Welcome to our dedicated page for Vita Coco Company news (Ticker: COCO), a resource for investors and traders seeking the latest updates and insights on Vita Coco Company stock.
The Vita Coco Company, Inc. (NASDAQ: COCO) is a better-for-you beverage company best known for its flagship Vita Coco coconut water brand. This news page aggregates company press releases and updates, giving readers a focused view of how Vita Coco develops its brands, communicates with investors, and positions coconut water and related beverages in the marketplace.
In recent announcements, the company has highlighted its role in sports and fitness hydration, describing Vita Coco Original Coconut Water as “The Better Fitness Fuel” and emphasizing its naturally occurring electrolytes. News items include partnerships with elite athletes, such as naming U.S. Men’s National Team soccer player Weston McKennie a Global Brand Ambassador, and the introduction of Major League Hydration by Vita Coco™, a community of athletes across football, golf, tennis, soccer, and pickleball who prefer coconut water for performance and recovery.
Vita Coco also issues news on collaborations with organizations like Rush Soccer, described as the world’s largest youth soccer organization, and on experiential activations such as the Concrete Jungle Gym fitness pop-up in Brooklyn and seasonal initiatives like the Coco Card holiday program in New York City. These stories illustrate how the company connects its beverages to everyday and high-intensity hydration occasions.
Investors and followers can also find company statements on tariff developments affecting coconut water products and press releases tied to quarterly financial results. By checking this page regularly, readers can see how The Vita Coco Company evolves its brand portfolio, engages with consumers and athletes, and communicates significant business updates.
The Vita Coco Company (NASDAQ:COCO) is set to announce its financial results for the first quarter ending March 31, 2022, on May 11, 2022, after market close. A conference call to discuss these results will take place at 5:00 p.m. ET on the same day, with details provided for investors wishing to participate. The company, co-founded in 2004 by co-CEOs Michael Kirban and Ira Liran, is recognized for its innovative beverage brands including Vita Coco coconut water and other functional drinks, and is committed to balancing purpose with profit as a certified B Corp™.
The Vita Coco Company (NASDAQ: COCO) has published its inaugural Impact Report, highlighting sustainable and social initiatives from 2020-2021. The report outlines the goal to map the coconut carbon footprint by end-2022 and features three main pillars: environmental protection, health advocacy, and community support. Key achievements include building 30 classrooms, planting over 69,000 seedlings, and training 7,000 farmers. The company has donated over 6.5 million meals. In 2021, it became a Public Benefit Corporation and a Certified B Corporation, emphasizing its commitment to diverse workforce representation.
The Vita Coco Company has launched PWR LIFT, a new protein-infused water aimed at supporting the recovery of DEKA FIT athletes. Starting in 2022, PWR LIFT will be available at all U.S. DEKA FIT events, offering 10 grams of whey protein, electrolytes, and B-vitamins in a low-calorie drink. This initiative aligns with the growing isotonic drink market, which is expanding by over 10% annually. The partnership with DEKA FIT underscores the product's role in enhancing performance post-exercise.
The Vita Coco Company (NASDAQ:COCO) reported a strong financial performance for 2021, with net sales increasing by 22% to $380 million, driven by a 39% growth in its Coconut Water segment. Fourth-quarter net sales rose 25% to $87 million. Gross profit for the year was $113 million, reflecting a 30% margin, though down from 34% the previous year. The company faced challenges with rising transportation costs and reported a net loss of $3 million in Q4. Looking ahead, it anticipates net sales growth of 16-20% for 2022 amid ongoing cost pressures.
The Vita Coco Company has been certified as a B Corporation, reinforcing its commitment to operating responsibly after becoming a Public Benefit Corporation (PBC) last year. This certification, granted by B Lab, evaluates social and environmental performance, requiring companies to meet a minimum verified score. The Vita Coco Company aims to positively affect 1 million lives through sustainable initiatives and has already established over 30 classrooms and increased grower incomes by 260% in the Philippines and Sri Lanka. The company joins an international network of over 4,000 B Corps.
Vita Coco, a leading coconut water brand, is expanding its presence through a new partnership with The Big Ten Network. This sponsorship marks Vita Coco's entry into collegiate sports, targeting fans in the Midwest during the 2022-2024 seasons. With its nutrient-rich offerings, including high levels of potassium, Vita Coco aims to cater to active college sports enthusiasts. Promotional activities will include branding at key sporting events, enhancing visibility among potential consumers.
The Vita Coco Company (NASDAQ:COCO) will announce its financial results for Q4 and full year 2021 on March 10, 2022, before market open. A conference call is scheduled for 8:30 a.m. ET to discuss these results. Investors can join the call by dialing (800) 547-1866, or internationally at (224) 619-3907, using conference ID 1667487. A replay will be available until March 24, 2022. The Vita Coco Company, established in 2004, is known for its leading beverage brands including coconut water and clean energy drinks.
Vita Coco is launching The Hangover Shop on February 14, 2022, in New York City, Los Angeles, and Miami. This initiative allows consumers to order hangover recovery items via major delivery platforms like DoorDash and UberEats, providing options like Advil and frozen pizza, along with Vita Coco coconut water. A subscription service for automatic coconut water delivery is also available. Additionally, Vita Coco partners with Lyft to offer discounts on rides to ensure safe transportation post-game celebrations. The initiative aims to simplify hangover recovery with convenient delivery services.
Vita Coco and TRX have launched the "Home Gym Makeover Giveaway" as part of their World’s Most Achievable Resolution campaign. The sweepstakes runs until February 28, 2022, offering a Grand Prize custom home gym valued at $5,000, with additional prizes including TRX training equipment. The initiative aims to support consumers in maintaining their New Year’s resolutions by promoting accessible fitness solutions. TRX is known for its functional training products and digital fitness offerings, complementing Vita Coco's health-conscious coconut water.
Vita Coco is launching a unique Hangover Subscription service and a Hangover Shop in early 2022 to enhance convenience for consumers recovering from celebrations. Starting December 31, Lyft users can access $5 off rides home and Vita Coco products using the code COCOMODE. The subscription will provide automatic deliveries of coconut water ten days before major holidays. The Hangover Shop will offer recovery essentials via food delivery apps in select cities. These initiatives aim to leverage partnerships for customer engagement and sales growth.
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