Case IH Attend Expo Prado in Uruguay

Rhea-AI Summary

Case IH, a brand of CNH, participated in the 119th Expo Rural Prado in Montevideo, Uruguay. This international livestock and agro-industrial exhibition, organized by the Rural Association of Uruguay (ARU), provided a platform for Case IH to showcase its products to key players in the agro-industrial and livestock sectors. The event focused on technological advancements and sustainability efforts in farming.

Case IH highlighted its Farmall tractor line at the expo. Fermín Lafitte, director of Pertilco S.A., emphasized the importance of the event for interacting with customers, while Rodrigo Lanciotti, Marketing Manager, stressed the value of understanding customer needs and exhibiting Case IH's premium products.

The expo featured conferences, technical talks, training sessions, and livestock activities, showcasing the latest developments in technology, machinery, agro-inputs, and services.

Positive

• Case IH showcased products to important agro-industrial and livestock sector companies in Uruguay
• Participation in Expo Rural Prado provided opportunity to interact with customers and understand their needs
• Event focused on technological advancements and sustainability efforts in farming

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / October 3, 2024 / CNH

Case IH, a brand of CNH, showcased its products to some of the most important companies in the agro-industrial and livestock sector in Uruguay.

The brand attended the 119th Expo Rural Prado, the International Livestock Exhibition and Agro-industrial and Commercial Exhibition organized by the Rural Association of Uruguay (ARU) in Montevideo. The event was a great chance to discuss developments in technology and efforts to increase sustainability in farming.

Case IH highlighted the Farmall tractor line.

"Expo Prado is the most important genetics fair in the country, where the vast majority of livestock customers attend given the characteristics of the region. But it is also a very traditional social-business event that gives us the opportunity to continue interacting with our customers," said Fermín Lafitte, director of Pertilco S.A.

"It is essential to share with customers and producers a fair of these characteristics to listen to them and learn about their needs, in addition to exhibiting our products and offering the power and performance with the distinctive premium design of Case IH," said Rodrigo Lanciotti, Marketing Manager.

The 119th edition of the expo stood out for highly productive days, including conferences, technical talks, training, livestock activities, in addition to showing the latest developments and advances in technology, machinery, agro-inputs and services.

Expo Prado 2024

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Contact Info:
Spokesperson: CNH
Website: https://www.3blmedia.com/profiles/cnh
Email: info@3blmedia.com

SOURCE: CNH

View the original press release on accesswire.com

FAQ

What event did Case IH attend in Uruguay?

Case IH attended the 119th Expo Rural Prado, an International Livestock Exhibition and Agro-industrial and Commercial Exhibition, in Montevideo, Uruguay.

Which product line did Case IH highlight at Expo Prado 2024?

Case IH highlighted the Farmall tractor line at Expo Prado 2024 in Uruguay.

What was the significance of Expo Prado for Case IH (CNHI)?

Expo Prado was significant for Case IH (CNHI) as it provided an opportunity to showcase products, interact with customers, discuss technological developments, and focus on sustainability efforts in farming.

What activities were featured at the 119th Expo Rural Prado attended by Case IH?

The 119th Expo Rural Prado featured conferences, technical talks, training sessions, livestock activities, and showcased the latest developments in technology, machinery, agro-inputs, and services.