UNWRAP EXTRA: CHIPOTLE IS GIFTING FANS FREE FOOD THIS DECEMBER

Rhea-AI Summary

Chipotle (NYSE: CMG) announced Unwrap Extra, a December promotion offering in-restaurant BOGO entrée deals on the first three Saturdays of December from 4:00 p.m. to close and Rewards-only surprise offers. Key dates: Dec 6 (Tacos BOGO when buying a three-taco entrée), Dec 13 (Burrito BOGO when buying a burrito) and Dec 20 ("Extra Sweater Day" BOGO for guests wearing an extra sweater). Rewards members will also receive surprise drops like free chips, guac, double protein or a free drink, and guests can round up donations to No Kid Hungry Dec 3–22.

News Market Reaction

-0.81%

1 alert

-0.81% News Effect

On the day this news was published, CMG declined 0.81%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

December BOGO days: 3 Saturdays Tacos BOGO date: December 6 Burrito BOGO date: December 13 +4 more

7 metrics

December BOGO days 3 Saturdays First three Saturdays in December BOGO promotion window

Tacos BOGO date December 6 Buy a three‑taco entrée, get a free entrée

Burrito BOGO date December 13 Buy a burrito, get a free entrée

Extra Sweater Day December 20 Wear an extra sweater, buy any entrée, get a free entrée

Donation window December 3–22 Round-up donations to No Kid Hungry on app and website orders

Meals fundraising $825,000 Raised since beginning of 2024 for programs fighting childhood hunger

Per-check BOGO cap 5 free items Maximum free menu items per check during BOGO offers

Market Reality Check

Price: $39.39 Vol: Volume 16,669,927 is belo...

normal vol

$39.39 Last Close

Volume Volume 16,669,927 is below the 20-day average of 20,077,453, suggesting no outsized trading ahead of the promotion. normal

Technical Shares at $34.87 are trading below the 200-day MA of $45.25 and sit well under the $66.74 52-week high.

Peers on Argus

Pre-news, CMG was up 0.62% while peers were mixed: YUM +0.08%, SBUX +0.62%, DRI ...

Pre-news, CMG was up 0.62% while peers were mixed: YUM +0.08%, SBUX +0.62%, DRI +1.81%, YUMC +1.32%, and QSR -0.31%. The varied moves point to stock-specific and company-brand factors rather than a unified restaurant-sector reaction to this type of promotional news.

Historical Context

5 past events · Latest: Dec 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 04	Brand collaboration	Positive	+0.7%	Launch of 11-piece BÉIS x Chipotle travel collection with promo tie-ins.
Dec 02	Earnings date set	Neutral	-0.6%	Announcement of Q4 and full-year 2025 earnings release and call timing.
Dec 01	Holiday promotion	Positive	-0.8%	December in-restaurant BOGO offers and Rewards surprises under Unwrap Extra.
Nov 25	Board appointment	Positive	+7.1%	Addition of Josh Weinstein to board and governance committee.
Nov 20	BOGO promotion	Positive	-2.1%	Thanksgiving-eve Back Home BOGO and holiday delivery/discount offers.

Pattern Detected

Recent consumer promotions and brand campaigns often saw mixed or negative next-day moves, while governance and capital return news skewed more positively.

Recent Company History

Over the past few weeks, Chipotle announced several brand and corporate developments. A Thanksgiving-eve BOGO offer and the current Unwrap Extra December BOGO campaign were followed by negative one-day moves of -2.1% and -0.81%, indicating that heavy promotions did not consistently lift the stock. In contrast, appointing Josh Weinstein to the board on Nov 25 coincided with a strong +7.09% move. A lifestyle collaboration with BÉIS on Dec 4 produced a modest +0.65% reaction, while an earnings-date announcement on Dec 2 saw a -0.62% move. Today’s holiday promotion fits into this pattern of frequent marketing-driven headlines.

Market Pulse Summary

This announcement details Chipotle’s Unwrap Extra holiday campaign, featuring three in‑restaurant BO...

Analysis

This announcement details Chipotle’s Unwrap Extra holiday campaign, featuring three in‑restaurant BOGO Saturdays and Rewards surprises such as free chips, guac, double protein, or drinks. It also highlights a December 3–22 round‑up initiative that raised over $825,000 since early 2024 for No Kid Hungry. In context of other recent promotions and collaborations, this reinforces Chipotle’s focus on brand engagement, traffic-driving offers, and cause marketing. Investors may watch traffic trends and any commentary in future filings or calls.

AI-generated analysis. Not financial advice.

• Chipotle will ring in the holiday season with BUY-ONE-GET-ONE (BOGO) entrée offers on the first three Saturdays in December¹
• The brand will also gift Rewards Members extra treats like free chips, guac, double protein or a free drink this month²
• The festivities will culminate with an "Extra Sweater Day" BOGO offer on Saturday, December 20, when guests who wear their most "extra" sweater in-restaurant can score a BOGO offer¹

NEWPORT BEACH, Calif., Dec. 1, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced Unwrap Extra, a series of holiday promotions that will deliver more of what fans love, free Chipotle. In the season of giving, Chipotle will give in-restaurant BOGO entrée offers on the first three Saturdays of December from 4 p.m. to close¹, inviting people to come together to share a meal. Chipotle will also show its appreciation for Rewards Members with surprise drops directly into members' wallets this month.

'Tis The Season to Unwrap Free Chipotle
With National Ugly Sweater Day falling on Friday, December 19, Chipotle will host its spin with "Extra Sweater Day" on Saturday, December 20 to give fans an extra day to show off their festive or over-the-top sweaters, whether store-bought, homemade, or thrifted and score a BOGO offer in-restaurant¹.

Here is the full Unwrap Extras schedule:

• Saturday, December 6: Tacos BOGO — Buy a three-taco entrée, get a free entrée¹
• Saturday, December 13: Burrito BOGO — Buy a burrito, get a free entrée¹
• Saturday, December 20: "Extra Sweater Day" BOGO — Wear an extra sweater in-restaurant and buy any entrée, get a free entrée¹

"Unwrap Extra is about giving back to our fans and creating moments to come together around the food they crave with the people they love," said Chris Brandt, President, Chief Brand Officer. "With three consecutive Saturday deals and two surprise drops for every Rewards member, this is our biggest holiday promotion yet.

Extra Cheer for Chipotle Rewards Members
This month, Chipotle will give its Rewards Members extra treats to fuel holiday festivities. Members can unwrap surprises like free guac, double protein, chips or a free drink, delivered directly to their Rewards wallets. Guests can enroll in Chipotle Rewards by visiting chipotle.com/rewards.²

Round Up for Real Change - Fighting Childhood Hunger
Chipotle isn't just fueling its fans. It has also partnered with No Kid Hungry to help raise money for meals and put an end to childhood hunger. From Wednesday, December 3 through Monday, December 22, guests who order on the Chipotle app or Chipotle.com can round up their total to the next highest dollar amount to donate to No Kid Hungry and help connect vulnerable kids in communities around the country with the nutritious food they need to grow and thrive. Since the beginning of 2024, Chipotle has raised more than $825,000 to support programs working to end childhood hunger.

1 – Valid only after 4:00 p.m. local time on the date indicated. To qualify for a free entrée on December 6, an order of three tacos must be purchased; on December 13, a burrito must be purchased; and on December 20, the redeeming guest must be wearing an "extra" sweater as determined by the restaurant crew in their discretion. Free item will be the lower-priced entrée. Limited to five free menu items per check, with an order of tacos or burrito (as applicable) required for each free item on December 6 and December 13. Redemption is subject to availability. Redeemable in-restaurant only, at participating U.S. and Canada Chipotle locations; not valid for catering, mobile, online or delivery orders. Kid's meals do not count as an entrée purchase. Purchased entrees are eligible for Chipotle Rewards points; the promotion may not otherwise be combined with other coupons, promotions or special offers. Additional restrictions may apply; void where prohibited.

2 – Chipotle Rewards program terms apply. See full terms here: https://www.chipotle.com/rewards-terms

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,900 restaurants as of September 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

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SOURCE Chipotle Mexican Grill

FAQ

What is Chipotle's Unwrap Extra promotion for CMG in December 2025?

Unwrap Extra offers in-restaurant BOGO entrée deals on Dec 6, Dec 13, and Dec 20 after 4:00 p.m., plus Rewards member surprise drops.

How do Rewards members get free items from Chipotle (CMG) in December 2025?

Rewards members receive surprise wallet drops during December that may include free guac, double protein, chips, or a free drink.

What must customers buy to get the Dec 6 and Dec 13 BOGO offers at Chipotle (CMG)?

On Dec 6 customers must buy a three-taco entrée to get a free entrée; on Dec 13 they must buy a burrito to qualify.

What qualifies a guest for Chipotle's Extra Sweater Day BOGO on Dec 20, 2025?

Guests wearing an 'extra' sweater in-restaurant on Dec 20 can buy any entrée and receive a free entrée, subject to crew discretion.

Are Chipotle's Unwrap Extra BOGO offers valid for online or delivery orders (CMG)?

No. The BOGO offers are redeemable in-restaurant only at participating U.S. and Canada locations and exclude mobile, online, delivery, and catering.

How can Chipotle (CMG) customers donate to No Kid Hungry during the promotion?

From Dec 3–22, customers ordering on the Chipotle app or Chipotle.com can round up their total to the next dollar to donate to No Kid Hungry.