Superior HealthPlan has supported more than 312,000 Texas pregnancies since 2022 through the Start Smart for Your Baby® program

Centene (NYSE: CNC), through its Texas subsidiary Superior HealthPlan, reports that its Start Smart for Your Baby program has supported more than 312,000 pregnancies in Texas since 2022.

Rhea-AI Summary

Centene (NYSE: CNC), through its Texas subsidiary Superior HealthPlan, reports that its Start Smart for Your Baby program has supported more than 312,000 pregnancies in Texas since 2022. The maternal health initiative has delivered over 88,000 breast pumps and, since 2023, helped connect members to more than 177,000 prenatal and postpartum visits. Superior, one of the largest Medicaid providers in Texas, supports nearly 70,000 pregnancies annually, offering care management, appointment reminders and financial rewards to encourage completion of maternal care visits.

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Key Figures

Pregnancies supported: more than 312,000 pregnancies Breast pumps delivered: more than 88,000 breast pumps Visits connected: more than 177,000 prenatal and postpartum visits +3 more

Pregnancies supported

more than 312,000 pregnancies

Since 2022 through Start Smart for Your Baby

Breast pumps delivered

more than 88,000 breast pumps

Since 2022 to Texas mothers

Visits connected

more than 177,000 prenatal and postpartum visits

Since 2023

U.S. Medicaid birth coverage

40% of births

Nationwide

Texas Medicaid birth coverage

nearly 46% of births

Texas

Annual pregnancies supported

nearly 70,000 pregnancies each year

Superior in Texas

Historical Context

5 past events · Latest: Aug 17

5 events

1. Aug 17

   CFO transition

   24h Move

   -4.5%

   Planned CFO succession and reaffirmed 2026 adjusted EPS guidance

2. Aug 13

   Community investment

   24h Move

   -1.6%

   $412,000 grant expanded youth health advocacy training in Compton

3. Aug 13

   Community sponsorship

   24h Move

   -1.6%

   Sponsorship enabled 24 children to attend a North Carolina summer camp

4. Aug 13

   Workforce investment

   24h Move

   -1.6%

   Over $2 million supported Indiana employment and workforce programs

5. Aug 11

   Emergency assistance

   24h Move

   -2.6%

   Health Net expanded member and provider support following the Gann Fire

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

managed care organization, medicaid

2 terms

managed care organization financial

"Superior HealthPlan ("Superior"), a leading managed care organization in Texas"

A managed care organization is a company that arranges and pays for medical care by creating networks of doctors and hospitals, negotiating prices, and setting rules about what services are covered and when approval is needed. Investors watch MCOs because they act like a household budget manager for healthcare: profitability depends on balancing the premiums collected with claims paid, membership levels, and cost-control measures, so changes in enrollment, medical costs, or regulations can meaningfully affect revenue and margins.

medicaid regulatory

"In the U.S., Medicaid covers 40% of births nationwide"

Medicaid is a government-funded health insurance program that provides medical coverage to low-income individuals, families, elderly people and people with disabilities, administered jointly by the federal government and state governments in the United States. For investors, Medicaid matters because changes in eligibility, funding, or payment rules can alter patient volume and the prices hospitals, nursing homes, insurers and medical suppliers receive—similar to how a large customer or contract can shift a company’s revenue outlook.

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 The maternal health program has delivered 88,000+ breast pumps and helped connect members to more than 177,000 prenatal and postpartum visits

AUSTIN, Texas, Aug. 20, 2026 /PRNewswire/ -- Superior HealthPlan ("Superior"), a leading managed care organization in Texas and a company of Centene (NYSE: CNC), announced its Start Smart for Your Baby® program has supported more than 312,000 pregnancies since 2022.

The maternal health program connects new and expectant mothers with support before, during and after pregnancy, including offering breast pumps, care management, appointment reminders and dollar rewards for completing prenatal and postpartum visits. Since 2022, Superior has delivered more than 88,000 breast pumps to Texas mothers, and since 2023, the program has helped connect members to more than 177,000 prenatal and postpartum visits.

"As one of the largest Medicaid providers in Texas, we recognize our responsibility to support new and expectant mothers at every step of the way," said Dr. Rutu Ezhuthachan, Chief Medical Officer at Superior HealthPlan. "Our unique programs provide access to the comprehensive healthcare that our members need to help them and their babies get off to a healthy start."

In the U.S., Medicaid covers 40% of births nationwide and that number is even higher in Texas at nearly 46%, according to the latest data available. On average, Superior supports nearly 70,000 pregnancies each year in Texas.

About Start Smart for Your Baby®

When members notify Superior of their pregnancy, they are connected with the Start Smart for Your Baby® program, making it simple to access extra benefits and support during and after their pregnancy, including:

• Breastfeeding support and helpful resources.
• Behavioral health support and information for emotional well-being during or after pregnancy.
• Care coordination with medical staff and providers for high-risk or complex pregnancies.
• Assistance staying on track with prenatal and postpartum appointments.
• Connections to community resources for food, diapers and clothing.
• Assistance to help quit smoking, alcohol or drug use.
• Transportation to and from doctor visits (where available).

To learn more, visit www.SuperiorHealthPlan.com/pregnancy.

About Superior HealthPlan
For more than 25 years, Superior HealthPlan has offered high-quality health care to Texans and is now a leading managed care company providing services to more than 1.5 million people. Committed to transforming the health of the communities we serve, one person at a time, Superior supports active local involvement in all 254 Texas counties with more than 3,000 employees throughout the state. Since 2020, Superior has contributed $12.6 million in grants, sponsorships and employee giving, helping support low-income communities. Superior is a company of Centene, a leading healthcare enterprise that is committed to helping people live healthier lives. For more information, visit www.SuperiorHealthPlan.com.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/superior-healthplan-has-supported-more-than-312-000-texas-pregnancies-since-2022-through-the-start-smart-for-your-baby-program-302854827.html

SOURCE Superior HealthPlan

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Centene's (CNC) Start Smart for Your Baby program at Superior HealthPlan?

Start Smart for Your Baby is a maternal health program from Superior HealthPlan supporting members before, during and after pregnancy. According to Superior HealthPlan, it offers breast pumps, care management, appointment reminders and dollar rewards for completing prenatal and postpartum visits in Texas.

How many pregnancies has Superior HealthPlan supported in Texas since 2022 (CNC)?

Superior HealthPlan reports supporting more than 312,000 pregnancies in Texas since 2022. According to Superior HealthPlan, the Start Smart for Your Baby program serves new and expectant mothers statewide, averaging nearly 70,000 pregnancies supported each year through Medicaid-managed coverage.

How many breast pumps has Superior HealthPlan provided through Start Smart for Your Baby?

Superior HealthPlan has delivered more than 88,000 breast pumps to Texas mothers since 2022. According to Superior HealthPlan, these breast pumps are part of the Start Smart for Your Baby program’s support offerings for new and expectant mothers across its Medicaid membership.

How many prenatal and postpartum visits has Superior HealthPlan helped arrange since 2023?

Since 2023, Superior HealthPlan’s Start Smart for Your Baby program has helped connect members to more than 177,000 prenatal and postpartum visits. According to Superior HealthPlan, the program uses appointment reminders and dollar rewards to encourage members to attend these maternal healthcare visits.

What share of births does Medicaid cover in Texas and how is Superior HealthPlan involved?

Medicaid covers about 46% of births in Texas, higher than the 40% U.S. average. According to Superior HealthPlan, it is one of the largest Medicaid providers in Texas, supporting nearly 70,000 pregnancies annually through its Start Smart for Your Baby program.

How does Superior HealthPlan’s pregnancy support relate to Centene (CNC) operations?

Superior HealthPlan is a Centene company delivering Medicaid managed care in Texas, including Start Smart for Your Baby. According to Superior HealthPlan, this program supports more than 312,000 pregnancies since 2022, reflecting Centene’s role in large-scale maternal health services in the state.