Feedonomics Unlocks Agentic Discovery with Agentic Catalog Exports
Rhea-AI Summary
Commerce (Nasdaq: CMRC) on April 27, 2026 announced Agentic Catalog Exports (ACE), an enterprise service that syndicates agent-ready product catalogs to AI discovery channels including OpenAI/ChatGPT, Google Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity and Amazon. Dell is an early adopter, preparing a catalog of approximately 7,000 SKUs.
ACE centralizes data transformation, enrichment and syndication to reduce engineering overhead and accelerate merchant participation in emerging agentic shopping surfaces, with future plans for expanded self-service and broader accessibility.
Positive
- Syndication to major AI surfaces including OpenAI and Google Gemini
- Dell prepared an optimized catalog of ~7,000 items via Feedonomics
- ACE reduces engineering overhead for enterprises integrating agentic channels
- Service extends existing data transformation, enrichment, and syndication capabilities
Negative
- Initially available only as an enterprise service, limiting mid-market access
- Early implementations still mix crawled and feed-based experiences, not fully structured
Key Figures
Market Reality Check
Peers on Argus
CMRC was up 2.04% while key peers were mixed: BIGC -7.72%, LAW +5.09%, PUBM +2.45%, API +0.84%, OOMA +0.75%. Momentum scanner flagged LAW and TRAK with double‑digit gains, suggesting stock‑specific rather than broad sector movement.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Apr 20 | Customer implementation | Positive | +7.1% | Mountain Warehouse adopts BigCommerce composable store to scale global ecommerce. |
| Apr 17 | Customer awards | Positive | +4.3% | EMEA customer and partner awards highlight innovation and ecommerce performance. |
| Apr 16 | Earnings timing | Neutral | +4.3% | Company schedules Q1 2026 results and conference call for early May. |
| Apr 14 | Rights plan adoption | Neutral | +0.0% | Board adopts limited-duration stockholder rights plan after unsolicited offer. |
| Apr 09 | Investor briefing | Neutral | -1.5% | Announcement of investor briefing at Commerce Live leadership conference. |
Recent CMRC news has often coincided with positive price reactions, particularly around customer wins and corporate updates, with only the conference briefing showing a modest negative move.
Over the past month, CMRC has issued several operational and corporate updates. On Apr 20, a composable ecommerce launch for Mountain Warehouse coincided with a 7.14% gain. Customer and partner awards on Apr 17 and an earnings date announcement on Apr 16 also saw mid‑single‑digit gains. A stockholder rights plan on Apr 14 produced a flat reaction, while the Commerce Live investor briefing on Apr 9 saw a modest -1.5% move. Today’s agentic commerce launch fits this stream of product and ecosystem developments.
Market Pulse Summary
This announcement highlights Commerce’s effort to make merchant product data agent-ready across AI-driven channels like OpenAI and Google Gemini using Feedonomics’ Agentic Catalog Exports. It follows recent customer wins, awards, and governance actions, including a stockholder rights plan and solid 2025 metrics of $342.3 million in revenue and $359.1 million in ARR. Investors may watch future updates on adoption, self-service expansion, and how these capabilities influence growth alongside upcoming earnings disclosures.
Key Terms
data enrichment technical
AI-generated analysis. Not financial advice.
Agentic Catalog Exports (ACE) enables merchants, including Dell, to prepare and deliver agent-ready product data across emerging AI shopping surfaces
AUSTIN, Texas, April 27, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of leading ecommerce platform BigCommerce and data feed optimization leader Feedonomics, today announced that merchants are now syndicating catalog data to key agentic discovery channels including OpenAI and Google Gemini, using Feedonomics Agentic Catalog Exports (ACE), a new enterprise service designed to help merchants make their product catalogs discoverable across emerging AI-powered and agent-driven shopping environments.
Enterprise brands are increasingly seeking to become “agent-ready,” but doing so today often requires engineering resources and ongoing maintenance to keep pace with evolving specifications. ACE provides retailers first-adopter access to agentic shopping experiences by delivering optimized catalogs to participating agentic surfaces, including OpenAI/ChatGPT, Google AI surfaces including Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity and Amazon. Leveraging Feedonomics’ best-in-class data optimization reduces operational overhead and accelerates participation as new channels unlock.
“Agentic commerce is quickly shifting from experimentation to real-world application, and merchants need a reliable way to participate,” said Sharon Gee, senior vice president of product for AI at Commerce. “With Agentic Catalog Exports, we’re making it easier for enterprises to prepare their product data for this new environment without having to build and maintain complex, one-off integrations for every destination.”
Dell is among the early enterprises leveraging Feedonomics to support its agentic commerce initiatives. Through Feedonomics, Dell has prepared a product catalog of approximately 7,000 items—including laptops, desktops, servers, monitors and accessories—for emerging AI-driven discovery experiences.
“As AI agents become a more common starting point for product discovery, the quality and structure of product data matter more than ever,” said Paul Mansour, global marketing director at Dell. “Feedonomics helped us optimize and structure our catalog so Dell products are not only more discoverable, but also more accurately and completely represented within ChatGPT, ensuring customers can find the right information as they evaluate their options.”
As agentic shopping experiences evolve, Feedonomics expects a growing shift from traditional search feeds to structured agent-ready catalog exports for optimized product discovery across traditional ad channels and agentic surfaces. Early implementations today include a mix of crawled and feed-based experiences, with a long-term trajectory toward fully structured, feed-driven commerce interactions.
Agentic Catalog Exports builds on Feedonomics’ core capabilities in data transformation, enrichment and syndication, extending them into agentic protocol-driven destinations. The offering is designed to complement existing solutions such as data enrichment and channel syndication, while laying the foundation for future agentic commerce capabilities.
Initially available as an enterprise service, ACE is part of Commerce’s broader strategy to make product data “agent-ready” and enable merchants to participate in the next generation of commerce, where AI agents play an active role in product discovery and purchasing decisions.
Future enhancements to ACE are expected to include expanded self-service capabilities within the Feedonomics platform, enabling merchants to configure, schedule and manage exports directly, as well as broader accessibility for self-serve and mid-market customers.
Learn more about how Commerce is powering the era of agentic commerce here: https://www.commerce.com/agentic-commerce/
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Media Contact:
Brad Hem
pr@commerce.com
