CHIPOTLE INTRODUCES A WHOLE NEW WAY TO ORDER FOR A SMALL GROUP: BUILD-YOUR-OWN CHIPOTLE

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) is launching "Build-Your-Own Chipotle," a new digital-exclusive family meal offering designed to feed 4-6 people, starting August 26, 2025. The customizable spread includes family-style portions of proteins, rice, beans, toppings, and sides that can be ready for pickup in as little as 15 minutes.

The offering includes one choice of protein (chicken, steak, barbacoa, carnitas, or Sofritas), rice, beans, premium side (guac or Queso Blanco), three salsas/toppings, lettuce, cheese, chips, and tortillas. To promote the launch, Chipotle is offering $10 off first-time orders with code TRYBYOC through October 21, 2025, or until 500,000 redemptions.

Positive

• New revenue stream targeting small group dining occasions
• Digital-exclusive offering enhances online ordering capabilities
• Quick 15-minute pickup time improves customer convenience
• $10 promotional discount incentivizes trial and adoption

Negative

• Limited time promotional offer may impact initial margins
• Digital-exclusive nature could exclude non-app users

• "Build-Your-Own Chipotle" serves four to six people and is a fast, easy, stress-free option to feed any small group occasion with no advance planning required
• The offering brings the customizable Chipotle experience to guests' homes, allowing them to build their own entrees step by step with real ingredients
• A new digital-exclusive menu offering, "Build-Your-Own Chipotle" launches tomorrow, Tuesday, August 26
• For a limited time, fans can enjoy $10 off their first "Build-Your-Own Chipotle" order with code TRYBYOC*

NEWPORT BEACH, Calif., Aug. 25, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it will launch "Build-Your-Own Chipotle," a family meal offering intended to feed groups of four to six people, starting tomorrow, August 26. A digital-exclusive menu option, "Build-Your-Own Chipotle" is a shareable, customizable spread of real ingredients that can be ready for pickup in as little as 15 minutes. 

How To Build-Your-Own Chipotle
Whether it's for friends or family gatherings, "Build-Your-Own Chipotle" brings the Chipotle experience home in an effortless fashion to feed a small group with delicious, real food. "Build-Your-Own Chipotle" is served with large family-style portions of each ingredient, ensuring groups of 4 to 6 people can create any bowl, salad, or soft taco to their liking and dietary preferences. The offering opens up opportunities to create new items, such as nachos.

Each order includes:

• One protein: choice of chicken, steak, braised beef barbacoa, carnitas or Sofritas
• One rice: choice of white rice or brown rice
• One bean: choice of black beans or pinto beans
• One premium side: choice of guac or Queso Blanco
• Choice of three salsas/toppings: sour cream, tomatillo-red chili salsa, tomatillo-green chili salsa, roasted chili-corn salsa, fresh tomato salsa
• Shredded romaine lettuce and cheese
• Two large bags of chips
• Eight soft taco tortillas
• Forks, napkins and bowls for six people** 

Guests also have the option to order two large bags of chips and three large sides as a separate menu item.

"For the first time ever, guests can use our digital ordering channels, the Chipotle app and Chipotle.com, to bring a personalized Chipotle makeline to their kitchen with just a few taps," said Curt Garner, President, Chief Strategy and Technology Officer, Chipotle. "This is an innovation that brings people together around the food they love."

"As students and families settle into the back-to-school routine, 'Build-Your-Own Chipotle' makes it easier than ever for parents, coaches and hosts to serve food they can feel good about at a great value," added Chris Brandt, President, Chief Brand Officer, Chipotle. "We want to make it even easier to Groupotle and are offering guests $10 off* to try it."

$10 Off Offer
Chipotle will offer $10 off "Build-Your-Own Chipotle" orders placed through the Chipotle app and Chipotle.com with code TRYBYOC, from Tuesday, August 26 through Tuesday, October 21 or until 500,000 total redemptions, whichever comes first.*

In addition to "Build-Your-Own Chipotle," Chipotle offers catering for events with 10 or more people and a Group Order feature on the Chipotle app where guests can create a shareable link for friends and family to add their meal and submit as one all-inclusive pick-up or delivery order.

*Valid for $10 off any one "Build-Your-Own" item, excluding 2 Large Chips & 3 Dips item, from participating Chipotle restaurants in the U.S. during regular operating hours. Valid for orders placed and fulfilled beginning 8/26/2025, through 10/21/2025 or until 500,000 redemptions, whichever comes first. Must be ordered via order.chipotle.com or the Chipotle mobile app, with use of promo code TRYBYOC. Higher menu price and additional fees apply for delivery orders. Limit one discount per transaction. Not valid on Chipotle Catering, in-restaurant orders, or orders via third-party platforms. Redemption and deliveries are subject to availability. May not be combined with other coupons, promotions or special offers. Void where prohibited; additional restrictions may apply.

**Opt-in to receive napkins and utensils at digital checkout. 

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is Chipotle's Build-Your-Own Chipotle (BYOC) offering and when does it launch?

Build-Your-Own Chipotle is a new digital-exclusive family meal that feeds 4-6 people, launching August 26, 2025. It includes customizable portions of proteins, rice, beans, toppings, and sides for pickup.

How much is the discount for CMG's Build-Your-Own Chipotle and how long does it last?

Chipotle is offering $10 off first-time Build-Your-Own Chipotle orders using code TRYBYOC from August 26 through October 21, 2025, or until 500,000 redemptions.

What items are included in Chipotle's Build-Your-Own meal package?

The package includes choice of protein (chicken, steak, barbacoa, carnitas, or Sofritas), rice, beans, premium side (guac or Queso Blanco), three salsas/toppings, lettuce, cheese, eight soft tortillas, and two large bags of chips.

How do customers order the Build-Your-Own Chipotle package?

Customers can order exclusively through the Chipotle app or Chipotle.com website, with pickup available in as little as 15 minutes.

How many people does Chipotle's Build-Your-Own meal serve?

The Build-Your-Own Chipotle meal is designed to serve 4 to 6 people, making it suitable for small group gatherings and family meals.