UNWRAP EXTRA: CHIPOTLE IS GIFTING FANS FREE FOOD THIS DECEMBER
Chipotle (NYSE: CMG) announced Unwrap Extra, a December promotion offering in-restaurant BOGO entrée deals on the first three Saturdays of December from 4:00 p.m. to close and Rewards-only surprise offers.
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Rhea-AI Summary
Chipotle (NYSE: CMG) announced Unwrap Extra, a December promotion offering in-restaurant BOGO entrée deals on the first three Saturdays of December from 4:00 p.m. to close and Rewards-only surprise offers. Key dates: Dec 6 (Tacos BOGO when buying a three-taco entrée), Dec 13 (Burrito BOGO when buying a burrito) and Dec 20 ("Extra Sweater Day" BOGO for guests wearing an extra sweater). Rewards members will also receive surprise drops like free chips, guac, double protein or a free drink, and guests can round up donations to No Kid Hungry Dec 3–22.
Details
News Market Reaction – CMG
On Dec 1, the day this news came out, CMG closed 0.81% below the previous close.
Data tracked by StockTitan Argus for the Dec 1 session.
Key Figures
- December BOGO days
- 3 Saturdays
- First three Saturdays in December BOGO promotion window
- Tacos BOGO date
- December 6
- Buy a three‑taco entrée, get a free entrée
- Burrito BOGO date
- December 13
- Buy a burrito, get a free entrée
- Extra Sweater Day
- December 20
- Wear an extra sweater, buy any entrée, get a free entrée
- Donation window
- December 3–22
- Round-up donations to No Kid Hungry on app and website orders
- Meals fundraising
- $825,000
- Raised since beginning of 2024 for programs fighting childhood hunger
- Per-check BOGO cap
- 5 free items
- Maximum free menu items per check during BOGO offers
Historical Context
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Launch of 11-piece BÉIS x Chipotle travel collection with promo tie-ins.
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Announcement of Q4 and full-year 2025 earnings release and call timing.
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December in-restaurant BOGO offers and Rewards surprises under Unwrap Extra.
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Addition of Josh Weinstein to board and governance committee.
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Thanksgiving-eve Back Home BOGO and holiday delivery/discount offers.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Chipotle will ring in the holiday season with BUY-ONE-GET-ONE (BOGO) entrée offers on the first three Saturdays in December1
- The brand will also gift Rewards Members extra treats like free chips, guac, double protein or a free drink this month2
- The festivities will culminate with an "Extra Sweater Day" BOGO offer on Saturday, December 20, when guests who wear their most "extra" sweater in-restaurant can score a BOGO offer1
'Tis The Season to Unwrap Free Chipotle
With National Ugly Sweater Day falling on Friday, December 19, Chipotle will host its spin with "Extra Sweater Day" on Saturday, December 20 to give fans an extra day to show off their festive or over-the-top sweaters, whether store-bought, homemade, or thrifted and score a BOGO offer in-restaurant1.
Here is the full Unwrap Extras schedule:
- Saturday, December 6: Tacos BOGO — Buy a three-taco entrée, get a free entrée1
- Saturday, December 13: Burrito BOGO — Buy a burrito, get a free entrée1
- Saturday, December 20: "Extra Sweater Day" BOGO — Wear an extra sweater in-restaurant and buy any entrée, get a free entrée1
"Unwrap Extra is about giving back to our fans and creating moments to come together around the food they crave with the people they love," said Chris Brandt, President, Chief Brand Officer. "With three consecutive Saturday deals and two surprise drops for every Rewards member, this is our biggest holiday promotion yet.
Extra Cheer for Chipotle Rewards Members
This month, Chipotle will give its Rewards Members extra treats to fuel holiday festivities. Members can unwrap surprises like free guac, double protein, chips or a free drink, delivered directly to their Rewards wallets. Guests can enroll in Chipotle Rewards by visiting chipotle.com/rewards.2
Round Up for Real Change - Fighting Childhood Hunger
Chipotle isn't just fueling its fans. It has also partnered with No Kid Hungry to help raise money for meals and put an end to childhood hunger. From Wednesday, December 3 through Monday, December 22, guests who order on the Chipotle app or Chipotle.com can round up their total to the next highest dollar amount to donate to No Kid Hungry and help connect vulnerable kids in communities around the country with the nutritious food they need to grow and thrive. Since the beginning of 2024, Chipotle has raised more than
1 – Valid only after 4:00 p.m. local time on the date indicated. To qualify for a free entrée on December 6, an order of three tacos must be purchased; on December 13, a burrito must be purchased; and on December 20, the redeeming guest must be wearing an "extra" sweater as determined by the restaurant crew in their discretion. Free item will be the lower-priced entrée. Limited to five free menu items per check, with an order of tacos or burrito (as applicable) required for each free item on December 6 and December 13. Redemption is subject to availability. Redeemable in-restaurant only, at participating
2 – Chipotle Rewards program terms apply. See full terms here: https://www.chipotle.com/rewards-terms
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,900 restaurants as of September 30, 2025, in
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SOURCE Chipotle Mexican Grill
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