Crocs, Inc. Announces STEP UP TO GREATNESS to Help Young People Build Skills

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Crocs, Inc. (NASDAQ: CROX) has launched STEP UP TO GREATNESS, a new community impact platform aimed at supporting youth development worldwide. The initiative includes a significant multi-year partnership with UNICEF's UPSHIFT program, targeting to positively impact over 3 million young people globally.

The program focuses on equipping youth with essential 21st-century skills including creativity, communication, innovation, collaboration, and adaptability. UNICEF's UPSHIFT program, which has already graduated 5.2 million participants across 56 countries with 145 million learning hours, will serve as a key partner in delivering these educational opportunities.

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Program launches to positively impact more than 3 million youth worldwide, including a multi-year investment in UNICEF's UPSHIFT program

BROOMFIELD, Colo., July 24, 2025 /PRNewswire/ -- Today, Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, is announcing STEP UP TO GREATNESS, a community impact platform to support young people in gaining new skills, building their confidence, and accessing opportunities to reach their greatest potential. To help scale its impact to reach young people around the world, Crocs, Inc. has also committed to a multi-year partnership with UNICEF's UPSHIFT program, an initiative that helps equip young people with 21st century skills to tackle societal challenges through innovation and entrepreneurship.

In an increasingly complex, uncertain, and digitally oriented future, many young people around the world, especially those from disadvantaged backgrounds, are not adequately equipped with the modern skills they will need. By working with partners, using the power of its brands, raising funds and awareness, and volunteering time, Crocs, Inc. has committed to supporting more than 3 million young people to gain the STEP UP SKILLS they need to build confidence, access new opportunities, unlock their potential, and be a positive force in their communities.

"I am incredibly proud to introduce STEP UP TO GREATNESS and support young people with the STEP UP SKILLS they need for the future like creativity, communication, innovation, collaboration and adaptability, all of which are also fundamental to Crocs, Inc.," said Deanna Bratter, Chief Sustainability Officer, Crocs, Inc. "We believe in partnering with organizations with impactful missions such as UNICEF's UPSHIFT initiative and are thrilled to help them equip young people to develop meaningful solutions for themselves and their communities to thrive. By leveraging our partnerships and activating our brands where they add the most value, we can increase our impact and make a real difference for the next generation."

UNICEF's UPSHIFT is a social innovation accelerator that rapidly unlocks youth potential and confidence to create real and tangible change in their lives and communities. Through this global, multi-year partnership, young people will be equipped with the critical skills and opportunities they need to be problem solvers, innovators, and social entrepreneurs of transformative solutions.

"Over the last decade, UPSHIFT's 5.2 million graduates have collectively completed 145 million learning hours across 56 countries, gaining professional and transferable skills to take charge of their today and tomorrow as problem solving global citizens," said Thomas Davin, Global Director, UNICEF Office of Innovation. "Partnering with Crocs, Inc. will help scale this impact around the world in a collective commitment based on a shared purpose to unlock the potential of youth."

Crocs, Inc. works every day to deliver on its Purpose of Creating a More Comfortable World for All, which includes supporting its communities. Through STEP UP TO GREATNESS and its work with partners like UNICEF's UPSHIFT, Crocs, Inc. will unlock its community impact, starting with the next generation of young people.

To read more about STEP UP TO GREATNESS and Crocs, Inc.'s community impact, visit https://www.crocs.com/comfort-for-our-communities.html.

About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

About UNICEF:
UNICEF, the United Nations agency for children, works to protect the rights of every child, everywhere, especially the most disadvantaged children and in the toughest places to reach. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive, and fulfil their potential.
Follow UNICEF on X, Facebook, Instagram and YouTube

About UNICEF's UPSHIFT:
UNICEF's UPSHIFT is a social innovation accelerator that rapidly unlocks youth potential and confidence to create real and tangible change in their lives and communities. UPSHIFT equips adolescents and young people between the ages of 10 and 24 with skills and mindsets to foster their development and an entrepreneurial framework to create their own community impact initiatives. In doing so, UNICEF's UPSHIFT turns each young person's sense of agency into immediate action, while fostering the growth mindset and resolve they need to shape a brighter future for themselves and their communities.

PR Contact: 
Austin Cozzolino, Crocs, Inc.
303-848-7461
acozzolino@crocs.com 

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SOURCE Crocs, Inc.

FAQ

What is Crocs' STEP UP TO GREATNESS program announced in July 2025?

STEP UP TO GREATNESS is Crocs' community impact platform designed to help young people gain essential skills, build confidence, and access opportunities, aiming to impact over 3 million youth worldwide.

How many countries and graduates has UNICEF's UPSHIFT program reached?

UNICEF's UPSHIFT program has reached 5.2 million graduates across 56 countries, accumulating 145 million learning hours over the last decade.

What skills will Crocs' STEP UP TO GREATNESS program focus on developing?

The program focuses on developing essential 21st-century skills including creativity, communication, innovation, collaboration, and adaptability.

Who is leading Crocs' STEP UP TO GREATNESS initiative?

The initiative is being led by Deanna Bratter, Chief Sustainability Officer at Crocs, Inc., in partnership with UNICEF's UPSHIFT program.

How can I learn more about Crocs' STEP UP TO GREATNESS program?

Information about the program can be found on Crocs' website at crocs.com/comfort-for-our-communities.html.