style — it all starts with a good BÉIS.

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

When can I buy the BÉIS x Chipotle collection (NYSE: CMG)?

The collection is shoppable in the U.S. and Canada starting Dec 8, 2025 at 6 a.m. PT on the BÉIS app and 9 a.m. PT on beistravel.com; EU/UK at 9 a.m. CET/9 a.m. GMT.

What items and price range are in the BÉIS x Chipotle: The To Go Collection?

The 11‑piece capsule includes rollers, luggage covers, a Take Out Tote, Burrito Holder Sling, napkin sling, duffle, pouches, and charms with prices from $18 to $378.

How do I get the free Chipotle entrée with a BÉIS x Chipotle purchase?

The first 5,000 qualifying U.S. and Canada orders from Dec 8–Dec 31, 2025 will receive one entrée code per transaction emailed within ~24 hours; codes expire Jan 15, 2026.

Will BÉIS x Chipotle orders arrive before Christmas?

Orders placed by Dec 16, 2025 are stated to be delivered by Christmas.

Where and when is the BÉISpotle pop‑up for early access to the collection?

The public pop‑up at Chipotle Larchmont in Los Angeles runs Dec 6 (2 p.m.–10 p.m. PT) and Dec 7 (10 a.m.–10 p.m. PT) at 301 N Larchmont Blvd; fans get first access and photo activations.

Are international customers in the EU and U.K. able to shop the BÉIS x Chipotle drop?

Yes, the collection is shoppable in the EU and U.K. at 9 a.m. CET and 9 a.m. GMT respectively on beistravel.com.