New Holland Strengthens Support to Farmers With Model Farm in Thailand

Rhea-AI Summary

New Holland, a CNH brand, unveiled its Model Farm project at Nakhon Sawan College of Agriculture and Technology (NSCAT) in Thailand. The 45-hectare facility, set to be fully developed in 2025, will showcase advanced New Holland machinery and precision technology. The Model Farm will serve as a training facility for college students, a demonstration hub for customers, and a learning center for the agricultural community. During the event, New Holland donated tractors and equipment to NSCAT, which will benefit over 100 students. The company has committed to establishing a technical training center and developing curriculum standards in partnership with the college.

Positive

• Investment in new 45-hectare Model Farm facility expanding market presence in Thailand
• Strategic partnership with educational institution strengthening customer base development
• Equipment donation enhancing brand visibility and market penetration

Negative

• None.

Insights

Market Research Analyst

This news about New Holland's Model Farm in Thailand represents a strategic but not immediately impactful business development. While it demonstrates CNH's commitment to the Southeast Asian market and agricultural education, the 45-hectare facility won't be fully operational until 2025. The investment in training facilities and equipment donations, including two tractor models, is relatively small compared to CNH's market capitalization of $14.4 billion.

The long-term strategy to strengthen brand presence and customer relationships in Thailand's agricultural sector is sound, but the financial impact will be gradual. This type of educational partnership and demonstration facility typically generates returns through increased market share and customer loyalty over several years, rather than immediate revenue gains. The focus on practical training and technology demonstration aligns with industry trends but isn't a major market-moving development.

NORTHAMPTON, MA / ACCESSWIRE / November 27, 2024 / New Holland, a brand of CNH, recently welcomed partners from the academic and farming communities, as well as select agricultural media, at its Model Farm at Nakhon Sawan College of Agriculture and Technology (NSCAT) to showcase its strong commitment to empowering farmers in Thailand.

Expected to be fully developed in 2025, the 45-hectare Model Farm will feature advanced New Holland machinery and precision technology. It will serve as a practical training facility for the college students, a testing and demonstration hub for New Holland customers, as well as a learning centre for the agriculture community.

Mark Brinn, Managing Director for Southeast Asia and Japan at CNH, said, "In partnership with NSCAT, we're building a farm where anyone can experience great iron and great technology in action. This investment exemplifies our unwavering support to today's and tomorrow's farmers."

New Holland has been supporting generations of farmers for over 125 years with advanced technologies, tailored solutions, and services designed to enhance productivity and sustainability in agriculture.

"We listen closely to what our farmer communities need and expect. With the Model Farm, we can showcase our latest machinery and precision technologies in a real-world setting, helping us better understand their needs and tailor solutions to meet their requirements," Mr. Brinn added.

During the visit, guests witnessed the donation of a New Holland TT2.50 tractor with a rotavator, a TT4.65 tractor, along with shirts and safety boots to NSCAT. This equipment will provide hands-on training for over 100 students, giving them a safe and practical experience.

In partnership with NSCAT, New Holland has committed to establishing a technical training center on campus and providing practical demonstrations and instructional materials for the students. New Holland is also collaborating with the College to develop curriculum standards, offer both short vocational courses and comprehensive training programs, and provide resources that support various crop cultivation projects.

View additional multimedia and more ESG storytelling from CNH on 3blmedia.com.

Contact Info:
Spokesperson: CNH
Website: https://www.3blmedia.com/profiles/cnh
Email: info@3blmedia.com

SOURCE: CNH

View the original press release on accesswire.com

FAQ

When will New Holland's Model Farm in Thailand be fully developed?

New Holland's Model Farm at NSCAT in Thailand is expected to be fully developed in 2025.

What equipment did New Holland (CNHI) donate to NSCAT?

New Holland donated a TT2.50 tractor with a rotavator, a TT4.65 tractor, along with shirts and safety boots to NSCAT.

How many students will benefit from New Holland's equipment donation at NSCAT?

Over 100 students will receive hands-on training with the donated equipment at NSCAT.

What is the size of New Holland's Model Farm at NSCAT in Thailand?

The Model Farm at NSCAT is 45 hectares in size.