Crocs, Inc. Promotes Rupert Campbell to EVP and President of HEYDUDE from SVP and Chief Commercial Officer

Rhea-AI Summary

Crocs (NASDAQ: CROX) promoted Rupert Campbell to Executive Vice President and President of the HEYDUDE brand, effective November 17, 2025.

Campbell will join the executive leadership team and report to CEO Andrew Rees, leading HEYDUDE product, marketing, and commercial go-to-market strategy. He joined Crocs in March 2025 as Senior Vice President and Chief Commercial Officer for HEYDUDE.

Prior to Crocs, Campbell served as President of adidas North America, leading a market of more than $6 billion in revenue and a team of more than 10,000. The company framed the promotion as a step to scale HEYDUDE's global growth.

Positive

• Promotion effective Nov 17, 2025 adds HEYDUDE representation on executive leadership team
• Campbell led a >$6 billion revenue market at adidas North America
• Campbell managed a team of >10,000 at adidas, showing large-market leadership experience

Negative

• Campbell has been at Crocs for less than 1 year (joined March 2025)
• Announcement provides no quantitative HEYDUDE targets or near-term guidance for investors

BROOMFIELD, Colo., Nov. 17, 2025 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced that the organization has promoted Rupert Campbell to Executive Vice President and President of the HEYDUDE brand. Effective today, Rupert will join the executive leadership team and report directly to Andrew Rees, Crocs Inc. Chief Executive Officer.

Rupert joined Crocs, Inc. in March 2025 as Senior Vice President, Chief Commercial Officer for HEYDUDE, where he has been responsible for overseeing and executing the commercial strategy for the HEYDUDE brand globally. In his role as Brand President, he will lead all elements of the brand's product, marketing, and commercial go-to-market strategy.

"Rupert has proven to be an instrumental part of the HEYDUDE Leadership Team, driving global strategy and execution end-to-end across all parts of our HEYDUDE business," said Andrew Rees, Chief Executive Officer.  "On behalf of the Board of Directors and our leadership team, we are excited to welcome Rupert into this new role and are confident that he will guide the HEYDUDE business to long-term, scalable global growth."

An accomplished executive and expert within the footwear industry, Rupert's consumer-first mindset, operational excellence and long-term brand building prowess, position him well as the brand's next leader.  Prior to joining Crocs, Inc., Rupert served as the President of adidas North America where he led a market of more than $6 billion in revenue and a team of more than 10,000. During his 10 years with adidas, he served in various leadership positions across several international regions, including Europe and Russia, helping to transform consumer perception of the brand and close the gap in performance against competitors.  

"I'm honored for the opportunity to expand my role within the HEYDUDE brand and ignite the next phase of our journey," said Campbell. "The HEYDUDE team is incredibly talented and passionate, and I know that with our collaboration, creativity, and passion, we will turn our strategy into reality while deepening the connection to our consumers."

About Crocs, Inc.:

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

Forward Looking Statements:

This press release includes statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

These include statements regarding future outlook, contributions of executives, and expectations (financial or otherwise) and intentions. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this press release speaks only as of November 17, 2025. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

Investor Contact:	Erinn Murphy, Crocs, Inc.
	emurphy@crocs.com
PR Contact:	Melissa Layton, Crocs, Inc.
	mlayton@crocs.com

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SOURCE Crocs, Inc.

FAQ

Who is Rupert Campbell and what is his new role at Crocs (CROX) effective November 17, 2025?

Rupert Campbell was promoted to EVP and President of HEYDUDE, reporting to CEO Andrew Rees, effective November 17, 2025.

When did Rupert Campbell join Crocs and from what prior role before the promotion?

He joined Crocs in March 2025 as SVP and Chief Commercial Officer for HEYDUDE and was previously President of adidas North America.

How much experience did Rupert Campbell have at adidas before joining Crocs?

At adidas he led a market of more than $6 billion in revenue and managed a team of more than 10,000.

What responsibilities will Rupert Campbell hold as HEYDUDE brand president at CROX?

He will lead all elements of HEYDUDE's product, marketing, and commercial go-to-market strategy globally.

Does the Crocs announcement include HEYDUDE revenue targets or guidance tied to the promotion?

No; the announcement does not include specific HEYDUDE revenue targets or near-term financial guidance.

Where will Rupert Campbell sit in Crocs' leadership structure after the promotion?

He will join the company's executive leadership team and report directly to CEO Andrew Rees.