Cineverse Launches Matchpoint® Creative Labs, Leveraging Generative AI to Enable Creative Services for FAST and Ad-Supported Streaming Services

Rhea-AI Summary

Cineverse (Nasdaq: CNVS) launched Matchpoint Creative Labs on February 9, 2026, an in-house creative agency delivering motion-first video ads, on-air promotions, and channel branding for CTV, FAST channels, and streaming services.

MCL combines human-led creative with genAI workflows and aims to generate more than $4.5 million in high-margin revenue in its first year while supporting Cineverse-owned networks and external partners.

Positive

• Revenue target of >$4.5 million in first year
• GenAI-enabled workflows for faster, scalable motion creative
• Available to external partners and existing Matchpoint SaaS clients
• Integrated deployment across Cineverse networks (SCREAMBOX, RetroCrush, Dove Channel)

Negative

• None.

Key Figures

MCL year-one target: $4.5 million High-margin revenue goal: $4.5 million CTV ad spend 2028: $46 billion +3 more

6 metrics

MCL year-one target $4.5 million Company aim for Matchpoint Creative Labs first-year revenue

High-margin revenue goal $4.5 million Expected high-margin revenue from MCL in first year

CTV ad spend 2028 $46 billion Forecast for CTV ad spend to top linear TV by 2028

Marketers upping OTT/CTV 2025 66% Share of marketers planning to increase OTT/CTV spend in 2025

Marketers upping OTT/CTV 2024 44% Share of marketers planning to increase OTT/CTV spend in 2024

genAI maturation window 18 months Period cited for rapid genAI technology maturation

Market Reality Check

Price: $1.99 Vol: Volume 127,701 is about 1...

normal vol

$1.99 Last Close

Volume Volume 127,701 is about 17% above 20-day average 109,606, showing elevated interest pre‑announcement. normal

Technical Shares at $1.99 are trading below the 200-day MA of $3.53 and remain 73.07% under the 52-week high.

Peers on Argus

CNVS gained 7.65% while key peers were mixed: LVO up 24.21%, CIDM and AESE flat,...

CNVS gained 7.65% while key peers were mixed: LVO up 24.21%, CIDM and AESE flat, RDI and MPU down. With no peers in momentum and mixed directions, today’s move screens as stock‑specific.

Previous AI Reports

5 past events · Latest: Sep 12 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Sep 12	AI product integration	Positive	-1.2%	Expanded cineSearch via Fabric Data’s Origin to 500+ streaming services.
Aug 20	AI ad partnership	Positive	+1.7%	ElementalTV AI audience intelligence integrated to enhance FAST ad monetization.
Jun 10	AI product launch	Positive	+0.8%	Commercial launch of cineSearch for Business AI search and discovery tool.
May 19	AI strategy expansion	Positive	+0.3%	Creation of Technology Group to scale Matchpoint and AI solutions.
Dec 18	AI rights product	Positive	-4.3%	Launch of Matchpoint Reel Visuals AI rights management for training datasets.

Pattern Detected

AI-tagged news has produced modest, mixed reactions, with an average move of -0.54% and both positive and negative single-day responses.

Recent Company History

Over the past year, Cineverse has steadily expanded its AI strategy. Key steps included forming the Technology Group, launching AI products like cineSearch for Business, integrating Fabric Data’s Origin platform, partnering with ElementalTV for AI-driven audience intelligence, and unveiling Matchpoint Reel Visuals AI. These initiatives focused on monetizing technology and data. The new Matchpoint Creative Labs unit continues this trajectory by adding AI-enabled creative services, deepening Cineverse’s participation in the FAST and connected TV value chain.

Historical Comparison

AI

-0.5 %

Average Historical Move

Historical Analysis

In the past year, CNVS released 5 AI-focused updates averaging a -0.54% move. Today’s AI-driven creative labs launch fits the pattern of steady, tech-centric expansion rather than one-off events.

Typical Pattern

AI efforts progressed from cineSearch launches and data integrations to monetizing AI rights and now AI-enabled creative services through Matchpoint Creative Labs.

Market Pulse Summary

This announcement extends Cineverse’s AI strategy by launching Matchpoint Creative Labs, an in-house...

Analysis

This announcement extends Cineverse’s AI strategy by launching Matchpoint Creative Labs, an in-house genAI-enabled creative services unit targeting more than $4.5 million in first-year, high-margin revenue. It leverages earlier AI infrastructure work around Matchpoint and cineSearch to address FAST and CTV advertisers’ creative gaps. In context of prior AI product and partnership launches, key metrics to watch include realized revenue from external clients, adoption among existing Matchpoint SaaS users, and how quickly these services are scaled across Cineverse’s own channels.

Key Terms

OTT, genAI, SaaS

3 terms

OTT technical

"Nielsen reports that 66% of marketers planned to increase their OTT/CTV spend"

OTT stands for “over-the-top” and describes video, audio or other media services delivered directly to users over the internet, bypassing traditional cable or broadcast systems. Investors watch OTT metrics—subscriber counts, viewing time, and churn—because they drive recurring revenue, advertising potential and customer loyalty much like a consumer choosing to subscribe to a gym instead of buying one-off classes. Changes in OTT performance can signal growth opportunities or rising costs for content and marketing, affecting company value.

genAI technical

"As genAI technology has rapidly matured over the past 18 months, we have focused"

Generative AI (genai) is a type of artificial intelligence designed to create new content, such as text, images, or music, that resembles human-produced work. It matters to investors because it has the potential to transform industries by automating tasks, enhancing creativity, and enabling new products and services, which can influence company performance and market opportunities.

SaaS technical

"SaaS clients who already license the Matchpoint platform can now take advantage"

SaaS, or Software as a Service, is a way of delivering computer programs over the internet, allowing users to access and use them through a web browser without needing to install or maintain the software themselves. For investors, it highlights a business model where companies generate recurring revenue by providing ongoing access to their software, often leading to predictable income and growth potential.

AI-generated analysis. Not financial advice.

New In-House Agency Specializes in Developing Motion-First Creative for Advertising,
On-Air Promotions, and Channel Branding

Company Aims for Unit to Generate More than $4.5 Million in Revenue Within First Year

LOS ANGELES, Feb. 9, 2026 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), an innovative and independent entertainment technology company and studio, today announced the launch of Matchpoint^® Creative Labs (MCL). Cineverse's new in-house agency, MCL was established to support the growing creative demands of connected TV (CTV), free ad-supported streaming television (FAST) channels, and streaming services.

MCL is focused on producing premium video advertising for CTV, as brands continue to shift budgets away from static display and toward streaming environments. According to recent research from MNTN, CTV ad spend is forecast to top linear TV for the first time by 2028, reaching nearly $46 billion. Nielsen reports that 66% of marketers planned to increase their OTT/CTV spend in 2025 compared to 44% in 2024.

The unit was created to address a persistent shortcoming in the FAST and overall ad-supported streaming ecosystem, where many channel and streaming operators lack the internal creative resources historically available within On-Air Promotions departments at legacy broadcast/cable networks.

Operating within the Cineverse Technology Group, MCL is designed to help advertisers and channel operators create video ads that feel native to CTV—combining creative direction, design, and production with modern, technology-enabled workflows that allow campaigns to scale cost-effectively. MCL also creates motion-first creative across a wide range of use cases, including on-air promotional spots, channel IDs, branding packages, and visual assets for special channel stunts.

These services are being deployed across Cineverse's owned and/or operated streaming properties, and are now available to external and 3rd-party partners, including brands and streaming services.

MCL is expected to generate more than $4.5 million in high-margin revenue in its first year, driven by strong demand from new and existing customers of Matchpoint's growing list of service offerings. SaaS clients who already license the Matchpoint platform can now take advantage of these premium creative capabilities without investing in building internal creative teams, while those with existing teams can now leverage this offering to supplement their internal capabilities. The MCL team is currently engaged with clients on piloting these advanced genAI capabilities.

"As FAST and streaming services continue to scale, the need for high-quality on-air creative has become critical, but the traditional broadcast model simply doesn't exist for many of these operators," said Tony Huidor, President of Technology & Chief Product Officer of Cineverse. "The advent of Connected TV has changed how audiences watch television, but on-air creative hasn't kept pace. As genAI technology has rapidly matured over the past 18 months, we have focused on developing in-house expertise, with continual support from our LLM partner, that can provide a scalable solution that solves this problem. As a result, Matchpoint Creative Labs was established to bring broadcast-grade creative services to modern streaming services on a far more cost-effective basis."

The Creative Labs unit blends traditional creative development, storyboard design, and human-led scriptwriting with genAI-enabled workflows that allow motion-based creative to be developed, versioned, and deployed quickly across ad campaigns and streaming channels.

While MCL is brought to market and incorporated into the Matchpoint SaaS and Cineverse 360 Ad Solutions sales process, it will initially be utilized across Cineverse's streaming networks, including SCREAMBOX (horror), RetroCrush (classic anime) and Dove Channel (women's entertainment) – supporting ongoing channel branding, programming promotion, and audience engagement initiatives.

"With the launch of Matchpoint Creative Labs, Cineverse extends its capabilities beyond entertainment technology and into the creative services ecosystem—positioning the company to participate more deeply in both the operational and creative segments of the Connected TV, On Demand and FAST economy," added Michele Edelman, Cineverse EVP Technology & General Manager of Matchpoint.

About Cineverse 360 Ad Solutions

Cineverse's advertising offerings unlock the world's most dedicated fandoms wherever they are, offering direct contextual advertising and a premium programmatic advertising network and ad-tech platform, C360. Cineverse's custom marketing integrations offer scalable opportunities to reach enthusiastic audiences across multiple touchpoints. These include audio opportunities via the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's lineup of more than two dozen free, ad-supported streaming television (FAST) channels. Matchpoint^® Creative Labs, the company's in-house agency, blends creative direction, design, and production with technology-enabled workflows that allow creative to be developed, versioned, and deployed quickly across channels and campaigns.

About Cineverse Technology Group

Cineverse develops proprietary technology that powers the future of entertainment, leveraging the Company's position as a pioneer in the video streaming industry along with the industry-leading strength of its development team in India. This team has dedicated years building and refining technology solutions that have pioneered streaming content management and distribution while leaning into advances in AI to set the company apart from the competition. This includes the award-winning media supply chain platform Matchpoint^®; the AI-powered search and discovery tool for film and television, CINESEARCH, which makes deciding what to watch as entertaining as the entertainment itself; cineCore, a dataset of more than two million titles, including extensive proprietary AI-generated film and TV metadata; and the C360 programmatic audience network and ad-tech platform that provides brands the opportunity to target and reach key fandoms wherever they are.

About Cineverse

Cineverse (Nasdaq: CNVS) is an entertainment technology company and studio. Fiercely innovative and independent, Cineverse develops and invests in technology and content that drives the future of the industry. Core to its business is Matchpoint^® – a growing tech ecosystem powered by AI and designed to prepare, distribute, monetize, and continuously improve content across any platform. Matchpoint helps studios large and small operate at scale and improve performance and efficiency in an increasingly fragmented distribution environment. Additionally, Cineverse distributes more than 71,000 premium films, series, and podcasts, across theatrical, home entertainment, and streaming; operates dozens of digital properties that super serve passionate fandoms around the world; and works with leading brands to connect them with audiences they value. From award-winning technology to the highest-grossing unrated film in U.S. history, Cineverse has created a playbook that marries tech and content to redefine the next era of entertainment. For more information, visit home.cineverse.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, adjusted EBITDA, revenue mix, platform expansion, and long-term strategy. These statements are subject to risks and uncertainties that could cause actual results to differ materially. Factors that may affect results are described in Cineverse's filings with the Securities and Exchange Commission. Cineverse undertakes no obligation to update forward-looking statements.

Media Contact:

The Lippin Group for Cineverse
cineverse@lippingroup.com

Investor Contact:

Julie Milstead
investorrelations@cineverse.com

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SOURCE Cineverse Corp.

FAQ

What did Cineverse (CNVS) announce about Matchpoint Creative Labs on February 9, 2026?

Cineverse announced the launch of Matchpoint Creative Labs, an in-house creative agency for CTV and FAST advertising. According to Cineverse, MCL combines human-led creative with genAI workflows to produce motion-first ads and channel branding for internal and external partners.

How much revenue does Matchpoint Creative Labs expect to generate in its first year for CNVS?

Matchpoint Creative Labs is expected to generate more than $4.5 million in high-margin revenue in its first year. According to Cineverse, this projection is driven by demand from existing Matchpoint clients and new external customers.

Which Cineverse streaming channels will initially use Matchpoint Creative Labs services?

MCL will initially support Cineverse-owned streaming networks including SCREAMBOX, RetroCrush, and Dove Channel. According to Cineverse, these deployments will cover channel branding, programming promotion, and audience engagement initiatives.

How does Matchpoint Creative Labs use generative AI in its creative process for CNVS?

MCL blends traditional storyboard design and human scriptwriting with genAI-enabled workflows to develop and version motion-based creative quickly. According to Cineverse, the approach enables scalable, cost-effective production across ad campaigns and streaming channels.

Can external advertisers and Matchpoint SaaS clients access Cineverse's new creative services?

Yes. Matchpoint Creative Labs services are available to external brands, streaming services, and existing Matchpoint SaaS licensees. According to Cineverse, clients can use MCL to supplement or replace internal creative teams without building new in-house resources.