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Atomic, a financial connectivity company, has secured a $10 million strategic investment from Capital One Ventures, Citi Ventures, and F.N.B. Corporation (NYSE:FNB). The company, which currently serves 8 of the top 10 financial institutions, specializes in payroll connectivity, payment switching, bill management, and authentication solutions.
The funding will support Atomic's expansion and innovation in driving account primacy and helping financial institutions deepen consumer relationships. The company's technology enables financial institutions to lower acquisition costs, increase lifetime value, and become primary financial hubs for their users.
F.N.B. Corporation plans to integrate Atomic's solutions with its eStore platform to offer direct deposit and recurring transaction switching capabilities to customers in 2025.
Atomic, un'azienda di connettività finanziaria, ha ottenuto un investimento strategico di 10 milioni di dollari da Capital One Ventures, Citi Ventures e F.N.B. Corporation (NYSE:FNB). L'azienda, che attualmente serve 8 delle prime 10 istituzioni finanziarie, è specializzata in connettività per pagamenti salariali, switching di pagamenti, gestione delle bollette e soluzioni di autenticazione.
I fondi supporteranno l'espansione e l'innovazione di Atomic nel promuovere la primazia del conto e nell'aiutare le istituzioni finanziarie a rafforzare le relazioni con i consumatori. La tecnologia dell'azienda consente alle istituzioni finanziarie di ridurre i costi di acquisizione, aumentare il valore a lungo termine e diventare centri finanziari primari per i propri utenti.
F.N.B. Corporation prevede di integrare le soluzioni di Atomic con la sua piattaforma eStore per offrire ai clienti, a partire dal 2025, la possibilità di depositi diretti e la gestione automatica delle transazioni ricorrenti.
Atomic, una empresa de conectividad financiera, ha asegurado una inversión estratégica de 10 millones de dólares de Capital One Ventures, Citi Ventures y F.N.B. Corporation (NYSE:FNB). La compañía, que actualmente atiende a 8 de las 10 principales instituciones financieras, se especializa en conectividad de nómina, conmutación de pagos, gestión de facturas y soluciones de autenticación.
Los fondos respaldarán la expansión e innovación de Atomic para impulsar la primacía de la cuenta y ayudar a las instituciones financieras a profundizar las relaciones con los consumidores. La tecnología de la compañía permite a las instituciones financieras reducir los costos de adquisición, aumentar el valor de vida del cliente y convertirse en centros financieros principales para sus usuarios.
F.N.B. Corporation planea integrar las soluciones de Atomic con su plataforma eStore para ofrecer a los clientes, a partir de 2025, capacidades de depósito directo y conmutación de transacciones recurrentes.
Atomic은 금융 연결성 회사로서 Capital One Ventures, Citi Ventures, 그리고 F.N.B. Corporation(NYSE:FNB)으로부터 1,000만 달러의 전략적 투자를 확보했습니다. 현재 상위 10개 금융 기관 중 8곳에 서비스를 제공하는 이 회사는 급여 연결, 결제 스위칭, 청구서 관리, 인증 솔루션을 전문으로 합니다.
이번 자금은 Atomic의 확장과 혁신을 지원하여 계좌 우선권을 강화하고 금융 기관이 소비자와의 관계를 더욱 깊게 만들도록 돕는 데 사용될 예정입니다. 회사의 기술은 금융 기관이 고객 획득 비용을 줄이고, 고객 생애 가치를 높이며, 사용자에게 주요 금융 허브가 될 수 있도록 합니다.
F.N.B. Corporation은 2025년부터 고객에게 직접 입금 및 반복 거래 스위칭 기능을 제공하기 위해 Atomic의 솔루션을 자사의 eStore 플랫폼과 통합할 계획입니다.
Atomic, une entreprise spécialisée dans la connectivité financière, a obtenu un investissement stratégique de 10 millions de dollars de Capital One Ventures, Citi Ventures et F.N.B. Corporation (NYSE:FNB). La société, qui dessert actuellement 8 des 10 principales institutions financières, se spécialise dans la connectivité des salaires, le routage des paiements, la gestion des factures et les solutions d'authentification.
Ce financement soutiendra l'expansion et l'innovation d'Atomic pour renforcer la primauté des comptes et aider les institutions financières à approfondir leurs relations avec les consommateurs. La technologie de l'entreprise permet aux institutions financières de réduire les coûts d'acquisition, d'augmenter la valeur à vie des clients et de devenir des centres financiers principaux pour leurs utilisateurs.
F.N.B. Corporation prévoit d'intégrer les solutions d'Atomic à sa plateforme eStore afin d'offrir à ses clients, dès 2025, des fonctionnalités de dépôt direct et de gestion des transactions récurrentes.
Atomic, ein Unternehmen für finanzielle Konnektivität, hat eine strategische Investition von 10 Millionen US-Dollar von Capital One Ventures, Citi Ventures und F.N.B. Corporation (NYSE:FNB) erhalten. Das Unternehmen, das derzeit 8 der Top 10 Finanzinstitute bedient, ist auf Gehaltsverbindungen, Zahlungsumschaltung, Rechnungsmanagement und Authentifizierungslösungen spezialisiert.
Die Finanzierung wird Atomics Expansion und Innovation unterstützen, um die Kontoprimanz zu fördern und Finanzinstituten zu helfen, die Beziehungen zu Verbrauchern zu vertiefen. Die Technologie des Unternehmens ermöglicht es Finanzinstituten, Akquisitionskosten zu senken, den Lebenszeitwert zu steigern und für ihre Nutzer zum primären Finanzzentrum zu werden.
F.N.B. Corporation plant, die Lösungen von Atomic in seine eStore-Plattform zu integrieren, um Kunden ab 2025 Direktüberweisungen und die Umschaltung wiederkehrender Transaktionen anzubieten.
- Secured $10 million strategic investment from major financial institutions
- Currently works with 8 of the top 10 financial institutions
- Partnership with F.N.B. Corporation for integration into eStore platform
- Technology helps financial institutions lower acquisition costs and increase customer lifetime value
- None.
Insights
Atomic's $10M strategic investment from major financial institutions validates its connectivity solutions and positions it for growth in account primacy services.
This $10 million strategic investment in Atomic from Capital One Ventures, Citi Ventures, and F.N.B. Corporation represents significant validation for the company's financial connectivity infrastructure. The investment's strategic nature is particularly noteworthy, as it comes from established financial players rather than traditional venture capital, indicating strong industry confidence in Atomic's solutions.
Atomic has established itself as a dominant player in the financial connectivity space, working with 8 of the top 10 financial institutions. The company's core products focus on critical areas that drive account primacy: payroll connectivity, payment switching, bill management, and authentication. These solutions help financial institutions become the primary financial relationship for consumers - a critical competitive advantage in banking.
For banks and fintechs, the battle for account primacy translates directly to financial performance. Primary financial relationships generate significantly higher lifetime value through increased deposits, transaction volume, and cross-selling opportunities. By enabling direct deposit switching and recurring transaction management, Atomic helps financial institutions capture more of these primary relationships while reducing customer acquisition costs.
F.N.B. Corporation's planned integration of Atomic's direct deposit and recurring transaction switching capabilities in 2025 demonstrates the practical application of this technology. The timing aligns with broader industry trends toward embedded finance and more seamless financial experiences for consumers.
This funding will likely accelerate Atomic's market penetration while enabling expansion into new product areas, potentially giving the company a more comprehensive offering to solidify its position in financial connectivity infrastructure.
Atomic currently works with 8 of the top 10 financial institutions and many of the leading fintech firms to deliver solutions around payroll connectivity, payment switching, bill management, and authentication. These products help Atomic's clients to innovate and compete in an evolving financial landscape and deliver secure and seamless experiences to consumers. Funding will support Atomic’s growth across these solution areas and expansion into new products.
Focused on driving account primacy, Atomic builds solutions that help financial institutions deepen consumer relationships. F.N.B. Corporation—along with other financial institutions—sought tools to drive account primacy through direct deposit growth, savings, and engagement, leading them to work with Atomic. By leveraging Atomic’s technology, financial institutions can lower acquisition costs, increase lifetime value, and become the primary financial hub for their users.
“We’re excited to have these industry leaders join us on our mission to champion upward financial mobility,” said Jordan Wright, Co-founder and CEO of Atomic. “Together, we’re building the infrastructure that will drive the next generation of financial products and unlock deposit growth, as well as improved experiences for our customers and the customers that work with them.”
Investors' Perspectives
“We invested in Atomic to support a stellar management team and an innovative service that facilitates financial connectivity for consumers,” said Nathan Krishamurthy, Managing Vice President, Capital One Ventures.
Capital One Ventures is a strategic investor, harnessing the potential of startups to accelerate innovation. It invests in pioneering companies that are transforming the future of data, technology, and financial services and relate to the business of Capital One.
“We’re excited to invest in Atomic, a company that is redefining financial connectivity and account primacy solutions,” said Jeff Flynn, Director at Citi Ventures. “We believe Atomic’s technology has the potential to create more seamless, secure, and accessible financial experiences.”
Citi Ventures targets early- to growth-stage companies that are driving transformative solutions in areas like fintech, enterprise SaaS, data analytics, and digital security. They prioritize startups like Atomic that can help catalyze innovation at Citi and across the financial services ecosystem.
“Through our omnichannel Clicks-to-Bricks strategy and eStore, FNB is driven to remain a banking industry leader in client engagement and innovation. We will continue to invest in and develop creative technology solutions that bring the full array of banking products and services to our digital platform and branch system,” said Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and its banking subsidiary, First National Bank. “Our investment in Atomic is another investment in the future of banking. By integrating their solutions with eStore, we can offer our customers more personalized, real-time financial services that meet their needs in today's fast-paced world.”
FNB, which has earned a reputation as a technology leader through its proprietary eStore® account selection and application platform, is working with Atomic to bring direct deposit and recurring transaction switching capabilities to its customers in 2025.
About Atomic
Atomic is the market leader in growing account primacy and enabling financial connectivity that drives action. They are trusted by over 195 financial institutions and fintech firms, including 13 of the industry's largest digital-first neobanks and 8 of the top 10 financial institutions. Atomic serves as the essential bridge between consumer data and financial solutions by allowing unparalleled access to payroll, HRIS systems, and merchants, facilitating a range of financial services including direct deposit switching, income and employment verification, payment method updating, and subscription management. For more information, visit https://atomic.financial.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250401988769/en/
Press Contact:
Atomic
Emily Flinders
VP of Markets
press@atomicfi.com
Source: Atomic
FAQ
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