Creative Realities Announces Addition of Dan McAllister as CRO

Rhea-AI Summary

Creative Realities (NASDAQ: CREX) announced the hiring of Dan McAllister as Chief Revenue Officer, effective November 17, 2025. McAllister brings over 25 years of experience in digital signage, experiential technology and enterprise SaaS, with prior roles at Blink AI Automotive, Spectrio, Scala, The Miele Group, and Automotive Broadcasting Network.

The company cited its larger scale after the acquisition of Cineplex Digital Media and said McAllister will help accelerate growth across North America by scaling display networks, cloud CMS ecosystems, programmatic DOOH, and AI-powered personalization.

Positive

• Effective hire date set for November 17, 2025
• 25+ years of relevant industry experience
• Prior CRO experience at Blink AI Automotive and Spectrio
• Supports post-acquisition scale following Cineplex Digital Media deal

Negative

• None.

Brings Over 25 Years of Experience Transforming Organizations for Rapid Growth

LOUISVILLE, Ky., Nov. 11, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced that it has hired Dan McAllister as Chief Revenue Officer (“CRO”) effective November 17, 2025. Mr. McAllister is a veteran revenue and transformation leader with more than 25 years of experience driving growth across digital signage, experiential technology, and enterprise SaaS. His career has been built around elevating how brands connect with people and scaling intelligent display networks, immersive content ecosystems, and data-powered customer experiences across retail, automotive, QSR, hospitality, and large venue environments. He has guided organizations through major inflection points in their growth trajectory – including the shift from static to dynamic networks; the move to cloud-based CMS ecosystems; the rise of programmatic Digital Out-of-Home networks (“DOOH”); and the emergence of AI-powered personalization and automation.

“I’m excited to announce the new position of CRO at Creative Realities and appointment of Dan McAllister,” said Rick Mills, Chairman and Chief Executive Officer. “With CRI now a much larger, more advanced organization after the acquisition of Cineplex Digital Media, having an experienced visionary like Dan will help ensure we take full advantage of all opportunities ahead of us to accelerate growth throughout North America. Dan’s expertise spans the full digital signage value chain – shaped through his work with industry leaders such as Scala, where he gained foundational experience with one of the platforms that defined the modern CMS landscape. His later contributions at Spectrio, one of the larger digital signage and audio-visual experience companies in the US, expanded his perspective on enterprise deployments, targeted content strategies, and long-term managed services. He’s known for turning complex markets into high-velocity revenue engines and will be a key asset as we maintain – and enhance – our leadership position in providing end-to-end turnkey, digital signage solutions for our broad and growing array of customers. He'll immediately be a great asset to our team, and we welcome him enthusiastically.”

Dan McAllister
Mr. McAllister was most recently the CRO at Blink AI Automotive, a leader in automotive dealership scheduling and communication, where he utilized AI applications to advance Complex enterprise customer engagement. He previously was CRO at Spectrio while also having served in high-profile positions at The Miele Group, the Automotive Broadcasting Network, and Scala. He has B.S. in marketing and communications from Babson College.

About Creative Realities, Inc.
Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity^TM, ReflectView^TM, and iShowroom^TM Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day to day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogic^TM and AdLogic CPM+^TM programmatic advertising platforms.

Contacts
Media:
Christina Davies
cdavies@ideagrove.com

Investor Relations:
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/

FAQ

When does Creative Realities (CREX) expect Dan McAllister to start as CRO?

Dan McAllister is expected to start as CRO on November 17, 2025.

What experience does Dan McAllister bring to Creative Realities (CREX)?

He brings over 25 years in digital signage, experiential technology and enterprise SaaS, including prior CRO roles at Blink AI Automotive and Spectrio.

How will Dan McAllister’s hire affect Creative Realities’ growth plans for CREX?

The company said his experience will help accelerate growth across North America and scale cloud CMS, programmatic DOOH, and AI personalization initiatives.

Was the Creative Realities (CREX) management change linked to any recent transaction?

Yes; the company referenced being a larger organization after the acquisition of Cineplex Digital Media when announcing the CRO role.

What industries does Dan McAllister have deployment experience in for CREX?

His experience covers retail, automotive, QSR, hospitality, and large venues for digital signage and immersive content.