HEYDUDE Unveils New 'Fashion Crisis Hotline' Campaign with Global Brand Ambassador, Sydney Sweeney, to Save Style Emergencies Everywhere

Rhea-AI Summary

HEYDUDE has launched its new 'Fashion Crisis Hotline' campaign featuring global brand ambassador Sydney Sweeney, focusing on the Austin Lift slip-on mule as their solution for style emergencies. The campaign challenges the traditional trade-off between fashion and comfort.

The initiative includes short comedic bits with Sweeney as 'Director of Dude,' promoting the Austin Lift as a trend-first industry disruptor in the growing laceless shoes market. The campaign targets a new female consumer audience and redefines the brand's identity.

The multi-pronged campaign will be activated across digital platforms, social media, and streaming services. HEYDUDE kicked off with a pop-up event at Grand Central Station in New York City, featuring a life-size Austin Lift display and an interactive phone installation where visitors could leave fashion advice voicemails.

Positive

• Strategic expansion into female consumer market
• Partnership with high-profile brand ambassador Sydney Sweeney
• Multi-channel marketing campaign across digital, social, and streaming platforms
• Positioning in growing laceless shoes market segment

Negative

• None.

The New Campaign Showcases the Austin Lift silhouette as the Ultimate Fashion Solution for All-Day Comfort, Underscoring That "Beauty is Comfort"

WESTWOOD, Mass., March 6, 2025 /PRNewswire/ -- HEYDUDE, an unconventionally casual footwear brand that blends individual style and lightweight comfort into every pair of shoes, is again teaming up with actress, producer and style icon Sydney Sweeney to solve consumer's fashion emergencies with today's launch of the Fashion Crisis Hotline campaign.

As the brand's Global Ambassador, Sweeney serves as the face of this new campaign, which challenges the notion that fashion and comfort can't coexist. The "Fashion Crisis Hotline" introduces the Austin Lift, HEYDUDE's most popular slip-on mule, as the go-to fashion solution for all-day comfort without compromising style. The Fashion Crisis Hotline brings a playful, comedic twist to style and comfort dilemmas through short bits, with Sweeney leading as role of "Director of Dude," offering Austin Lifts as the solution to any fashion crisis.

"We're thrilled to see the continued impact of HEYDUDE's partnership with Sydney, reaching new consumers through her authenticity and undeniable confidence. The Fashion Crisis Hotline is a pivotal moment for HEYDUDE that brings our brand DNA of confidence, fun and style to life at once, redefining what it means to be a 'dude,'" said Paul Nugent, CMO, HEYDUDE. "HEYDUDE is a leader in comfort and confidence, and together with Sydney, we're excited to show consumers exactly why we are unlike anything in the market."

The campaign serves as a milestone moment that speaks directly to a new, female consumer audience, reinvigorating what it means to be a 'dude'. With laceless shoes rising in popularity and garnering vast consumer attention, this campaign uniquely puts HEYDUDE and the slip-on Austin Lift at the forefront as a trend-first industry disruptor leading the charge in style, comfort and design.

This launch sets the stage for a dynamic, multi-pronged campaign that will activate across digital, social media platforms and streaming services. The Fashion Crisis Hotline reinforces to consumers that HEYDUDE is the solution to help anyone be uniquely themselves and undeniably confident.

To build consumer excitement and jumpstart the 360-degree campaign, HEYDUDE kicked off with a one-of-a-kind pop-up event at Grand Central Station in New York City. The buzzworthy activation brought the Fashion Crisis Hotline to life, allowing thousands of consumers to experience a life-size Austin Lift and pink phone inspired from the campaign where attendees were able to leave voicemails asking for fashion advice.

To reach the Fashion Crisis Hotline, please dial 1-855-4-HEYDUDE. For more information visit our website HEYDUDE.com, Instagram at @heydude or TikTok on @heydudeshoes.

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com 

 

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SOURCE HEYDUDE

FAQ

What is the main focus of HEYDUDE's new Fashion Crisis Hotline campaign?

The campaign promotes the Austin Lift slip-on mule as a fashion solution combining style and comfort, featuring Sydney Sweeney as brand ambassador.

How is HEYDUDE expanding its market reach with this campaign?

HEYDUDE is targeting a new female consumer audience while repositioning itself as a trend-first industry disruptor in the laceless shoes market.

What marketing channels is HEYDUDE using for the Fashion Crisis Hotline campaign?

The campaign utilizes digital platforms, social media, streaming services, and includes a pop-up event at Grand Central Station in NYC.

What role does Sydney Sweeney play in HEYDUDE's new campaign?

Sweeney serves as Global Ambassador and 'Director of Dude,' appearing in comedic bits offering fashion crisis solutions.