Washington Capitals Announce Coupang as Home and Third Jersey Patch Partner
Coupang (NYSE: CPNG), an American technology company, has secured a multi-year partnership with the Washington Capitals as their home and third jersey patch partner starting in the 2025-26 NHL preseason. The partnership will feature Coupang's logo with its wordmark and rocket symbol on the upper right chest area of jerseys worn at Capital One Arena.
The collaboration highlights Coupang's role in powering U.S. exports globally, serving customers across 190+ countries with next-day delivery capabilities for 99% of items. The partnership includes signage and advertising elements across the Capitals, Wizards, and Mystics brands, along with entitlements to social media features and presenting partnerships for "Politics Aside" and Capitals Mic'd Up on Monumental Sports Network.
[ "Strategic brand exposure through Washington Capitals' global recognition and Alex Ovechkin's milestone achievements", "Enhanced visibility across multiple sports brands (Capitals, Wizards, Mystics) through comprehensive advertising elements", "Partnership reinforces Coupang's position as a major U.S.-based technology company supporting American businesses globally" ]Coupang (NYSE: CPNG), azienda tecnologica statunitense, ha siglato una partnership pluriennale con i Washington Capitals che prevede la presenza del suo marchio sulle maglie da casa e terza a partire dal preseason NHL 2025-26. Il logo di Coupang, comprensivo della scritta e del simbolo del razzo, comparirà sull'area superiore destra del petto delle divise indossate al Capital One Arena.
La collaborazione mette in luce il ruolo di Coupang nell'espandere le esportazioni statunitensi a livello globale, servendo clienti in oltre 190 paesi e offrendo consegne il giorno successivo per il 99% degli articoli. L'accordo include inoltre cartellonistica e attività pubblicitarie diffuse sui brand Capitals, Wizards e Mystics, nonché diritti su contenuti social e sponsorizzazioni di "Politics Aside" e "Capitals Mic'd Up" su Monumental Sports Network.
- Esposizione strategica del marchio grazie al riconoscimento globale dei Washington Capitals e ai traguardi di Alex Ovechkin
- Maggiore visibilità attraverso diversi brand sportivi (Capitals, Wizards, Mystics) con elementi pubblicitari completi
- La partnership rafforza la posizione di Coupang come importante azienda tecnologica statunitense che sostiene le imprese americane a livello globale
Coupang (NYSE: CPNG), una compañía tecnológica estadounidense, ha cerrado una asociación multianual con los Washington Capitals para que su parche aparezca en las camisetas de local y tercera a partir de la pretemporada de la NHL 2025-26. El logotipo de Coupang, con su nombre y el símbolo del cohete, se ubicará en la parte superior derecha del pecho de las camisetas que se usen en el Capital One Arena.
La colaboración subraya el papel de Coupang en impulsar las exportaciones estadounidenses a nivel mundial, atendiendo a clientes en más de 190 países y ofreciendo entrega al día siguiente para el 99% de los artículos. El acuerdo incluye señalización y elementos publicitarios en las marcas Capitals, Wizards y Mystics, así como derechos en redes sociales y asociaciones de presentación para «Politics Aside» y «Capitals Mic'd Up» en Monumental Sports Network.
- Exposición estratégica de marca gracias al reconocimiento global de los Washington Capitals y los hitos de Alex Ovechkin
- Mayor visibilidad a través de múltiples marcas deportivas (Capitals, Wizards, Mystics) mediante elementos publicitarios integrales
- La asociación refuerza la posición de Coupang como una gran empresa tecnológica con sede en EE. UU. que apoya a negocios estadounidenses globalmente
Coupang (NYSE: CPNG)은 미국 기술기업으로서 2025-26 NHL 프리시즌부터 워싱턴 캐피털스와 다년간 파트너십을 체결해 홈 및 서드 저지 패치 파트너로 참여합니다. Coupang의 워드마크와 로켓 심볼이 포함된 로고는 캐피털 원 아레나에서 착용하는 저지의 오른쪽 상단 가슴 부위에 부착됩니다.
이번 협업은 Coupang이 미국의 수출을 전 세계로 확장하는 역할을 강조하며, 190개국 이상의 고객에게 서비스를 제공하고 전체 품목의 99%에 대해 익일 배송이 가능함을 보여줍니다. 파트너십에는 캐피털스, 위저즈, 미스틱스 브랜드 전반의 간판 및 광고 요소뿐만 아니라 Monumental Sports Network의 "Politics Aside" 및 "Capitals Mic'd Up"의 소셜 미디어 권한과 프레젠팅 파트너십이 포함됩니다.
- 워싱턴 캐피털스의 글로벌 인지도와 알렉스 오베츠킨의 주요 기록을 통한 전략적 브랜드 노출
- 광범위한 광고 요소를 통한 다수 스포츠 브랜드(캐피털스, 위저즈, 미스틱스) 전반의 가시성 향상
- 이번 파트너십은 미국 기반의 주요 기술기업으로서 전 세계적으로 미국 기업을 지원하는 Coupang의 입지를 강화합니다
Coupang (NYSE: CPNG), une entreprise technologique américaine, a conclu un partenariat pluriannuel avec les Washington Capitals pour être le partenaire du patch des maillots domicile et tiers à partir de la présaison NHL 2025-26. Le logo de Coupang, avec sa signature et le symbole de la fusée, figurera sur la partie supérieure droite de la poitrine des maillots portés au Capital One Arena.
Cette collaboration met en avant le rôle de Coupang dans la promotion des exportations américaines à l'échelle mondiale, en desservant des clients dans plus de 190 pays et en offrant une livraison le lendemain pour 99 % des articles. Le partenariat comprend une signalétique et des éléments publicitaires pour les marques Capitals, Wizards et Mystics, ainsi que des droits pour des contenus sur les réseaux sociaux et des partenariats de présentation pour « Politics Aside » et « Capitals Mic'd Up » sur Monumental Sports Network.
- Exposition stratégique de la marque grâce à la reconnaissance mondiale des Washington Capitals et aux exploits d'Alex Ovechkin
- Visibilité renforcée sur plusieurs marques sportives (Capitals, Wizards, Mystics) via des éléments publicitaires complets
- Le partenariat renforce la position de Coupang en tant que grande entreprise technologique basée aux États-Unis soutenant les entreprises américaines à l'échelle mondiale
Coupang (NYSE: CPNG), ein US-amerikanisches Technologieunternehmen, hat eine mehrjährige Partnerschaft mit den Washington Capitals geschlossen und wird ab der NHL-Vorbereitungssaison 2025-26 Partner für das Heim- und dritte Trikotpatch sein. Das Coupang-Logo mit Wortmarke und Raketen-Symbol wird auf der oberen rechten Brustseite der im Capital One Arena getragenen Trikots erscheinen.
Die Zusammenarbeit betont Coupangs Rolle bei der Förderung US-amerikanischer Exporte weltweit und bedient Kunden in über 190 Ländern mit Next-Day-Lieferoptionen für 99 % der Artikel. Die Partnerschaft umfasst Beschilderung und Werbeelemente bei den Marken Capitals, Wizards und Mystics sowie Rechte für Social-Media-Inhalte und Präsentationspartnerschaften für „Politics Aside“ und „Capitals Mic'd Up“ im Monumental Sports Network.
- Strategische Markenpräsenz durch die globale Anerkennung der Washington Capitals und Alex Ovechkins Meilensteine
- Erhöhte Sichtbarkeit über mehrere Sportmarken (Capitals, Wizards, Mystics) durch umfassende Werbeelemente
- Die Partnerschaft stärkt Coupangs Position als bedeutendes US-Technologieunternehmen, das amerikanische Unternehmen global unterstützt
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Coupang logo debuts on home and third jerseys starting with the 2025-26 NHL preseason
Coupang will have its logo featuring its wordmark and a rocket worn on the upper right chest area of the jerseys. The logo is symbolic of Coupang's services that offer international customers a selection of millions of items sold by
The partnership highlights Coupang as an American company that exports and builds economic bridges for
With Coupang's brand on the Capitals home jerseys, the partnership will promote Coupang's and Monumental Sports & Entertainment's commitment to supporting American companies' efforts to grow their businesses and brands on an international scale. Coupang and MSE will collaborate each year to highlight the importance of small businesses and building economic growth at home through global sales of American goods.
This partnership follows a remarkable season for the Capitals, during which the organization gained global recognition thanks to the team's strong performance and captain Alex Ovechkin's pursuit of the historic all-time goals scored record. As the Capitals enter the 2025-26 season, they anticipate continued success on the ice as Ovechkin is nearing his 900th career goal and the milestone of 1,500 career games played, positioning Coupang's entitlement of the jersey patch for greater brand awareness.
"We're proud to welcome Coupang as our home jersey patch partner, particularly as a
Coupang's partnership includes several signage and advertising elements across the Capitals, Wizards and Mystics brands. Coupang will also receive entitlement to Capitals social media features and serve as the presenting partner of "Politics Aside" on Monumental Sports Network, as well as the presenting partner of Capitals Mic'd Up.
"Coupang looks forward to building upon our partnership with Monumental Sports & Entertainment. This initiative just makes sense. Both the Capitals and Coupang operate with speed and leverage technology to deliver world-class experiences for customers. By teaming up, we can deepen our efforts to accelerate economic growth at home by going digital and winning abroad through stronger sales and exports," said HL Rogers, Chief Administrative Officer and General Counsel, Coupang.
About Coupang
Coupang is an American technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Eats, Play, Rocket Now, and Farfetch. Learn more at www.aboutcoupang.com/
Capitals Contact:
Megan Eichenberg, meichenberg@washcaps.com
Coupang Contact:
Erika Reynoso, ereynoso@coupanginc.com
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SOURCE Washington Capitals
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