CHIPOTLE TURNS UP THE HEAT WITH ADOBO RANCH, THE BRAND'S FIRST NEW DIP IN FIVE YEARS

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) announced the launch of Adobo Ranch, its first new dip in five years, available across U.S. and Canada starting June 17, 2025. The new dip combines adobo pepper, sour cream, and a unique blend of herbs and spices, made fresh in restaurants with all real ingredients and no artificial additives. This launch capitalizes on ranch's growing popularity, which surpassed ketchup as America's favorite condiment in 2024. Chipotle Rewards members can try Adobo Ranch for free with an entrée purchase on launch day by enrolling before June 16. The company recommends pairing the dip with Hand-Crafted Quesadillas or using it with tortilla chips and burrito bowls.

Positive

• Launch of first new dip product in five years, showing menu innovation
• Capitalizing on ranch's popularity as America's top condiment
• Made with real ingredients without artificial colors, flavors or preservatives
• Strategic promotion offering free trials to rewards members to drive engagement

Negative

• None.

• Chipotle is bringing a bold new flavor to its menu with the launch of Adobo Ranch, a craveable dip made fresh in Chipotle restaurants with all real ingredients
• Adobo Ranch is Chipotle's first new dip since Queso Blanco
• Chipotle Rewards members can try Adobo Ranch for free exclusively on Tuesday, June 17¹

NEWPORT BEACH, Calif., June 9, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is turning up the heat this summer with the debut of its new Adobo Ranch, a smoky, spicy twist on America's beloved dipping sauce. Made fresh in Chipotle restaurants, Adobo Ranch features adobo pepper, sour cream and a unique blend of herbs and spices, bringing a craveable kick to the brand's signature burritos, bowls, salads, tacos and quesadillas. Adobo Ranch will be available at Chipotle locations across the U.S. and Canada starting Tuesday, June 17 and Chipotle Rewards members can try it for free on launch day.¹

Fans can join Chipotle Rewards by visiting: chipotle.com/rewards in the U.S. and chipotle.ca/rewards in Canada.

Adobo Ranch: A New Way To Chipotle
Ranch dips and dressings have surged in popularity, surpassing ketchup as American's favorite condiment in 2024.² Adobo Ranch, the brand's unique take on ranch, features only real ingredients and no artificial colors, flavors or preservatives.

"Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad," said Chris Brandt, President and Chief Brand Officer. "Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor."

Nevielle Panthaky, Vice President of Culinary at Chipotle, recommends dipping a Hand-Crafted Quesadilla in Adobo Ranch or dipping salt and lime seasoned tortilla chips in Adobo Ranch before scooping into a burrito bowl for the perfect bite.

Free Adobo Ranch For Chipotle Rewards Members 
Chipotle Rewards members can try Adobo Ranch for free on Tuesday, June 17. Guests have one week to enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16 to receive a free Adobo Ranch offer in their account on Tuesday, June 17.¹

New Chipotle Rewards members will also receive a free guac offer instantly upon enrollment.³ The best way to Chipotle is in the app. Track points, redeem rewards and score free Chipotle. Download in the App Store or on Google Play.

1 – Eligible Chipotle Rewards members receive one free side of Adobo Ranch with the purchase of at least one regular-priced entrée. Use of reward dropped in Rewards member's account required. Reward is one-time use only and is valid only on June 17, 2025. Valid only at participating Chipotle restaurants in the United States and Canada, for orders placed in-restaurant or via the Chipotle mobile app or website. Redemption is subject to availability at the time of redemption. May not be combined with other coupons, promotions, or special offers. Not valid on catering, Burritos by the Box, kids meals, or orders on third party delivery platforms.  Additional restrictions may apply; void where prohibited.
2 – Source: Wall Street Journal: 'How Much More Ranch Can America Take? Hidden Valley Seeks Total Domination'
3 – $5 minimum purchase required. Expires 7 days after receipt. Full terms: chipotle.com/free-guac

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are nearly 3,800 restaurants as of March 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

When will Chipotle (CMG) launch its new Adobo Ranch dip?

Chipotle will launch Adobo Ranch on Tuesday, June 17, 2025, across U.S. and Canada locations.

How can customers get free Adobo Ranch at Chipotle (CMG)?

Chipotle Rewards members can get free Adobo Ranch with an entrée purchase on June 17, 2025, by enrolling in the rewards program before June 16, 11 PM local time.

What ingredients are in Chipotle's (CMG) new Adobo Ranch dip?

Chipotle's Adobo Ranch is made with adobo pepper, sour cream, and a unique blend of herbs and spices, containing no artificial colors, flavors, or preservatives.

How long has it been since Chipotle (CMG) launched a new dip?

Adobo Ranch is Chipotle's first new dip since Queso Blanco, marking five years since their last dip launch.

What menu items does Chipotle recommend pairing with Adobo Ranch?

Chipotle recommends pairing Adobo Ranch with Hand-Crafted Quesadillas or using it with salt and lime seasoned tortilla chips and burrito bowls.