Introducing Major League Hydration by Vita Coco™, a community of athletes who are picking The Better Fitness Fuel™
Vita Coco (NASDAQ:COCO), America's leading coconut water brand, has launched Major League Hydration by Vita Coco™, featuring a roster of elite athletes who choose coconut water as their preferred fitness fuel. The all-star lineup includes notable athletes from various sports such as Travis Hunter, Min Woo Lee, Amanda Anisimova, RedFoo, Weston McKennie, Jaylen Waddle, James Cook, Anna Frey, and Catherine Parenteau.
The company highlights that Vita Coco Original Coconut Water contains 3.5 times more electrolytes than the leading sports drink, offering 1149mg of electrolytes per 500ml without artificial dyes. Athletes endorse the product for its natural benefits in training, competition, and recovery.
Vita Coco (NASDAQ:COCO), il principale marchio di acqua di cocco degli Stati Uniti, ha lanciato Major League Hydration by Vita Coco™, con un roster di atleti d'élite che scelgono l'acqua di cocco come carburante per la performance. La formazione stellare comprende figure di spicco di diversi sport come Travis Hunter, Min Woo Lee, Amanda Anisimova, RedFoo, Weston McKennie, Jaylen Waddle, James Cook, Anna Frey e Catherine Parenteau.
L'azienda sottolinea che Vita Coco Original Coconut Water contiene 3,5 volte più elettroliti rispetto alla principale bevanda sportiva, offrendo 1149 mg di elettroliti per 500 ml senza coloranti artificiali. Gli atleti la promuovono per i benefici naturali durante allenamenti, gare e recupero.
Vita Coco (NASDAQ:COCO), la principal marca de agua de coco en Estados Unidos, ha presentado Major League Hydration by Vita Coco™, con una lista de atletas de élite que eligen el agua de coco como su combustible favorito para el deporte. El equipo de estrellas incluye atletas destacados de diversas disciplinas como Travis Hunter, Min Woo Lee, Amanda Anisimova, RedFoo, Weston McKennie, Jaylen Waddle, James Cook, Anna Frey y Catherine Parenteau.
La compañía destaca que Vita Coco Original Coconut Water contiene 3,5 veces más electrolitos que la principal bebida deportiva, proporcionando 1149 mg de electrolitos por 500 ml sin colorantes artificiales. Los atletas avalan el producto por sus beneficios naturales en el entrenamiento, la competición y la recuperación.
Vita Coco (NASDAQ:COCO), 미국의 대표 코코넛워터 브랜드가 Major League Hydration by Vita Coco™를 출시했습니다. 해당 프로그램에는 코코넛워터를 선호하는 엘리트 선수들이 포진해 있습니다. 올스타 명단에는 Travis Hunter, Min Woo Lee, Amanda Anisimova, RedFoo, Weston McKennie, Jaylen Waddle, James Cook, Anna Frey, Catherine Parenteau 등 다양한 스포츠의 유명 선수들이 포함되어 있습니다.
회사 측은 Vita Coco Original Coconut Water가 주요 스포츠 음료보다 전해질이 3.5배 더 많다고 밝히며, 500ml당 1149mg의 전해질을 인공색소 없이 제공한다고 강조합니다. 선수들은 훈련, 경기, 회복에서의 자연스러운 이점 때문에 이 제품을 추천합니다.
Vita Coco (NASDAQ:COCO), la principale marque d'eau de coco aux États-Unis, a lancé Major League Hydration by Vita Coco™, avec un groupe d'athlètes d'élite qui choisissent l'eau de coco comme carburant préféré. L'alignement de stars comprend des sportifs renommés de divers sports tels que Travis Hunter, Min Woo Lee, Amanda Anisimova, RedFoo, Weston McKennie, Jaylen Waddle, James Cook, Anna Frey et Catherine Parenteau.
L'entreprise souligne que Vita Coco Original Coconut Water contient 3,5 fois plus d'électrolytes que la principale boisson sportive, offrant 1149 mg d'électrolytes pour 500 ml sans colorants artificiels. Les athlètes vantent les bienfaits naturels du produit pour l'entraînement, la compétition et la récupération.
Vita Coco (NASDAQ:COCO), die führende Kokoswasser-Marke in den USA, hat Major League Hydration by Vita Coco™ vorgestellt – mit einem Kader erstklassiger Athleten, die Kokoswasser als bevorzugten Trainingsstoff wählen. Zur All-Star-Aufstellung gehören bekannte Sportler aus verschiedenen Disziplinen wie Travis Hunter, Min Woo Lee, Amanda Anisimova, RedFoo, Weston McKennie, Jaylen Waddle, James Cook, Anna Frey und Catherine Parenteau.
Das Unternehmen hebt hervor, dass Vita Coco Original Coconut Water 3,5-mal mehr Elektrolyte als das führende Sportgetränk enthält und 1149 mg Elektrolyte pro 500 ml liefert – ganz ohne künstliche Farbstoffe. Athleten empfehlen das Produkt wegen seiner natürlichen Vorteile bei Training, Wettkampf und Regeneration.
- Product contains 3.5x more electrolytes than leading sports drinks
- Partnership with high-profile athletes across multiple sports enhances brand visibility
- Natural positioning differentiates from artificial sports drinks
- None.
The leading coconut water brand teams up with star athletes across major sports leagues to highlight the benefits of hydrating with Vita Coco
NEW YORK, Sept. 04, 2025 (GLOBE NEWSWIRE) -- Vita Coco (NASDAQ:COCO), America’s leading coconut water brand, introduces Major League Hydration by Vita Coco™, a roster of elite athletes who prefer the better fitness fuel, coconut water, to help power their performance.
The all-star lineup includes Travis Hunter (Football), Min Woo Lee (Golf), Amanda Anisimova (Tennis), RedFoo (Tennis & Music Artist), Weston McKennie (Soccer), Jaylen Waddle (Football), James Cook (Football), Anna Frey (Tennis) and Catherine Parenteau (Pickleball).
With Vita Coco Original Coconut Water containing 3.5 times the electrolytes versus the leading sports drink*, elite athletes of various disciplines prefer coconut water to help them stay hydrated, without the unnecessary artificial dyes found in other sports beverages.
Major League Hydration by Vita Coco athletes tout Vita Coco as their preferred choice for peak performance and faster recovery, saying:
- Min Woo Lee, Professional Golfer: “Hydrating properly is everything on the golf course, especially during the grueling summer months. When I’m in the sun all day, staying prepared is crucial, so I always keep sunscreen, snacks and coconut water in my bag. Vita Coco has been a game changer for me when I play. Electrolytes are super important to keep my body feeling good through long tournament days. It’s become my go-to, whether I’m training, competing or recovering, and it feels good knowing I’m fueling with the naturally occurring electrolytes and nutrients in Vita Coco.”
- Travis Hunter, Professional Football Wide Receiver/Cornerback: “Vita Coco is part of my everyday recovery routine. I always keep it in my duffle bag with my cleats and my favorite snacks. It’s clutch for me before and after workouts, and especially in the heat."
- Jaylen Waddle, Professional Football Wide Receiver: “I always keep a Vita Coco Coconut Water with me—it has naturally occurring electrolytes and doesn’t have the artificial dyes and stuff some other drinks do. Whether I’m training or on the field, Vita Coco helps me feel my best. It’s hands down the better fitness fuel.”
- RedFoo, Professional Tennis Player and Musician: “I like to bring high energy to everything I do, especially when I… I… I work out. I prefer to grab Vita Coco for the electrolytes that help me feel refreshed and bounce back quickly after a long match or training session.”
- Amanda Anisimova, Professional Tennis Player: "Tennis is all about endurance and focus, and for me to be at the top of my game, I need to fuel with products that help me feel good. I spend hours on court training, and the heat makes it even more important to recover the right way. I drink Vita Coco because I feel like it gives me the electrolytes I need to stay locked in through tough practices. It’s become an essential part of how I prepare, compete and recover.”
“Now more than ever, people are turning to the naturally occurring electrolytes and nutrients in coconut water to keep their bodies fueled — even professional athletes are picking up Vita Coco because they feel it helps them perform at their best,” said Mike Kirban, Co-Founder and Executive Chairman of The Vita Coco Company. “We’re excited to continue building our bench of athletes across sports who are fueling their game with Vita Coco.”
Vita Coco Original Coconut Water has been the brand’s flagship product since its debut over two decades ago and is available at retailers nationwide, as well as online at vitacoco.com, Amazon and select e-commerce platforms. In recent years, Vita Coco has expanded its portfolio to include Coconut Juices and the indulgent Vita Coco Treats line, offering more ways to enjoy the natural benefits of coconuts.
For additional information about Vita Coco, please visit vitacoco.com and follow the brand on Instagram, TikTok, X and Facebook.
*Vita Coco Original Coconut Water has 1149mg of electrolytes per 500ml; leading sports drink has ~292mg of electrolytes per 500ml
About The Vita Coco Company
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
Press Contact
vitacoco@autumncommunications.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/167562eb-1ac7-4ac5-a73e-c2f50a3e794a
FAQ
What athletes are part of Vita Coco's Major League Hydration program?
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