CHIPOTLE IQ RETURNS WITH MORE PRIZES THAN EVER BEFORE, OFFERING OVER $1 MILLION IN FREE CHIPOTLE

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) has announced the return of Chipotle IQ, its popular trivia game, with its largest prize pool ever exceeding $1 million in free food. The game will run during two weeks: August 12-14 and August 19-21, 2025, marking the longest gameplay period in the promotion's history.

Each hour, the first 10,000 players who score 5/5 can win prizes including 6,000 BOGO entrée offers, 2,000 Adobo Ranch offers, and 2,000 Queso Blanco offers. Players scoring 4/5 earn 25 Chipotle Rewards points. The promotion saw a 20% year-over-year increase in participation from 2023 to 2024. Additionally, Chipotle is running a "Summer of Extras" program through August 31, offering members extra points and exclusive badges.

Positive

• 20% year-over-year increase in game participation from 2023 to 2024
• Largest prize pool in promotion's history, exceeding $1 million in value
• Extended gameplay period across two weeks for the first time
• Multiple prize winning opportunities per user (up to 3 prizes across both weeks)

Negative

• None.

• Chipotle Rewards members can put their brand knowledge to the test for a chance to win multiple prizes, including a BUY-ONE-GET-ONE free entrée code, Queso Blanco or Adobo Ranch offer and Chipotle Rewards points*
• For the first time ever, Chipotle IQ's gameplay period will span two weeks, running Tuesday, August 12 through Thursday, August 14 and Tuesday, August 19 through Thursday, August 21 for a chance to win more prizes than ever before

NEWPORT BEACH, Calif., Aug. 11, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced the return of Chipotle IQ, the fan favorite trivia game that tests guests' knowledge on everything from Chipotle's real food to sourcing and sustainability efforts. Starting tomorrow, Chipotle Rewards members in the U.S. and Canada can play Chipotle IQ for a chance to score a BUY-ONE-GET-ONE (BOGO) free entrée code, Queso Blanco, Adobo Ranch offer or additional Chipotle Rewards points.* This is the first year guests can play to win multiple food prizes. 

"We saw a 20% year-over-year increase in participation from 2023 to last year, underscoring just how much our fans enjoy putting their knowledge of Chipotle to the test," said Chris Brandt, President and Chief Brand Officer. "As we return for the sixth year, we're leveling up the experience with our longest gameplay period in the promotion's history and our biggest prize pool yet."

What To Expect

1. Chipotle Rewards members can play Chipotle IQ from 9:01am ET to 8:59pm ET on the following dates:
   •  Tuesday, August 12 through Thursday, August 14
   •  Tuesday, August 19 through Thursday, August 21
2. The first 10,000 Chipotle IQ players to score a 5 out of 5 each hour will win free Chipotle. Each hour, there will be 6,000 BOGO entrée offers, 2,000 free Adobo Ranch offers and 2,000 free Queso Blanco offers.*
3. Users who score a 4 out of 5 will earn 25 Chipotle Rewards points, while available. Plus, fans who get a perfect score but do not snag a food prize will receive the bonus points reward, while available. Up to 400,000 Chipotle Rewards points are available each day.*
4. Players can win up to three prizes across both weeks of gameplay, including one BOGO offer, one side and 25 rewards points.
5. Fans can expect to answer multiple-choice, true or false and short-answer questions. Chipotle IQ can be played once per day. Have what it takes? Test your knowledge by visiting ChipotleIQ.com and sign in with the email linked to your Chipotle Rewards account to begin. 

Summer of Extras
From now through August 31, Chipotle Rewards members who also opt into "Summer of Extras" can earn extra points, exclusive badges and more for completing milestones each month.  A dashboard offers insights like Team Guac or Team Queso and tracks members' performance against other users in their state based on transactions. To join in on the fun, guests can sign up for Chipotle Rewards and opt into the program here: chipotle.com/summer-of-extras.

*NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C and Canada who are 13 years of age or older (minors must have parental consent). Contest & Promotion Period: 08/12/25 at 9:01 am ET – 08/21/25 at 8:59 pm ET. To enter the Contest, visit https://www.chipotleiq.com and play the Chipotle IQ Trivia Game during an Competition; Limit one (1) BOGO Code prize, one (1) Queso Code or Adobo Ranch Code, and one (1) Chipotle Rewards Points Bonus per person and Chipotle Rewards account. See Official Rules at http://www.chipotleiq.com/rules for additional eligibility restrictions, prize descriptions/restrictions/ARV's, and complete details. Sponsor: CMG Strategy Co., LLC.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What are the dates for Chipotle IQ 2025 game?

Chipotle IQ will run during two periods: August 12-14 and August 19-21, 2025, from 9:01am ET to 8:59pm ET each day.

How many prizes can you win in Chipotle IQ 2025?

Players can win up to three prizes across both weeks, including one BOGO offer, one side (Queso Blanco or Adobo Ranch), and 25 rewards points.

How many winners are selected each hour in Chipotle IQ 2025?

The first 10,000 players who score 5/5 each hour can win prizes: 6,000 BOGO entrée offers, 2,000 Adobo Ranch offers, and 2,000 Queso Blanco offers.

What is the total prize value for Chipotle IQ 2025?

The total prize pool exceeds $1 million in free Chipotle, making it the largest prize pool in the promotion's history.

How do you participate in Chipotle IQ 2025?

To participate, Chipotle Rewards members must visit ChipotleIQ.com and sign in with their rewards account email. The game can be played once per day during the promotion period.