Creatd is Pleased to Announce the Approval and Effectiveness of its Form S-1 Registration Statement

• The Company's S-1 registration statement will be effective at 4:45 PM ET on July 15, 2022.
• All shareholders of record as of the July 29th Record Date will be eligible to participate in the Rights Offering.
• Company releases new investor presentation, "Creatd 2022 Growth Capital Expansion Plan & Rights Offering."

NEW YORK, July 15, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first holding company and the parent company of Vocal, today announced that the Securities and Exchange Commission ("SEC") has declared the Company's registration statement on Form S-1 (File No. 333-265251) effective as of 4:45 PM ET on July 15, 2022).

In connection with its upcoming Rights Offering, the Company has unveiled an updated investor presentation, which can be accessed at the following link: https://creatd.com/presentation.

The Company has confirmed the following updated calendar of dates in connection with the Rights Offering:

Friday, July 15, 2022	Form S-1 Effectuation at 4:45 PM ET
Thursday, July 21, 2022	Creatd's 2022 Investor Day – Investor Day presentation to be made available for online access at 4:00 PM ET
Wednesday, July 27, 2022	Ownership Date – Securities must be acquired by market close of 4:00 PM ET in order to be considered a shareholder of record on the Record Date
Friday, July 29, 2022	Record Date – Cutoff date that determines the eligibility of shareholders to receive Rights entitlements
Wednesday, August 8, 2022	Subscription Period Begins – Shareholders can start investing in Rights Offering at 9:00 AM ET
Wednesday, August 22, 2022	Subscription Period Ends – 5:00 PM ET unless extended at the Company's sole discretion

Commented Creatd's Founder and Executive Chairman, Jeremy Frommer, "With this approval, we are now closing in on our most important financial offering as a company since our Uplisting in September of 2020. As I have previously said, Creatd's expansion has reached its moment of inflection. The $40 Million Rights Offering will allow Creatd's current and future shareholders to purchase units consisting of common stock and warrants. If the rights offering is fully subscribed, and $40MM is raised, the offering could drive between a 10x – 20x increase in revenues over the next 12 to 18 months and accelerate our path to EBITDA breakeven. On top of that, if all warrants underlying the units are exercised, the Company would receive an additional $180MM."

The registration statement relates to the issuance of two subscription rights for each share of common stock or share which may be acquired via conversion or exercise of preferred stock, warrants, or options. Each subscription right would entitle the holder to purchase one Unit at a subscription price of $2.00 per Unit. Each Unit would consist of: (i) one share of common stock, (ii) one publicly tradable 5-year warrant exercisable for $3 per share, and (iii) one publicly tradable 5-year warrant exercisable for $6 per share. The Company wishes to clarify that both warrants will be publicly tradable. 

The proposed Rights Offering will include an over-subscription privilege, which will entitle each rights holder that exercises in full their basic subscription privilege the right to purchase additional Units that remain unsubscribed. The availability of basic subscription and over-subscription privilege will be subject to certain terms and conditions, including pro-rata adjustments (if any), to be set forth in the offering documents.

This press release does not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sales of these securities, in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Past performance is not indicative of future results.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a company with a mission to provide economic opportunities to creators and brands by multiplying the impact of platforms, people, and technology. The Company has four main business segments, or 'pillars': Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios. Each pillar is characterized by a distinct revenue model, while operating on a shared-services structure and proprietary data collected from our multiple technology platforms. Creatd's pillars work together to create a flywheel effect, supporting our core vision of creating a viable and safe ecosystem for all stakeholders in the creator economy.

Creatd: https://creatd.com;

Creatd IR: https://investors.creatd.com;

Vocal Platform: https://vocal.media;

Investor Relations Contact: ir@creatd.com

Forward-Looking Statements

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SOURCE Creatd, Inc.