Cronos Launches Premium Lord Jones Live Resin Fusions™ in Canada

Rhea-AI Summary

Cronos (NASDAQ: CRON) launched Lord Jones Live Resin Fusions™ pre-rolls in Canada on November 25, 2025, expanding the Lord Jones premium cannabis portfolio.

Each 0.5g pre-roll pairs single-sourced dried flower with terpene-rich pure live resin caviar, targets 42%+ THC potency, and includes a reusable ceramic tip for a cooler smoke. New strains available at select Canadian retailers are Durban Kush x Citrus Sap, Hell Fire OG x Cali Gas, and Sour Diesel x Orange Velvet. More details and the full collection are available at lordjones.ca.

Insights

Brand & Product Strategy Analyst

Cronos expands Lord Jones with premium live resin caviar pre-rolls aimed at high‑end Canadian consumers.

Cronos adds Lord Jones Live Resin Fusions™ pre-rolls pairing single-sourced dried flower with terpene-rich pure live resin caviar and a reusable ceramic tip, positioning the product as a flavor-forward, high-potency offering with stated potency of 42%+. This product targets quality-focused adult-use buyers by combining elevated sensory attributes (terpene emphasis, ceramic cooling tip) with a clear potency claim.

The business impact depends on retail distribution breadth and sustained consumer repeat purchase; the announcement confirms availability at select Canadian retailers on Nov. 25, 2025 but gives no sales, margins, pricing, or production capacity details. Risks include limited initial retail placement and the absence of measurable adoption metrics in the release, which constrain near-term revenue visibility.

Watch for three concrete signals in the next 3–12 months: expansion of retailer listings and geographic coverage, point-of-sale velocity or sell-through figures, and any disclosed pricing or SKU-level margin data. These items will clarify whether the launch meaningfully shifts Lord Jones’ premium share of the Canadian market.

TORONTO, Nov. 25, 2025 (GLOBE NEWSWIRE) -- Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) (“Cronos” or the “Company”), an innovative global cannabinoid company, today announced is expanding its portfolio for its Lord Jones® brand with new innovations designed to enhance its lineup of premium cannabis products in the Canadian market.

The new Lord Jones Live Resin Fusions™ pre-rolls combine top-tier craftsmanship with exceptional cannabis genetics, reflecting the brand’s continued dedication to quality and refinement. The Lord Jones Live Resin Fusions™ are carefully curated, pairing single-sourced dried flower with complementary, terpene-rich pure live resin caviar to deliver a delicious, flavor-forward, and differentiated smoking experience. Designed with an optimal ratio of live resin caviar-to-flower, each 0.5g pre-roll ensures a consistently smooth burn and high potency of 42%+ THC. Every pre-roll is fitted with a reusable ceramic tip, which cools the smoke for an even smoother, elevated experience.

The Lord Jones Live Resin Fusions™ are now available in the following new strains:

• Lord Jones Live Resin Fusions™ Durban Kush x Citrus Sap
• Lord Jones Live Resin Fusions™ Hell Fire OG x Cali Gas
• Lord Jones Live Resin Fusions™ Sour Diesel X Orange Velvet
  

“Our new pure live resin caviar-infused pre-rolls represent the essence of Lord Jones®, artistry, craftsmanship, and an uncompromising commitment to quality,” Mike Gorenstein, Chairman, President and CEO of Cronos. “We’re proud to offer consumers a premium new way to enjoy cannabis, blending pure live resin with modern precision to create a truly elevated experience.”

New Lord Jones Live Resin Fusions™ are now available at select retailers across Canada. For more information and to explore the full Lord Jones® collection, visit lordjones.ca.

About Cronos Group Inc.
Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®. For more information about Cronos and its brands, please visit: thecronosgroup.com.

Forward-looking Statements
This press release may contain information that may constitute “forward-looking information” or “forward-looking statements” within the meaning of applicable Canadian and U.S. securities laws and court decisions (collectively, “Forward-looking Statements”). All information contained herein that is not clearly historical in nature may constitute Forward-looking Statements. In some cases, Forward-looking Statements can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “plan”, “anticipate”, “intend”, “potential”, “estimate”, “believe” or the negative of these terms, or other similar expressions intended to identify Forward-looking Statements. Some of the Forward-looking Statements contained in this press release include statements about product launches and innovations and the consumer experience with respect thereto; and the Company’s intention to build an international iconic brand portfolio and develop disruptive intellectual property by advancing cannabis research, technology and product development. Forward-looking Statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive risks. Financial results, performance or achievements expressed or implied by those Forward-looking Statements and the Forward-looking Statements are not guarantees of future performance. A discussion of some of the material risks applicable to the Company can be found in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 and the Company’s Quarterly Reports on Form 10-Q for the quarters ended March 31, 2025, June 30, 2025 and September 30, 2025, each of which have been filed on SEDAR+ and EDGAR and can be accessed at www.sedarplus.ca and www.sec.gov/edgar, respectively. Any Forward-looking Statement included in this press release is made as of the date of this press release and, except as required by law, Cronos disclaims any obligation to update or revise any Forward-looking Statement. Readers are cautioned not to put undue reliance on any Forward-looking Statement.

For further information, please contact:
Media Relations Contact: 
Emily Whalen 
Communications 
Tel: (416) 504-0004 
media.relations@thecronosgroup.com

Investor Relations Contact:
Harrison Aaron 
Investor Relations 
Tel: (416) 504-0004 
investor.relations@thecronosgroup.com 

A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/35df5a6b-10e7-4d64-a8ec-13787d3e38b1

FAQ

What are Lord Jones Live Resin Fusions™ announced by Cronos (CRON) on November 25, 2025?

They are new 0.5g pre-rolls pairing single-sourced dried flower with terpene-rich pure live resin caviar, launched in Canada under the Lord Jones brand.

What potency do the Cronos Lord Jones Live Resin Fusions™ pre-rolls (CRON) claim?

Each pre-roll is designed to deliver 42%+ THC potency.

Which strains are included in Cronos's Lord Jones Live Resin Fusions™ launch in Canada?

The initial strains are Durban Kush x Citrus Sap, Hell Fire OG x Cali Gas, and Sour Diesel x Orange Velvet.

Where and when are Cronos Lord Jones Live Resin Fusions™ (CRON) available in Canada?

The products are available at select retailers across Canada starting November 25, 2025.

What product features distinguish Cronos's Lord Jones Live Resin Fusions™ pre-rolls?

Key features are a reusable ceramic tip, an optimized live resin caviar-to-flower ratio, and terpene-rich pure live resin for a flavor-forward experience.