CHIPOTLE SUMMONS THE RETURN OF MARGARITAS IN THE COUNTDOWN TO BOORITO
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Rhea-AI Summary
Chipotle Mexican Grill (CMG) is bringing back its $6 margarita through limited-time pop-ups ahead of its Halloween Boorito promotion.
The drink will be sold at one restaurant each in Denver, New York, Dallas, Los Angeles and New Orleans on Fridays and Saturdays in October, from 3–9 p.m. local time. Boorito returns October 31 with an in-restaurant entrée offer; details are due later in October.
Positive
- $6 margaritas return for Chipotle’s five-city October pop-up tour.
Negative
- Limited availability: The margarita is offered at one restaurant per city on Fridays and Saturdays.
Details
News Market Reaction – CMG
On Sep 28, the day this news came out, CMG closed 1.66% above the previous close. Argus tracked a peak move of +7.8% during that session. Our momentum scanner recorded 59 alerts for this stock that day. That session’s volume was 2.5x the stock’s average daily volume.
Data tracked by StockTitan Argus for the Sep 28 session.
Key Figures
- Margarita price
- $6
- Limited-time tour offer for guests 21 and older
- Tour locations
- 5 cities
- Summon the Spirits Tour
- Availability
- Every Friday and Saturday throughout October
- Tour margarita offer
- Boorito date
- October 31
- Annual in-restaurant entrée offer returns
AI-generated analysis. How Rhea-AI works. Not financial advice.
- After years of fans reminiscing about the Chipotle margaritas on social media, the brand is resurrecting its original recipe with a five-city "Summon the Spirits Tour" leading up to Boorito
- The tour will bring
$6 Denver, New York ,Dallas ,Los Angeles andNew Orleans for a good time, not a long time - The classic Chipotle Margarita features just five real ingredients with no artificial flavors or mixes
Every weekend in October, the margarita will rise again at a new Chipotle restaurant, beginning in the brand's founding city of
"Fans never stopped talking about our margaritas after they left the menu, so Halloween felt like the perfect time to revive a Chipotle classic," said Stephanie Perdue, Senior Vice President of Brand Marketing. "For five weekends, we're giving fans the chance to rediscover the iconic Chipotle Margarita, made with just five real ingredients and the same simplicity we bring to our food."
The Summon the Spirits Tour
Each weekend in October, Chipotle will transform areas of select restaurants into limited-time "Summon the Spirits Tour" pop-up experiences, complete with dedicated margarita bars, immersive Halloween décor, interactive moments and opportunities to unlock Chipotle prizes. The
Denver , Colorado- When: October 2 and October 3 | 3-9 p.m. local time
- Where: 2760 S. Colorado Blvd.,
Denver, Colorado 80222 - Spirit: Where the Spirit Began. The tour kicks off in Chipotle's founding city, bringing the margarita back to
Denver where the brand's story started.
New York , New York- When: October 9 and October 10 | 3-9 p.m. local time
- Where: 185 Montague St.,
Brooklyn, NY 11201 - Spirit: Spirits in the City. The tour arrives in one of the world's most influential cultural capitals for a weekend of spirited celebration.
Dallas, Texas - When: October 16 and October 17 | 3-9 p.m. local time
- Where: 2401 Victory Park Lane,
Dallas, TX 75219 - Spirit: Where Spirits Freeze. The tour stops in the birthplace of the world's first frozen margarita machine,1 with
Dallas offering a frozen take on the Chipotle Margarita alongside the original.
Los Angeles, California - When: October 23 and October 24 | 3-9 p.m. local time
- Where: 7660 W. Sunset Blvd.,
Los Angeles, CA 90046 - Spirit: Summon the Stars. The tour arrives in
Hollywood , where spirits take center stage.
New Orleans, Louisiana - When: October 30 and October 31 | 3-9 p.m. local time
- Where: 2801 Magazine St.,
New Orleans, LA 70115 - Spirit: Where Spirits Never Rest. The tour's Halloweekend finale lands in one of America's most famously haunted cities.
Boorito Returns on October 31
"The Summon the Spirits Tour" will build anticipation throughout October for Chipotle's annual Boorito tradition, which returns on Halloween with an in-restaurant entrée offer. Additional details on this year's Boorito festivities will be announced later in October.
1 – Source: Smithsonian: The Uniquely Texan Origins of the Frozen Margarita
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 4,200 restaurants as of June 30, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in the United States, Canada and Europe. With nearly 140,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit Chipotle.com.
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SOURCE Chipotle Mexican Grill, Inc.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When and where is Chipotle offering $6 margaritas on the Summon the Spirits Tour?
Chipotle will offer $6 margaritas at one restaurant per stop from 3–9 p.m. local time: Denver on October 2–3, New York on October 9–10, Dallas on October 16–17, Los Angeles on October 23–24 and New Orleans on October 30–31.
Will Chipotle offer a frozen margarita during the Summon the Spirits Tour?
Yes. The Dallas stop will offer a frozen version alongside the original margarita on October 16 and 17.