HEYDUDE Launches New Global Brand Campaign with an Invitation to all Dudes

Rhea-AI Summary

HEYDUDE, a Crocs Inc. brand, has launched a new global marketing campaign called 'HEYDUDE Country' targeting Gen Z and millennial consumers. The campaign features brand ambassador Sydney Sweeney and aims to build community through digital and physical experiences. Key initiatives include a 100-day giveaway of 100 shoes daily, content collaborations with celebrities including Jelly Roll, and events across 10+ cities. The campaign includes social media challenges, CapCut collaborations, and new product launches, including a partnership with Pabst Blue Ribbon (PBR). The brand is positioning itself as a community-focused platform emphasizing authentic connections and casual comfort, with plans to release over 10 new products across men's, women's, and children's categories throughout the summer.

HEYDUDE Country celebrates real people and real connections through physical and digital activations when young consumers need it most

WESTWOOD, Mass., June 18, 2025 /PRNewswire/ -- HEYDUDE, the must-have footwear brand for casual moments, this week launched its new global brand campaign, inviting consumers into the world of HEYDUDE Country. An ever-expanding storytelling platform meant to capture the spirit of the brand's growing global fanbase and invite new fans in, HEYDUDE Country is an organic space providing a unique solve for the large majority of Gen Z and millennial consumers who are seeking authentic connection now, more than ever before.

"We know a thing or two about connection. HEYDUDE isn't just a brand, we are a community of people who believe that things are just better when they come from the heart," said Terence Reilly, Chief Brand Officer, Crocs Inc. "That's why we're welcoming Dudes from everywhere to HEYDUDE Country. It's all about bringing authenticity and creating a carefree headspace where fans can share authentic experiences and a good time like no other."

HEYDUDE Country is more than a place, it is a headspace where fans are encouraged to kick back, relax and let it all go. The campaign kicks off with a content series featuring HEYDUDE Global Ambassador and style icon Sydney Sweeney, who invites hardworking, music loving, downhome Dudes to show us what makes them a Country Dude. Shot in summer's most sought-after settings, from sun-soaked beaches to countryside escapes, the content captures the spirit of HEYDUDE Country and the spirit of being young, carefree, and fully in the moment. 

"I see images from all over the world, every day of men in their HEYDUDE shoes - from a music festival in Nashville, to the bustling city streets of Barcelona. That's HEYDUDE Country," said Reilly. "We're not creating anything new, we're building on what we're already seeing our Dudes doing around the world, and connecting them to celebrate the HEYDUDE spirit and bring it to the forefront for the next generation of brand fans. Our goal with HEYDUDE Country is to not only capture this spirit, but to invite the world to be a part of it."

The HEYDUDE Country campaign will build connectivity and community through digital and physical experiences, and celebrate the moments brand fans are already curating in their HEYDUDE shoes. Starting today, here's how consumers can step into the HEYDUDE Country headspace:

• 100 Days of Giveaways: We're giving away 100 shoes a day for 100 days to celebrate Good Dudes. Nominate a Good Dude here to share their story!
• HEYDUDE Country's Hottest Voices: HEYDUDE Country content from an all-star roster headlined by actress, producer and style icon Sydney Sweeney, and singer, songwriter and philanthropist Jelly Roll —plus a wave of fresh faces from the worlds of music, entertainment, and sports.
• Summer of Surprises in HEYDUDE Country: We're turning up the heat with exclusive drops, digital moments, and real-world events in 10+ cities. Here's what's going down:
• Fan Social Challenge: Fill in the blank — "I'm a country dude because _______" — and tag HEYDUDE and #HEYDUDECountry for a chance to win a surprise gift and have your story featured on our social channels.
• CapCut Collab: Snap a pic with Sydney Sweeney (kind of) and show off your HEYDUDE Country style.
• Surprise Events: Meet n' greets with brand ambassadors, streamed concert moments and so much more!
• New Styles All Summer Long: With comfort at the center, HEYDUDE is delivering 10+ new products this summer across men, women, and kids in its inline assortment. New brand collaborations will also drop, including one with Pabst Blue Ribbon (PBR) that helps us raise a glass and toast to HEYDUDE Country. 

For more information on HEYDUDE Country and to follow along for more country fun to come, visit our website HEYDUDE.com, Instagram at @heydude or TikTok on @heydudeshoes.

PR Contact:
Kaplow Communications
HEYDUDE@kaplow.com

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/heydude-launches-new-global-brand-campaign-with-an-invitation-to-all-dudes-302485116.html

SOURCE HEYDUDE

FAQ

What is HEYDUDE Country and when was it launched?

HEYDUDE Country is a new global brand campaign launched by HEYDUDE in June 2025, designed as a storytelling platform to capture the brand's spirit and build community among Gen Z and millennial consumers.

Who is the Global Brand Ambassador for HEYDUDE's new campaign?

Sydney Sweeney, actress, producer, and style icon, serves as HEYDUDE's Global Brand Ambassador for the HEYDUDE Country campaign.

What promotions are included in the HEYDUDE Country campaign?

The campaign includes 100 Days of Giveaways with 100 shoes given away daily, social media challenges, CapCut collaborations with Sydney Sweeney, surprise events in 10+ cities, and new product launches including a collaboration with Pabst Blue Ribbon.

How many new products is HEYDUDE releasing during the summer campaign?

HEYDUDE is launching over 10 new products across men's, women's, and kids' categories in its inline assortment, plus additional brand collaborations including one with Pabst Blue Ribbon.