Creatd's Vocal Platform Announces Upcoming App Launch and Record-Breaking KPIs

• Vocal App will be available to select users in June and to the broader Vocal community in mid-July.
• Creators have submitted over 150,000 stories to Vocal Challenges and collectively received nearly $1MM in Challenge rewards to help fund their creativity.
• Since its launch last year, the Fiction community (1 of Vocal's 40 niche communities), has published over 40,000 stories from over 18,000 creators.
• The platform boasts a reach of 175 million, with 40% based in North America, 15% based in Europe, 30% in Asia, 10% in Africa, and 5% around the rest of the world.
• The Company has shifted its marketing focus from monthly to annual subscriptions, resulting in higher creator LTV (Lifetime Value).

NEW YORK, June 7, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first holding company and the parent company of Vocal, today provided an update on the highly-anticipated release of the Vocal mobile app for iOS, as well as shared record-breaking key performance metrics seen on the platform. With the app currently in development and in preliminary stages of beta testing, it is expected to be introduced to a select batch of Vocal users before June 30th, with its full roll-out to the broader Vocal community by mid-July.

The launch of the app will help further elevate the platform's value and support the Company's ongoing push to drive fan-building and connectivity between creators and their audiences. The app will leverage Vocal's existing "Subscribe" feature and its underlying technology to enable content discovery based on audiences' pre-selected preferences; app users will benefit from gaining quick and easy access to a custom in-app "Library" showcasing their subscribed-to stories, communities, and creators, producing a premiere, highly-curated reader experience.

Commented Creatd Founder and COO Justin Maury, "With the forthcoming release of the Vocal iOS app, we expect to see Vocal continue to break records across-the-board on key performance metrics. Vocal will only further cement its position as a homebase for creators looking to share their content, earn rewards, and discover their ideal audiences."

The introduction of Vocal's new iOS app is part of a wave of new features that have been added to Vocal to foster on-platform interactions, including the recent integration of Comments. Since the feature first launched in May 2022, over 7,000 comments have been posted on Vocal stories. These valuable on-platform exchanges—which creators had previously conducted in self-organized groups on platforms such as Facebook and Reddit—work to only further cement Vocal as a homebase for diverse creators of all shapes and sizes.

About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a company with a mission to provide economic opportunities to creators and brands by multiplying the impact of platforms, people, and technology. The Company has four main business segments, or 'pillars': Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios. Each pillar is characterized by a distinct revenue model, while operating on a shared-services structure and proprietary data collected from our multiple technology platforms. Creatd's pillars work together to create a flywheel effect, supporting our core vision of creating a viable and safe ecosystem for all stakeholders in the creator economy.

Creatd: https://creatd.com ;
Creatd IR: https://investors.creatd.com ;
Vocal Platform: https://vocal.media ;
Investor Relations Contact: ir@creatd.com

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SOURCE Creatd, Inc.