New Holland Is Winner of the 2024 ABX Award

Rhea-AI Summary

New Holland, a CNH brand, has won the 2024 ABX (Automotive Business) Award in the "Collaborative Innovation" category for its Accessible TL5, the world's first accessible tractor. The award recognizes projects with high potential for positive impact and innovative proposals that deliver new value to the automotive industry, mobility, and society.

Eduardo Kerbauy, vice president of New Holland for Latin America, expressed pride in receiving the award, highlighting the tractor's role in enabling people with reduced mobility in the lower limbs to perform agricultural activities independently. The development of the Accessible TL5 involved input from a New Holland customer who uses a wheelchair, addressing a real need among farmers.

This achievement underscores New Holland's commitment to improving customer experience and promoting inclusion in the agricultural sector.

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NORTHAMPTON, MA / ACCESSWIRE / October 22, 2024 / New Holland, a brand of CNH, was the big winner of the ABX (Automotive Business) Award 2024 in the "Collaborative Innovation" category with the Accessible TL5, the world's first accessible tractor.

The award highlighted projects with high potential for positive impact, with an innovative proposal and capable of delivering new value to the automotive industry, mobility and society.

"It is with great honor and pride that we receive this award. People with reduced mobility in the lower limbs, including those who live and work in the countryside, want to have autonomy to be able to carry out their activities on their own. And the Accessible TL5 meets the main premise of inclusion, which is to enable people to exercise their numerous skills and abilities, eliminating barriers that today make it impossible for many farmers to access the operating station of a machine", says Eduardo Kerbauy, vice president of New Holland for Latin America.

As a brand that cares about improving the customer experience, this accessible tractor arose from the real need of many farmers. The development of the Accessible TL5 even had the participation of a New Holland customer, who is a wheelchair user.

Read more here at: New Holland is winner of the 2024 ABX Award (cnh.com)

The brand was awarded in the "Collaborative Innovation" category with the Affordable TL5, the world's first affordable agricultural tractor produced by an automaker

View additional multimedia and more ESG storytelling from CNH on 3blmedia.com.

Contact Info:
Spokesperson: CNH
Website: https://www.3blmedia.com/profiles/cnh
Email: info@3blmedia.com

SOURCE: CNH

View the original press release on accesswire.com

FAQ

What award did New Holland win in 2024?

New Holland won the 2024 ABX (Automotive Business) Award in the "Collaborative Innovation" category for its Accessible TL5 tractor.

What is unique about the New Holland Accessible TL5 tractor?

The Accessible TL5 is the world's first accessible tractor, designed to enable people with reduced mobility in the lower limbs to operate agricultural machinery independently.

How did New Holland (CNHI) develop the Accessible TL5 tractor?

New Holland developed the Accessible TL5 tractor based on real farmer needs, with input from a wheelchair-using customer, to address accessibility issues in agricultural machinery.

What impact does the Accessible TL5 have on the agricultural industry?

The Accessible TL5 promotes inclusion in agriculture by eliminating barriers for farmers with reduced mobility, allowing them to exercise their skills and abilities in operating tractors.