A look at how CNH and Nature’s Net Wrap are rolling out a world-first natural solution to plastic pollution
Rhea-AI Summary
Positive
- Development of world's first compostable bale net wrap addresses $1B market opportunity
- Product targets reduction of 2.5 million tons of annual agricultural plastic waste
- Distribution through established Case IH and New Holland dealer networks provides strong market access
- Product has passed extensive testing and exceeds global certification requirements
Negative
- None.
Insights
CNH partners with Nature's Net Wrap to introduce revolutionary compostable agricultural wrapping, targeting a $1B market while solving major farm waste issues.
CNH Industrial's partnership with Nature's Net Wrap represents a strategic move into the $1 billion agricultural wrap market while addressing a significant environmental challenge. The innovation targets the approximately 2.5 million tons of plastic waste generated annually from conventional net wrap and twine, which constitutes roughly half of all agricultural plastic waste.
The compostable bale net wrap developed by Nature's Net Wrap (founded by Larry and Austin Ruud) is a technical breakthrough using a blend of biopolymers and natural fibers. The product has already cleared a critical commercialization hurdle by exceeding global certification requirements, and the patent-pending status indicates defensible intellectual property.
For CNH, this initiative aligns perfectly with their stated corporate purpose of "Breaking New Ground" centered on innovation and sustainability. By distributing this product through their extensive Case IH and New Holland dealer networks across North America, CNH gains several advantages:
- Entry into a sizeable consumables market with recurring revenue potential
- Enhanced ESG credentials appealing to environmentally-conscious stakeholders
- Strengthened relationship with their agricultural customer base by addressing a pain point (waste disposal)
- Potential regulatory advantage as agricultural plastic waste faces increasing scrutiny
The validation from Lakeland College researchers adds scientific credibility to the product claims. CNH's strategic deployment of this announcement on World Environment Day maximizes visibility and reinforces their environmental commitment. This partnership exemplifies how CNH is leveraging its CNH Ventures arm to access innovative technologies that complement their core equipment business while pursuing sustainability objectives.
AI-generated analysis. How Rhea-AI works. Not financial advice.
A look at how CNH and Nature’s Net Wrap are rolling out a world-first natural solution to plastic pollution
Basildon, June 5, 2025
The latest installment in our ‘A Sustainable Year’ series spotlights the science behind Canadian bale storage innovator Nature’s Net Wrap, a CNH Ventures partner.
We speak with the innovators driving it forward, Larry and Austin Ruud, ranchers in Western Canada. And we highlight the real-world impact of rolling out their compostable bale net wrap across our Case IH and New Holland brand dealer networks in North America. The article also features customer feedback and insights from researchers at Lakeland College in Canada, who bring their scientific perspective to the discussion.
Plastic net wrap and twine account for approximately 2.5 million tons of waste per year – at least half of all plastic waste in agriculture – and the market is worth around
Nature’s Net Wrap has developed the world’s first compostable bale net wrap, which is made from a blend of biopolymers and natural fibers that have been tested extensively. It exceeds all global certification requirements and is currently patent pending.
CNH presents this story on World Environment Day 2025 which calls for collective action to tackle plastic pollution.
Read the full story at: publications.cnhindustrial.com/a-sustainable-year-2024-2025/natures-net-wrap
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
Media contacts:
| Rebecca Fabian | Alex Ellis |
| North America | United Kingdom |
| Tel. +1 312 515 2249 | Tel. +44 (0)758 106 1696 |
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