The Vita Coco Company Appoints Shelley Broader to Board of Directors
Rhea-AI Summary
The Vita Coco Company (NASDAQ: COCO) appointed Shelley Broader to its Board of Directors as a Class II director effective January 8, 2026.
Broader brings more than 25 years of global leadership across retail and consumer brands, including roles as CEO of Chico’s FAS and senior leadership at Walmart EMEA and Walmart Canada, and has overseen organizations with up to $65 billion in P&L responsibility. Her expertise includes strategy, digital transformation, executive development, risk oversight, and ESG. Management said her experience will support the company’s growth and shareholder value objectives.
Positive
- Appointed Shelley Broader to the Board effective Jan 8, 2026
- Adds an executive with 25+ years of global retail and consumer leadership
- Board gains experience managing operations with up to $65 billion in P&L responsibility
- Strengthens board expertise in digital transformation and ESG
Negative
- None.
News Market Reaction
On the day this news was published, COCO declined 0.36%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
NEW YORK, Jan. 08, 2026 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Company”), a leading high-growth platform of better-for-you beverage brands, today announced that Shelley Broader was appointed as a Class II member of the Board of Directors (the “Board”).
Shelley Broader is a highly accomplished executive and corporate director with a distinguished track record of leading and transforming iconic retail and consumer brands. Ms. Broader brings more than 25 years of global leadership experience, having served as President and Chief Executive Officer of Chico’s FAS, Inc., Walmart EMEA, Walmart Canada, and Sweetbay Supermarkets, as well as President and Chief Operating Officer of Michaels Stores. She has overseen organizations with up to
Ms. Broader currently serves on the boards of Loblaw Companies Limited, IFCO Systems GmbH, Inspire Medical Systems, Inc., and Luke’s Lobster, and has previously held board roles with Dutch Bros., Raymond James Financial, Inc., and Massmart Holdings Limited. She is widely respected for her expertise in strategy, risk oversight, executive development, digital transformation, and ESG leadership.
“We are delighted to welcome Shelley to the Vita Coco Board,” said Mike Kirban, Co-Founder and Executive Chairman, The Vita Coco Company. “Her deep experience in leading global consumer businesses and her proven ability to drive transformation and growth will be invaluable as we continue to expand our brand and deliver value to our shareholders.”
About The Vita Coco Company
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand, Vita Coco, and protein-infused water, PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
CONTACTS
Investor Relations: ICR, Inc.
investors@thevitacococompany.com
FAQ
Who is Shelley Broader and why was she appointed to the Vita Coco (COCO) board on Jan 8, 2026?
What is Shelley Broader's experience relevant to Vita Coco shareholders (COCO)?
Does the board appointment of Shelley Broader change Vita Coco's strategy or guidance for 2026 (COCO)?
Will Shelley Broader serve on any specific Vita Coco board committees as a Class II director (COCO)?
How might Shelley Broader's appointment affect COCO shareholders in the near term?
