Australian Oilseeds Announces Launch of GEO Brand Products on Zhongsheng GO Platform in China

Rhea-AI Summary

Australian Oilseeds (NASDAQ: COOT) launched its flagship consumer brand GEO on Zhongsheng GO on October 6, 2025, expanding distribution into China via Zhongsheng Group’s digital retail ecosystem. The onboarding was completed with partner Shanghai Maiwei Trading, enabling GEO to reach Zhongsheng GO’s reported more than 5 million registered members through the Zhongsheng GO WeChat Mini Program and mobile app. GEO is positioned as a premium extra virgin cold-pressed canola oil range emphasizing 0% erucic acid, non-GMO quality, high Omega-3/Omega-9, natural Vitamin E, and low trans-fat. GEO is already distributed across several Asia-Pacific markets and is exploring Taiwan partnerships.

Insights

Market Expansion Analyst

GEO launched on Zhongsheng GO, giving GEO access to an ecosystem of over 5 million registered members in China.

Australian Oilseeds Holdings Limited launched its flagship consumer brand GEO on Zhongsheng GO through partner Shanghai Maiwei Trading Co., Ltd. The onboarding creates a direct digital retail channel into Zhongsheng GO’s WeChat Mini Program and Mobile App, extending GEO’s distribution in China alongside existing Asia-Pacific markets.

Dependencies and risks center on execution of the platform rollout and channel conversion. The announcement cites the platform’s membership base of more than 5 million, but provides no sales targets, inventory plans, or timing for promotional activity. The partnership structure and any commercial terms are not disclosed.

Items to watch include actual listings and merchandising on Zhongsheng GO, early sales or ranking data, any press on promotional campaigns, and progress on the company’s stated exploration of Taiwan; monitor these over the next 3–12 months for measurable traction.

COOTAMUNDRA, Australia, Oct. 06, 2025 (GLOBE NEWSWIRE) -- Australian Oilseeds Holdings Limited (the “Company”) (NASDAQ: COOT), a manufacturer and seller of sustainable edible oils to customers globally, today announced that its flagship consumer brand, GEO, has officially launched on Zhongsheng GO, the digital retail platform operated by Zhongsheng Group Holdings Limited (HKEx: 00881).

The successful onboarding of GEO products was achieved through the continuous efforts of Shanghai Maiwei Trading Co., Ltd., the Company’s strategic partner in China. This launch marks another milestone in COOT’s international expansion strategy, enabling GEO products to reach Zhongsheng GO’s ecosystem of more than 5 million registered members through both the Zhongsheng GO WeChat Mini Program and the Zhongsheng GO Mobile App.

“The launch of our GEO brand products on Zhongsheng GO is a significant step in connecting directly with millions of Chinese households,” said Gary Seaton, Chief Executive Officer. “This partnership reflects our commitment to making healthy, natural, and sustainable Australian oils accessible to consumers in China. We believe Zhongsheng GO’s strong membership base and trusted platform will accelerate GEO’s growth in this vital market.”

GEO is the Company’s flagship consumer brand, representing Australia’s premium extra virgin cold-pressed canola oil range. GEO products are developed to meet the growing demand for healthy, natural, and sustainable edible oils in international markets. With a strong emphasis on 0% erucic acid, non-GMO quality, high Omega-3 and Omega-9 content, natural Vitamin E, and low trans-fat, GEO has established a solid reputation in Asia for both retail and food-service channels. The brand is now distributed across Japan, China, Vietnam, Thailand, and other Asia-Pacific markets, bringing Australian-grown and pressed oils directly to global households and businesses. GEO is also actively exploring the market in Taiwan and strategic partners there as well.

About Australian Oilseeds Holdings Limited. Australian Oilseeds Holdings Limited, a Cayman Islands exempted company (the “Company”) (NASDAQ: COOT) through its subsidiaries, including Australian Oilseeds Investments Pty Ltd., an Australian proprietary company, is focused on the manufacture and sale of sustainable oilseeds (e.g., seeds grown primarily for the production of edible oils) and is committed to working with all suppliers in the food supply chain to eliminate chemicals from the production and manufacturing systems to supply quality products to customers globally. The Company engages in the business of processing, manufacture and sale of non-GMO oilseeds and organic and non-organic food-grade oils, for the rapidly growing oilseeds market, through sourcing materials from suppliers focused on reducing the use of chemicals in consumables in order to supply healthier food ingredients, vegetable oils, proteins and other products to customers globally. Over the past 20 years, the Company’s cold pressing oil plant has grown to become the largest in Australia, pressing strictly GMO-free conventional and organic oilseeds.

Forward-Looking Statements: This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding our financial outlook, business strategy and plans, market trends and market size, opportunities and positioning. These forward-looking statements are based on current expectations, estimates, forecasts and projections. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," "shall" and variations of these terms and similar expressions are intended to identify these forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. For example, global economic conditions could in the future reduce demand for our products; we could in the future experience cybersecurity incidents; we may be unable to manage or sustain the level of growth that our business has experienced in prior periods; our financial resources may not be sufficient to maintain or improve our competitive position; we may be unable to attract new customers, or retain or sell additional products to existing customers; we may experience challenges successfully expanding our marketing and sales capabilities, including further specializing our sales force; customer growth could decelerate in the future; we may not achieve expected synergies and efficiencies of operations from recent acquisitions or business combinations, and we may not be able to pay off our convertible notes when due. Further information on potential factors that could affect our financial results is included in our most recent Annual Report on Form 10-K for June 30, 2024 and our other filings with the Securities and Exchange Commission. The forward-looking statements included in this press release represent our views only as of the date of this press release and we assume no obligation and do not intend to update these forward-looking statements.

Contact
Australian Oilseeds Holdings Limited
126-142 Cowcumbla Street
Cootamundra New South Wales 2590
Attn: Amarjeet Singh, CFO
Email: amarjeet.s@energreennutrition.com.au

Investor Relations Contact
Reed Anderson
(646) 277-1260
reed.anderson@icrinc.com

FAQ

What did Australian Oilseeds announce on October 6, 2025 about GEO (COOT)?

Australian Oilseeds announced the GEO brand launch on Zhongsheng GO in China, enabled by partner Shanghai Maiwei Trading.

How many customers can GEO reach on Zhongsheng GO and through which channels?

GEO can access Zhongsheng GO’s reported more than 5 million registered members via the WeChat Mini Program and the Zhongsheng GO mobile app.

What product qualities of GEO did Australian Oilseeds highlight in the announcement?

GEO is described as premium extra virgin cold-pressed canola oil with 0% erucic acid, non-GMO, high Omega-3/Omega-9, natural Vitamin E, and low trans-fat.

Does the launch on Zhongsheng GO indicate a new China distribution partner for COOT?

The launch was completed through the company’s existing strategic partner, Shanghai Maiwei Trading, on the Zhongsheng GO platform.

Which markets does GEO already serve and where is it exploring next?

GEO is distributed in Japan, China, Vietnam, Thailand, and other Asia-Pacific markets, and is exploring opportunities in Taiwan.

What does the Zhongsheng GO listing mean for COOT shareholders in the near term?

The listing expands GEO’s digital retail access in China to a large membership base, which may support channel growth and brand visibility in a major market.