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Case Launches Project LEAD To Promote Rural Entrepreneurship in India

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NORTHAMPTON, MA / ACCESSWIRE / March 14, 2023 / CASE Construction Equipment, a brand of CNH Industrial, has launched a new CSR initiative, LEAD (Livelihood & Entrepreneurship Awareness Development), to encourage entrepreneurship among rural youth in India. The project highlights alternative avenues for income generation in the agriculture and infrastructure sectors through awareness and training programs. In the first year, the brand is aiming to impact over 30,000 young aspirants across more than 3000 villages.

The LEAD project will go door-to-door to raise awareness amongst young people about entrepreneurial ventures in local regions across India, under agriculture, rural industries (poultry, dairy, bee farming, and fisheries) and rural infrastructure (road construction initiatives and irrigation). The initiative focuses on interacting with the youth there to stem mass migration to urban areas in search of jobs and also encourage reverse migration.

Speaking about the project, Mr. Sunil Puri, Managing Director, CASE, India and SAARC, said, "As a socially responsible brand, we are delighted to introduce one more CSR initiative to promote entrepreneurship amongst the youth. We firmly believe that rural entrepreneurship is a crucial driver of inclusive economic growth in India. Through Project LEAD, we aim to provide the necessary tools and resources to local communities to contribute towards the country's economic progress. The program will also help aspirational young people from rural India to become self-reliant."

Against the backdrop of challenges such as unemployment and economic disparity in rural areas, CASE has committed to supporting the development of rural entrepreneurship in India. The brand is working alongside local stakeholders to help find innovative solutions to the unique problems faced by the communities.

CNH Industrial, Tuesday, March 14, 2023, Press release picture

CASE launches Project LEAD to promote rural entrepreneurship in India

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SOURCE: CNH Industrial



View source version on accesswire.com:
https://www.accesswire.com/743766/Case-Launches-Project-LEAD-To-Promote-Rural-Entrepreneurship-in-India

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cnh industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. each of the individual brands belonging to the group is a major international force in its specific industrial sector: case ih, new holland agriculture and steyr for tractors and agricultural machinery; case and new holland construction for earth moving equipment; iveco for commercial vehicles; iveco bus and helieuz bus for buses and coaches; iveco astra for quarry and construction vehicles; magirus for firefighting vehicles; iveco defence vehicles for defence and civil protection; and fpt industrial for engines and transmissions. more information can be found on the corporate website: www.cnhindustrial.com for more information about careers at cnh industrial, please visit cnh industrial section on linkedin or careers section on the www.cnhindustrial.com website.