CHIPOTLE CELEBRATES TEACHERS AND THE HEALTHCARE COMMUNITY WITH MORE THAN $2 MILLION IN FREE BURRITOS

Rhea-AI Summary

Chipotle Mexican Grill has announced its largest free burrito giveaway program, offering over $2 million in free food to teachers and healthcare workers. The campaign will distribute free entrée e-gift cards to 200,000 professionals - 100,000 teachers and 100,000 healthcare workers - during Teacher Appreciation Week (May 5-9) and National Nurses Week (May 6-12).

Eligible professionals can enter through dedicated microsites from April 30 through May 12. Winners will be randomly selected and must verify their employment status via ID.me within 48 hours. Additionally, Chipotle is implementing a Round-Up for Real Change feature to support the Kids In Need Foundation and American Nurses Foundation.

Since 2016, Chipotle has donated more than $16 million in free food to educators and medical professionals, demonstrating their ongoing commitment to community support.

Positive

• $2 million marketing investment to strengthen brand loyalty with key community segments
• Leverages ID.me verification system to ensure targeted distribution of promotional benefits
• Strategic expansion of Round-Up for Real Change program to drive additional customer engagement
• Building on successful campaign history with $16M in previous giveaways since 2016

Negative

• Promotional costs of $2M+ impact on quarterly earnings
• Limited timeframe for verification (48 hours) may reduce campaign effectiveness

• The brand is inviting educators and healthcare professionals to sign up for a chance to receive free burritos* in celebration of Teacher Appreciation Week (May 5 through May 9) and National Nurses Week (May 6 through May 12) 
• A total of 100,000 healthcare workers and 100,000 teachers, verified through ID.me, will receive free entrée e-gift cards, equivalent to over $2 million in free Chipotle in total

NEWPORT BEACH, Calif., April 30, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) announced today it will recognize both teachers and healthcare workers by awarding 200,000 professionals with free burrito e-cards, equivalent to over $2 million in free food*. Since 2016, the company has given away more than $16 million in free Chipotle to educators and medical professionals.

How It Works

• Chipotle invites teachers and healthcare professionals to enter for a chance to win a free entrée e-card from April 30 through May 12 on their respective microsites: 
• Teachers: teacherthanks.chipotle.com
• Healthcare professionals: healthcarethanks.chipotle.com
• At the end of Teacher Appreciation Week and National Nurse Appreciation Week, 100,000 teachers and 100,000 healthcare workers will be randomly selected to receive an email to verify their employment status via ID.me.
• Teachers and healthcare professionals who successfully verify their employment status within 48 hours will receive a free entrée e-card. Winners will be notified starting the week of May 13.

"Teachers and healthcare professionals are such important members of the communities we serve," said Chris Brandt, Chief Brand Officer of Chipotle. "To express our gratitude, we're scaling up our recognition efforts and launching our largest free burrito giveback program in history."

How You Can Support
To support its 2025 campaign, Chipotle will leverage its Round-Up for Real Change feature on the Chipotle app and Chipotle.com to support the Kids In Need Foundation and American Nurses Foundation.

The Kids In Need Foundation, a national non-profit organization that helps create equitable learning spaces through the distribution of supplies and resources, investing in teachers and students in underserved schools, will be featured on the Chipotle app and Chipotle.com this fall as teachers prepare for the back to school season. Funds from the round-up will be used for school supply donations from Kids In Need Foundation's Supply A Teacher Program. 

As the philanthropic arm of the American Nurses Association, the American Nurses Foundation inspires change and innovation by harnessing The Power of Nurses™ through strategic, nurse-led philanthropy. With its 501(c)(3) status, the foundation mobilizes critical resources to fund innovative research and support initiatives that advance nursing practice, education, and leadership. By forging intentional partnerships and providing targeted grants, the foundation empowers nurses to drive change within healthcare systems and communities. Through the end of Nurses Week, Chipotle invites guests to round up their change to the next highest dollar amount on the Chipotle app or Chipotle.com to help provide additional support for nurses across the U.S.

For photo assets related to the campaign, visit here: https://www.dropbox.com/scl/fo/mo6037q1meo0ch0m6weaf/ABwhSH5_K8oPl-LEK5QN9K0?rlkey=czygswbfgopl9s176oogcs1ho&st=16kd6518&dl=0

*NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & DC, 18 years or older (minors must have parental consent) who are "Healthcare Professionals" or "Teachers". Enter between approx. 12:01 a.m. PT on 4/30/25 and approx. 11:59 p.m. PT on 5/12/25. For Official Rules including how to enter, definition of healthcare professional and teacher, entry limitations, odds, prize descriptions, and complete details visit chipotle.com/healthcare-teachers-legal. Sponsor: CMG Strategy Co., LLC

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of March 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

 

 

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SOURCE Chipotle Mexican Grill

FAQ

How much is Chipotle (CMG) spending on free burritos for teachers and healthcare workers in 2025?

Chipotle (CMG) is spending over $2 million to provide free burritos to 200,000 professionals - specifically 100,000 teachers and 100,000 healthcare workers - through e-gift cards during Teacher Appreciation Week and National Nurses Week in May 2025.

How can teachers claim free Chipotle burritos during Teacher Appreciation Week 2025?

Teachers can enter for a chance to win a free entrée e-card at teacherthanks.chipotle.com from April 30 through May 12, 2025. Winners will be randomly selected and must verify their employment through ID.me within 48 hours to receive their free entrée e-card.

What charitable organizations is Chipotle (CMG) supporting through its Round-Up program in 2025?

Chipotle is supporting two organizations through its Round-Up for Real Change feature: the Kids In Need Foundation for school supply donations and the American Nurses Foundation to support nurses across the U.S.

How much has Chipotle (CMG) given away to educators and medical professionals since 2016?

Since 2016, Chipotle has given away more than $16 million in free food to educators and medical professionals.

When will Chipotle (CMG) notify winners of the 2025 free burrito giveaway?

Chipotle will begin notifying winners of the free burrito giveaway starting the week of May 13, 2025, after Teacher Appreciation Week and National Nurse Appreciation Week conclude.