How CNH’s precision technology is helping farmers tackle water scarcity

Rhea-AI Summary

CNH Industrial (NYSE: CNH) is leading initiatives to combat water scarcity through precision agriculture technology. The company has partnered with xFarm, an Italian agri-tech firm, for a pilot project in Uzbekistan as part of the 'Drops of the Future' initiative.

The project, launched in September 2024 with the Tashkent Youth Workshop, represents the first collaboration between the Organization for Security and Co-operation in Europe (OSCE) and private companies focusing on water, agri-food production, and energy efficiency. Through its brands Case IH and New Holland, CNH is implementing precision technology and machine data to help farmers optimize water usage while increasing productivity.

This initiative demonstrates CNH's commitment to innovation, sustainability, and productivity, aligning with their purpose of Breaking New Ground. The company leverages its global presence of 35,000+ employees and extensive brand portfolio to deliver agricultural and construction solutions enhanced by digital technologies.

Positive

• Strategic expansion into precision agriculture technology market
• Partnership with OSCE demonstrates leadership in sustainable agriculture
• Development of new revenue streams through water management solutions

Negative

• Project still in pilot phase with unproven commercial results
• geographical scope of implementation (Uzbekistan and Turkmenistan only)

How CNH’s precision technology is helping farmers tackle water scarcity

Basildon, March 24, 2025

Following World Water Day on March 22, CNH brands - Case IH and New Holland - continue to lead the way in breaking new ground in precision agriculture.

As part of the Drops of the Future initiative, CNH has teamed up with Italy-based agri tech company, xFarm, to develop a pilot project in Uzbekistan to show how precision technology and data from our machines can help farmers increase productivity and save water.

The Drops of the Future initiative is tackling water scarcity in Uzbekistan and Turkmenistan by empowering young professionals through innovation and collaboration. It has been set up by The Organization for Security and Co-operation in Europe (OSCE), which focuses on addressing a wide range of security-related concerns that include economic, environmental and human aspects. It is the first time OSCE has worked with private companies on the topic of water, agri-food production and energy to increase environmental efforts around water use, while improving production efficiency.

It started in September 2024 with the Tashkent Youth Workshop in Uzbekistan, which featured experts, policymakers, and industry leaders – including CNH. This ongoing project is delivering real impact.

To find out more about the Drops of the Future Initiative and the xFarm pilot project in Uzbekistan, visit: bit.ly/BreakingNewGround_en

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.   

For more information and the latest financial and sustainability reports visit: cnh.com 

For news from CNH and its Brands visit: media.cnh.com 

Media contacts:

Alex Ellis United Kingdom

Tel. +44 (0)758 106 1696

mediarelations@cnh.com

Attachments

• 20250324_PR_Drops_of_the_Future
• Drops of the Future event in Vienna
• Case IH Magnum in Tashkent_Uzbekistan
• Tashkent Pilot Project
• Drops of the Future Uzbekistan

FAQ

What is CNH's Drops of the Future initiative in Uzbekistan?

It's a collaborative project between CNH and xFarm that uses precision agriculture technology to help farmers save water and increase productivity in Uzbekistan, launched in September 2024.

How is CNHI addressing water scarcity through technology?

CNH is implementing precision agriculture technology and machine data through its Case IH and New Holland brands to optimize water usage and improve farming efficiency.

What partnership did CNHI form for the Uzbekistan water conservation project?

CNH partnered with Italian agri-tech company xFarm and the Organization for Security and Co-operation in Europe (OSCE) for the water conservation initiative.

When did CNHI launch the Tashkent Youth Workshop?

The Tashkent Youth Workshop was launched in September 2024, bringing together experts, policymakers, and industry leaders to address water scarcity.