JoySauce and Cineverse Launch New Streaming Network Dedicated to 'American Asian' Entertainment

Rhea-AI Summary

Cineverse (Nasdaq: CNVS) and JoySauce launched the JoySauce Network on Nov 18, 2025, debuting the first FAST channel dedicated to American Asian (AAPI) entertainment. The channel is live on Amazon Prime Video as a Live TV FAST channel and is available on-demand via JoySauce.TV, YouTube Movies & TV, and iOS/Android apps powered by Cineverse's Matchpoint™ platform.

The 24-hour channel features scripted series, films, reality, music, anime and game shows, with over 60% of programming listed as U.S. premieres, originals or exclusives. Cineverse says Matchpoint connects JoySauce to a catalog of more than 71,000 premium titles. The launch aims to address AAPI representation and serve growing U.S. demand for Asian content.

Positive

• Launch date: Live on Amazon Prime Video FAST on Nov 18, 2025
• Programming: Over 60% U.S. premiere, original, or exclusive content
• Tech scale: Powered by Matchpoint with access to >71,000 premium titles
• Distribution: Available on JoySauce.TV, YouTube Movies & TV, iOS and Android

Negative

• Initial distribution is limited to Amazon Prime live channels and company platforms

Insights

Digital Media Strategist

JoySauce and Cineverse launched a dedicated AAPI FAST channel and apps, expanding Cineverse's distribution and content reach.

By launching the JoySauce Network on Amazon Prime Video live channels and rolling out a standalone JoySauce website and iOS/Android apps, the partners convert curated American Asian content into both a 24-hour linear FAST channel and on‑demand catalog. The channel will stream a slate that is stated to be over 60% U.S. premiere, original, exclusive or first-on-FAST material, and it will carry event programming including the Critics' Choice Association Celebration of AAPI Cinema & Television Awards, enhancing programming differentiation.

Key dependencies include ongoing content supply, audience uptake, and ad monetization on FAST and VOD platforms; success will hinge on execution of additional U.S. premieres and scheduled live events mentioned for the coming months. Watch adoption and engagement metrics, revenue share terms with platform partners, and the announced rollout timeline beginning Nov. 18, 2025 through the next few quarters to assess commercial traction.

First Ever FAST Channel for the AAPI Community Now Live on Amazon Prime Video

Studio Series and Films Plus JoySauce Originals — Available On Demand at JoySauce.TV, on YouTube and via Mobile Apps

LOS ANGELES and SANTA MONICA, Calif., Nov. 18, 2025 /PRNewswire/ -- JoySauce, a leading lifestyle company for "American Asians" and all fans of broader Asian pop culture, and Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today launched the JoySauce Network. 

Available today initially on Amazon Prime Video's live channels lineup is the first-ever free, ad-supported streaming television (FAST) channel dedicated to AAPI audiences and extending to the massive general market Asian pop culture fandom. This first-of-its-kind free linear streaming channel will amplify American Asian expression and provide culturally-resonant entertainment to everyone, regardless of background.

Also announced today is the launch of a standalone JoySauce website (www.joysauce.tv) and VOD apps on iOS and Android. As previously announced, they are powered by Cineverse's Matchpoint™ streaming technology platform.

Multi-exited tech entrepreneur Jonathan Sposato founded JoySauce Network in 2020 to create a vibrant curation of JoySauce Originals and acquired titles dedicated to finally representing the fullest spectrum of American Asian narratives and celebrating both established and up-and-coming talent. JoySauce's slate of programming includes scripted episodic comedies, feature films, unscripted reality series, music videos, and standup comedy.  All programming is available on Amazon Prime Video as a "Live TV" (FAST) channel and on-demand via YouTube Movies & TV, and the JoySauce website and apps. 

The breadth of programming streaming 24-hours on the JoySauce Network will be over 60% either a U.S. premiere, original, exclusive (or for the linear channel, first-on-FAST).  This includes streaming of this year's Critics' Choice Association Celebration of AAPI Cinema & Television Awards, with the exclusive premiere on the JoySauce video-on-demand and live-streaming channels starting DATE, thanks to a new partnership with the event. 

Other programming highlights are:

• 13 Original, Exclusive & First-Run American Asian Series & Films including:
  • JoySauce Late Night , the first-ever American Asian late night talk show format, with celebrity guests, live music performances and sketch comedy
  • VeryAsianConversations , provocative and controversial issues are tackled by American Asian social alphas
  • Rulebreakers, a talk show highlighting iconic individuals and up-and-coming stars who are breaking all the rules of what it means to be American Asian
  • Team Tan , featuring Samantha Tan, a 22-year-old Asian Canadian rising through the ranks of the professional race car circuit at 170mph
• Cinema Showcase: Epic titles from Japan, Korea, China, Hong Kong, Singapore,, together with a curation of American Asian independent features and shorts.
• Cult Classics: No serial dramas and period pieces here. Just elusive, eclectic and enigmatic action, comedy, sci-fi, horror and thriller films and series from the vanguard of new wave of indie trendsetters and rule breakers.
• Asian Game Shows & Variety Series: Infamous Japanese competition game show genre known as batsu-gaemu, or "punishment games."
• Anime & Tokusatsu: the first North American digital run of series from the 80's curated by a team with a combined 50+ years of industry expertise.

As U.S. demand for Asian content has grown by nearly 25% since 2020, the channel is set to be an easily accessible destination for Asian pop culture entertainment. The channel concept also emphasizes the separate yet notable gap that has existed in representation, both in front of and behind the camera of American content particularly for American Asians. Multicultural audiences continue to be greatly underserved within the linear ecosystem, with no overarching linear Asian or American Asian content available to-date – a representation issue both Cineverse and JoySauce are looking to remedy.

"Despite American Asians being the fastest growing demographic in the U.S., there's still a glaring gap in content for and by American Asians or their communities," says Founder and CEO Jonathan Sposato. "Building a future where everyone is authentically represented is at the core of everything we do, so we're incredibly proud to be a catalyst in this long overdue first step to advance AAPI representation on screen. I want us to stand with more stature, walk with more swagger, and to dance with more joy."

Added Jake Rubin, channel co-founder and Head of Digital Networks, "In the coming months, the JoySauce FAST channel will debut additional Asian productions, the majority of which will be U.S. market premieres, as well as offer ritualized fandom genre nights, live trivia challenges, exclusive digital film festival screening programs, live-stream events, and audience-selected playlists."

JoySauce is partnered with Cineverse, whose award-winning Matchpoint™ media supply chain technology can easily and seamlessly launch networks, channels and services to deliver entertainment experiences to passionate audiences.  This results in unprecedented efficiency for partners with up to more than 71,000 premium films, series, and podcasts – now including the new JoySauce Network.  Other streaming channels powered by Cineverse and its Matchpoint™ technology target fans of Horror (Screambox), Anime (RetroCrush), Independent Film (Fandor), Music (Verse Karaoke), Romance and Rom Coms (Dove Channel), among others.

"JoySauce has successfully built a media company that uniquely serves the American Asian community – from creators to fans – with entertaining content across platforms, and we are proud to leverage Matchpoint to bring such a unique and innovative streaming channel to market," said Alexandra Viglione, VP, Strategic Partnerships at Cineverse.

ABOUT JOYSAUCE
JoySauce was founded in August 2020 by tech entrepreneur Jonathan Sposato. The multimedia network boasts a vibrant library of content around entertainment, lifestyle, food, travel, culture, relationships, art and education in the form of exciting new streaming shows, movies, standup comedy, provocative podcasts, and a suite of editorial that will represent the full spectrum of American Asian narratives.

ABOUT JONATHAN SPOSATO
Jonathan Sposato is a tech entrepreneur, CEO and founder of JoySauce. He is also currently the publisher of Seattle magazine and Seattle Business magazine, and the chairman and co-founder of GeekWire, co-founder of Picnick, and founder of PicMonkey and Phatbits. As an author, Sposato is the national bestselling author of the 2017 book Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits.

ABOUT CINEVERSE
Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing unrated film in U.S. history; dozens of streaming fandom channels; a premier podcast network; top horror destination Bloody Disgusting; and more. Powering visionary storytelling with cutting-edge innovation, Cineverse's proprietary streaming tools and AI technology drive revenue and reach to redefine the next era of entertainment. For more information, visit home.cineverse.com. 

CONTACTS

For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com

For Investors, Julie Milstead
investorrelations@cineverse.com

 

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SOURCE Cineverse Corp.

FAQ

What did Cineverse (CNVS) and JoySauce announce on Nov 18, 2025?

They launched the JoySauce Network, a 24-hour FAST channel for AAPI and Asian pop culture, live on Amazon Prime Video and on-demand via JoySauce.TV, YouTube, and mobile apps.

Is the JoySauce Network available on Amazon Prime Video now?

Yes. The JoySauce FAST channel is live today on Amazon Prime Video's Live TV channels lineup as of Nov 18, 2025.

How much of JoySauce programming is premieres or exclusives?

The channel's 24-hour lineup will be over 60% U.S. premieres, originals or exclusives.

What streaming technology powers JoySauce and how large is the content catalog?

JoySauce is powered by Cineverse's Matchpoint™ platform, which the company says supports access to more than 71,000 premium films, series, and podcasts.

Will JoySauce be available outside Amazon Prime Video?

Yes. Content is also available on-demand at JoySauce.TV, via YouTube Movies & TV, and on iOS and Android apps.