Crocs, Inc. Appoints Executive Vice President and Chief Financial Officer Patraic Reagan; Reaffirms Third Quarter Guidance

Rhea-AI Summary

Crocs (NASDAQ: CROX) has announced the appointment of Patraic Reagan as Executive Vice President and Chief Financial Officer, effective September 22, 2025. Reagan, who brings nearly 30 years of financial and operational leadership experience, will succeed Susan Healy, who resigned on August 28, 2025.

Reagan joins from SharkNinja, Inc., where he served as CFO, and previously spent 14 years at Nike. He will oversee the company's financial strategies, planning, accounting, treasury, investor relations, tax, and internal audit functions. The company has reaffirmed its third quarter 2025 financial outlook previously disclosed on August 7, 2025.

Susan Healy will remain as an advisor through October 31, 2025 to ensure a smooth transition.

Positive

• Appointment of seasoned CFO with 30 years of relevant industry experience
• New CFO brings significant footwear industry expertise from 14 years at Nike
• Smooth transition planned with former CFO staying as advisor through October
• Company reaffirms Q3 2025 guidance, indicating business stability during transition

Negative

• Sudden departure of current CFO Susan Healy
• Potential disruption in financial leadership during transition period

Insights

Financial Analyst

New CFO Reagan brings strong consumer brand experience; company maintains Q3 guidance despite leadership change.

The appointment of Patraic Reagan as Crocs' new CFO represents a strategic executive transition that appears well-planned despite the immediate resignation of Susan Healy. Reagan's background is particularly relevant to Crocs' growth ambitions, bringing approximately 30 years of financial leadership experience with specific expertise in the footwear industry from his 14-year tenure at Nike and recent CFO role at SharkNinja.

This leadership change comes with minimal disruption to financial expectations, as the company has explicitly reaffirmed its Q3 2025 guidance initially provided on August 7. The planned transition period with Healy staying as an advisor until October 31 should facilitate continuity in financial operations and reporting.

Reagan's stated focus on "driving long-term shareholder value" and his experience with "delivering consistent, profitable growth" aligns with Crocs' established strategy. His comments about seeing "untapped potential across both the Crocs and HEYDUDE brands" suggests he may bring fresh perspectives on growth opportunities while maintaining the "disciplined execution" that has characterized Crocs' recent financial management.

The immediate filing of an 8-K with the SEC demonstrates appropriate regulatory compliance and transparency around this material change in leadership, while the company's participation in the upcoming Goldman Sachs retail conference indicates continued engagement with the investment community during this transition.

BROOMFIELD, Colo., Aug. 29, 2025 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for all, today announced the appointment of Patraic Reagan as the Executive Vice President and Chief Financial Officer of Crocs, Inc, effective September 22, 2025. Mr. Reagan will succeed Susan Healy, who tendered her resignation on August 28, 2025, effective immediately.

With approximately three decades of financial and operational leadership experience at prominent global consumer companies, Mr. Reagan will join the executive leadership team and will report directly to Andrew Rees, Chief Executive Officer. Most recently, Mr. Reagan served as the Chief Financial Officer for SharkNinja, Inc., a global product design and technology company. Prior to SharkNinja, Inc. he spent approximately 14 years at Nike, Inc.

"We are excited to welcome Patraic to Crocs, Inc. as our Chief Financial Officer. Patraic is a seasoned financial professional with a strong public profile and a track record of delivering consistent, profitable growth. We believe his consumer-centric mindset, robust financial experience in the footwear industry and his international expertise will complement our leadership team in driving long-term shareholder value," said Andrew Rees, Chief Executive Officer.

Mr. Reagan will have responsibility over the company's financial strategies in addition to financial planning and analysis, accounting, treasury, investor relations, tax and internal audit.

"Crocs, Inc. is a company that I have long admired—one whose profitable growth has been built on an enduring cultural icon and one where I see untapped potential across both the Crocs and HEYDUDE brands," said Patraic Reagan, incoming Chief Financial Officer. "Drawing from my global experience of leading high-growth brands through disciplined execution, I look forward to working alongside the talented leadership team to unlock shareholder value and drive consistent results for years to come."

"On behalf of the Board of Directors and our leadership team, we thank Susan for her many contributions to our company. We wish her the very best in her next chapter," said Andrew Rees, Chief Executive Officer. In order to facilitate a smooth transition, Ms. Healy has agreed to stay on as an advisor through October 31, 2025. More details of this transition can be found in the company's Form 8-K filed with the Securities and Exchange Commission earlier today.

The company is reaffirming its third quarter 2025 financial outlook as previously disclosed on August 7, 2025. Management will be presenting at the Goldman Sachs 32nd Annual Global Retailing Conference on September 3, 2025. Further details regarding this event can be found in a separate press release issued today.

About Patraic Reagan:

Patraic Reagan is a seasoned financial executive and the incoming Chief Financial Officer of Crocs, Inc. He joins the company from SharkNinja, Inc., a global product design and technology company, where he served as the Chief Financial Officer since April 2024. Prior to SharkNinja, Inc., he spent nearly 14 years at Nike, Inc., where he held several roles including Vice President and Chief Financial Officer of Asia Pacific and Latin America from 2022 to 2024 and Vice President of Global Business Planning from 2020 to 2022. Earlier in his career, he held various roles at Coach, Inc. (now Tapestry, Inc.), Ralph Lauren Corporation, Kraft Foods, and Chiquita Brands International. Mr. Reagan received his B.A.A in Accounting and Finance from University of Cincinnati and his Master of Business Administration from the Kelley School of Business at University of Indiana.

About Crocs, Inc.:

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

Forward Looking Statements:

This press release includes statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

These include statements regarding our future outlook, contributions of new executives, and expectations (financial or otherwise) and intentions. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this press release speaks only as of August 29, 2025. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

Category: Investors

Investor Contact:	Erinn Murphy, Crocs, Inc.
	(303) 848-7005
	emurphy@crocs.com
PR Contact:	Melissa Layton, Crocs, Inc
	(303) 848-7885
	mlayton@crocs.com

 

 

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SOURCE Crocs, Inc.

FAQ

Who is the new CFO of Crocs (NASDAQ: CROX)?

Patraic Reagan has been appointed as Executive Vice President and Chief Financial Officer of Crocs, effective September 22, 2025. He previously served as CFO at SharkNinja and spent 14 years at Nike.

Why did Crocs CFO Susan Healy resign?

The press release does not specify the reason for Susan Healy's resignation, which was effective August 28, 2025. She will remain as an advisor through October 31, 2025 to ensure a smooth transition.

What is Patraic Reagan's experience before joining Crocs?

Patraic Reagan brings approximately 30 years of financial and operational leadership experience, most recently serving as CFO at SharkNinja, Inc., and previously spending about 14 years at Nike, Inc.

Will this CFO change affect Crocs' financial outlook?

No, Crocs has reaffirmed its third quarter 2025 financial outlook as previously disclosed on August 7, 2025, suggesting stability during the transition.

What will be Patraic Reagan's responsibilities at Crocs?

Reagan will oversee Crocs' financial strategies, financial planning and analysis, accounting, treasury, investor relations, tax, and internal audit functions, reporting directly to CEO Andrew Rees.