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Innovid (NYSE:CTV) has partnered with IRIS.TV to enhance CTV advertising measurement capabilities. The integration brings IRIS.TV's data marketplace and IRIS_ID into Innovid's measurement platform, enabling advertisers to analyze how content genres impact campaign conversions across platforms. The partnership provides video-level contextual measurement for over 70 million videos from streaming apps and smart TVs.

The collaboration introduces contextual relevance indexing for cross-platform measurement, allowing advertisers to understand how content genres correlate with publishers, devices, and regions to drive conversions. This privacy-first solution offers an alternative to identity-based targeting, helping advertisers optimize FAST (free ad-supported streaming TV) strategies while protecting viewer information.

Innovid (NYSE:CTV), an independent ad tech platform, has partnered with 51toCarbonZero (51-0) to reduce its carbon footprint in a strategic move toward achieving net-zero emissions. The collaboration will help Innovid identify opportunities to reduce carbon and improve operational efficiency while strengthening agency and client partnerships.

Through 51-0's platform, Innovid will measure, manage, reduce, and work to eliminate its corporate emissions. This partnership aligns with Innovid's broader sustainability initiatives, including the Harmony initiative, which aims to optimize the CTV ecosystem. Earlier this year, Innovid launched Harmony Direct to streamline guaranteed CTV media workflows by eliminating friction points and reducing energy waste.

The collaboration is part of 51-0's ongoing partnership with IPG Mediabrands' Climate Action Acceleration Program, demonstrating a collective industry effort toward sustainable advertising practices.

Innovid (NYSE:CTV) has released a report highlighting the impact of sports viewership shifting to streaming and opportunities for advertisers. Key findings show that interactive CTV ads deliver 4.5x higher engagement rates than standard video ads, while QR code usage in H1 2024 increased 11% compared to 2023. Dynamic Creative Optimization (DCO) ads earn an additional 20 seconds of engagement time. Despite CTV viewership surpassing linear TV, advertising spending remains disproportionate, with $61 billion allocated to linear TV versus $30 billion to CTV, indicating significant growth potential in the streaming market.

Mediaocean has announced the acquisition of Innovid (NYSE:CTV) for $3.15 per share, representing an enterprise value of approximately $500 million and equity value of ~$525 million. The deal, expected to close in early 2025, will merge Innovid with Flashtalking to create a premier independent, omnichannel ad tech platform. The combined organization will offer ad delivery, creative personalization, measurement, and optimization across digital, social, CTV, and linear TV channels. Zvika Netter, Innovid's CEO, will lead the merged ad tech organization, reporting to Mediaocean's CEO Bill Wise.

Innovid (NYSE:CTV), a software platform for advertising across connected TV, linear TV, and digital platforms, has announced its participation in two upcoming investor conferences. The company will attend the Seaport Virtual Digital Media & Advertising Conference on Tuesday, Nov. 19, 2024, and the Wolfe Research Small and Mid-Cap Conference in New York on Wednesday, Dec. 4, 2024.

Innovid operates as an independent platform specializing in converged TV innovation, offering cross-platform ad serving, data-driven creative solutions, and measurement capabilities. The company provides clients with intelligence to optimize advertising investments across various channels, platforms, screens, and devices.

Innovid (NYSE:CTV) reported strong Q3 2024 financial results with revenue increasing 6% year-over-year to $38.3 million. The company achieved a significant turnaround with net income of $4.7 million, compared to a net loss of $2.7 million in Q3 2023. Adjusted EBITDA grew 29% to $8.4 million, marking the ninth consecutive quarter of margin expansion to 22%. CTV impression volume increased 13% year-over-year. The board approved a $20 million stock repurchase program. For Q4 2024, Innovid expects revenue between $37.5-39.5 million and updated its FY 2024 revenue guidance to $150.5-152.5 million.

Innovid (NYSE:CTV), a software platform for advertising across connected TV, linear, and digital channels, announced it will release its third quarter 2024 financial results on November 12, 2024, before market opens. The company will host a conference call at 8:30 a.m. ET, led by CEO Zvika Netter and CFO Anthony Callini. The webcast will be available at investors.innovid.com, with telephone access via (+1) 877-407-3211 or (+1) 201-389-0862. A replay will be accessible for 90 days on Innovid's Investor Relations website.

Innovid (NYSE:CTV) announced that LG Ad Solutions has joined its Harmony initiative, which aims to optimize CTV advertising infrastructure. The initiative's Harmony Direct product streamlines non-biddable CTV media workflow, with early partners seeing an average 8% increase in working media for agencies and up to 15% yield improvement for publishers. PMG, an early adopter, is expanding Harmony Direct across its client portfolio after successful initial campaigns. The initiative could represent over $1 billion in savings across the U.S. CTV market in 2024. Additionally, Innovid's Harmony Frequency, launched in July, provides DSPs with frequency intelligence across brands' media portfolios.

Innovid (NYSE:CTV) and Alltold have released 'The State of Representation in CTV Advertising', a groundbreaking report analyzing inclusivity in connected TV (CTV) ads. The study combines Innovid's streaming data with Alltold's Responsible AI technology to examine representation across six identity dimensions: age, gender expression, skin tone, body size, observed sexual orientation, and visible disability.

Key findings include:

• A roughly 50/50 split for masculine and feminine gender expression
• Over 70% of screen time allocated to the lightest four skin tones
• Small- and medium-sized bodies represented 93% of the time
• Less than 1% of people shown had a visible disability