CNH’s latest AI sprayer precision tech goes beyond the boom

Rhea-AI Summary

CNH Industrial has introduced an innovative AI-powered sprayer technology across its Case IH, New Holland, and Miller brands. The system combines real-time crop analysis with automated spraying capabilities, utilizing machine learning and camera sensing to detect weeds on soil (green on brown detection). This smart technology enables precise application of water, herbicides, and fertilizers, leading to resource conservation and reduced chemical usage. The technology has been implemented on a 40,000-acre American farm, demonstrating practical benefits in real-world agricultural operations. This development is part of CNH's 'A Sustainable Year' series, highlighting the company's commitment to innovation, sustainability, and productivity in agricultural technology.

Positive

• Integration of AI and machine learning technology enhances precision farming capabilities
• Smart sprayer technology reduces chemical usage and resource consumption, lowering input costs
• Technology implemented successfully on large-scale farming operations (40,000 acres)
• Built-in feature available across multiple brand portfolios (Case IH, New Holland, Miller)

Negative

• None.

Insights

Agricultural Technology Specialist

CNH's new AI sprayer tech offers significant efficiency gains and input cost reduction by targeting only necessary areas, strengthening their competitive position.

CNH has implemented a significant technological advancement across its sprayer portfolio that combines machine learning and camera sensing to detect weeds on soil in real-time, enabling targeted application of inputs like herbicides and fertilizers. This precision agriculture solution is now built into Case IH, New Holland, and Miller brand sprayers.

The technology represents a substantial advancement in input optimization - a critical concern for large-scale farming operations where chemical costs represent a major expense. By only applying chemicals where needed (green on brown detection), the system can dramatically reduce herbicide usage while maintaining effectiveness. For the 40,000-acre farming operation referenced, even a modest 10-15% reduction in chemical application would translate to significant cost savings.

From a competitive standpoint, this standardization of AI-powered spray technology positions CNH more favorably against competitors like Deere & Company and AGCO, who have been aggressively developing similar precision agriculture solutions. The integration across multiple CNH brands demonstrates a unified technology strategy leveraging their Raven acquisition (mentioned as "a leader in digital agriculture").

This development aligns with the broader agricultural industry's move toward sustainable intensification - producing more food while reducing environmental impact. By reducing chemical usage, farmers can address both economic pressures (rising input costs) and regulatory/consumer concerns about agricultural chemical use, potentially opening premium market opportunities.

CNH’s latest AI sprayer precision tech goes beyond the boom

Basildon, June 12, 2025

Machine learning and camera sensing technology are proving how powerfully AI supports agriculture by boosting efficiency, reducing input costs, and helping farmers grow more sustainably. An innovation from CNH uniting real time crop analysis and automated spraying now comes built-in for its Case IH, New Holland and Miller brands’ sprayer portfolio.

This smart sprayer precision tech detects green on brown (weeds on soil) and then delivers the precise application of inputs such as water, herbicides and fertilizers – saving on resources and cutting down chemical use, resulting in more productive acres.

The latest installment in our ‘A Sustainable Year’ series delves into the technology behind this breakthrough and talks to an American farming family tending to 40,000 acres about the benefits they’re already seeing on the ground.

Read the full story at: publications.cnhindustrial.com/a-sustainable-year-2024-2025/senseapply-technology

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.   

For more information and the latest financial and sustainability reports visit: cnh.com 

For news from CNH and its Brands visit: media.cnh.com 

Media contacts:

Rebecca Fabian	Alex Ellis
North America	United Kingdom
Tel. +1 312 515 2249	Tel. +44 (0)758 106 1696

mediarelations@cnh.com

Attachments

• 20250612_PR_ASY_SenseApply Technology
• SenseApply technology
• SenseApply technology
• SenseApply Technology
• SenseApply technology

FAQ

What is CNH's new AI sprayer technology and how does it work?

CNH's new AI sprayer technology uses machine learning and camera sensing to detect weeds on soil (green on brown detection) and automatically applies precise amounts of water, herbicides, and fertilizers, improving efficiency and reducing chemical usage.

Which CNH brands will feature the new AI sprayer technology?

The AI sprayer technology comes built-in for CNH's Case IH, New Holland, and Miller brands' sprayer portfolio.

What are the main benefits of CNH's new AI sprayer system?

The main benefits include improved farming efficiency, reduced input costs through precise application of resources, decreased chemical usage, and more sustainable agricultural practices.

How has CNH's AI sprayer technology performed in real-world applications?

The technology has been successfully implemented on a 40,000-acre American farming operation, demonstrating practical benefits in large-scale agricultural applications.

What is the significance of this technology for CNHI stock?

This technology represents CNH's commitment to innovation and sustainability, potentially strengthening its market position in precision agriculture and smart farming solutions.