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Qwest (CTV) delivers integrated telecommunications solutions and digital advertising platforms through its robust infrastructure network. This news hub provides investors and professionals with essential updates on corporate developments, strategic initiatives, and market positioning.
Access timely updates including earnings reports, technology partnerships, network expansion announcements, and leadership changes. Our curated collection ensures comprehensive tracking of CTV's dual focus on communication infrastructure and digital media innovation.
Key coverage areas include network technology advancements, advertising platform enhancements, regulatory compliance updates, and enterprise solution deployments. All content maintains factual accuracy while avoiding speculative analysis to support informed decision-making.
Bookmark this page for streamlined access to CTV's evolving business narrative. Regular updates ensure you remain current with verified developments in telecommunications infrastructure and digital advertising technology.
Innovid (NYSE:CTV), an independent software platform for advertising across connected TV (CTV), linear, and digital, has released 'Holiday Shoppable Advertising Unwrapped'. This guide provides data-backed insights and best practices for creating effective shoppable ads during the holiday season and beyond.
Key highlights include:
- Interactive CTV advertising drove 92 seconds more engagement vs. standard pre-roll and 10X the engagement rate of standard video
- Tips for effective shoppable ad experiences across various verticals
- Real-world case studies demonstrating the impact of shoppable ads on holiday advertising performance, ROAS, and sales
Innovid CMO Dani Cushion emphasized the current opportunity for advertisers to leverage CTV for transforming viewers into active shoppers.
Innovid (NYSE:CTV) has won the 2024 AdExchanger Award for 'Most Innovative TV Advertising Technology' for its groundbreaking Harmony initiative. Launched in April 2024, Harmony aims to optimize the CTV advertising ecosystem by improving efficiency, enhancing transparency, reducing carbon emissions, and providing better viewing experiences.
The initiative includes Harmony Direct, which streamlines workflows for guaranteed, non-biddable CTV media, and Harmony Frequency, which provides DSPs with frequency intelligence across a brand's entire media portfolio. This recognition highlights Innovid's commitment to transforming TV advertising into an ecosystem that benefits advertisers, publishers, and viewers alike.
Innovid's CEO, Zvika Netter, expressed pride in the award and optimism about the future of advertising. The company's independent software platform offers cross-platform ad serving, data-driven creative, and measurement services for connected TV (CTV), linear, and digital advertising.
Innovid (NYSE:CTV) has launched an in-platform QR code solution for advertisers to create, deliver, measure, and optimize QR codes across CTV, digital video, and mobile. This all-in-one solution allows for the generation of both ads and QR codes, measurement of QR code KPIs, and performance optimization within Innovid's platform. The solution includes 'dynamic QR codes' that automatically direct viewers to specific sales, products, or app stores based on brand goals and viewer devices.
Key benefits include:
- Better understanding of consumer behavior
- Continuous improvement of campaign performance
- Enhanced engagement and shoppable experiences
This integration aims to simplify workflow efficiencies and optimize QR code performance, especially as streaming content, including live sports, shifts from linear to digital channels.
Innovid Corp. (NYSE:CTV), an independent software platform for advertising across connected TV, linear TV, and digital, has announced its participation in three upcoming investor conferences:
1. Oppenheimer 27th Annual Technology, Internet & Communications Conference (Virtual) on August 12, 2024
2. Canaccord Genuity's 44th Annual Growth Conference in Boston on August 13, 2024, featuring a fireside chat at 12:00 p.m. ET
3. Jefferies Tech Trek 2024 in Tel Aviv, Israel on September 12, 2024
A live video webcast will be available for the Canaccord Genuity conference, with a 90-day replay accessible at investors.innovid.com. Innovid's platform offers cross-platform ad serving, data-driven creative, and measurement services, enabling clients to optimize advertising across channels, platforms, screens, and devices.
Nielsen and Innovid (NYSE:CTV) have announced a collaboration to simplify and enhance ad measurement across media platforms. The integration aims to combine Innovid's ad serving infrastructure with Nielsen ONE to provide a seamless workflow for cross-media ad measurement. This partnership is expected to:
1. Increase measurement quality
2. Reduce operational workload
3. Expand coverage of the streaming universe
The collaboration seeks to offer advertisers and agencies a comprehensive view of cross-media ad campaigns, leveraging Nielsen's leadership in audience measurement and Innovid's expertise in CTV and programmatic advertising. Technical integration testing will commence in the coming months.
Innovid Corp. (NYSE:CTV) reported strong Q2 2024 financial results, with revenue increasing 10% year-over-year to $38.0 million. The company's net loss improved to $10.5 million, while Adjusted EBITDA grew 29% to $5.9 million, representing a 15.5% margin. CTV impression volume from ad serving and personalization increased 21% year-over-year.
Key highlights include the launch of Harmony Frequency, a collaboration with Nielsen, and new partnerships with industry leaders. Innovid provided Q3 2024 guidance with revenue expected between $40-$42 million and Adjusted EBITDA between $6.5-$8.5 million. The company reiterated its full-year 2024 guidance, projecting revenue of $156-$163 million and Adjusted EBITDA of $24-$29 million.
Innovid (NYSE:CTV) has launched Harmony Frequency, the first holistic frequency management solution for CTV and digital advertising. This new product provides DSPs with frequency intelligence across a brand's entire media portfolio before bidding, aiming to reduce ad waste, strengthen campaign effectiveness, and improve viewing experiences.
Powered by Innovid's ad server, Harmony Frequency offers holistic frequency intelligence across digital advertising, integrating insights directly into programmatic buying strategies. The solution helps advertisers prevent overexposure, maximize budgets by reallocating spend to underexposed households, and eliminate ad fatigue.
Closed beta tests began earlier this month with leading DSPs, including Yahoo DSP. This launch is part of Innovid's broader Harmony initiative, which aims to optimize advertising at the infrastructure level for improved efficiency, transparency, and ROI.
Innovid (NYSE: CTV), a leading independent software platform for advertising across connected TV (CTV), linear, and digital channels, has announced its plans to release second quarter 2024 financial results on August 6, 2024, before the market opens. The company will host a conference call at 8:30 a.m. ET on the same day to discuss the results.
The call will be led by Zvika Netter, Co-founder and CEO, and Anthony Callini, CFO. Investors can access the webcast at investors.innovid.com or join via telephone. A replay of the webcast will be available for 90 days on Innovid's Investor Relations website.
Innovid (NYSE: CTV), a software platform specializing in advertising across connected and linear TV, as well as digital media, has been named to Inc.’s Best Workplaces list for 2024. This honor recognizes companies that excel in creating exceptional workplace environments and company cultures. Innovid, founded 17 years ago, plays a important role in the advertising industry, supporting major brands, agencies, and publishers with its technology.
CEO and Co-founder Zvika Netter praised the global team's commitment to innovation and inclusivity, contributing to a dynamic and open TV advertising landscape. The recognition by Inc. is based on an employee survey and an audit of company benefits. Inc. selected 543 honorees after evaluating management effectiveness, perks, fostering employee growth, and overall company culture.
Innovid's global presence spans the Americas, Europe, and Asia Pacific, providing cross-platform ad serving, data-driven creative solutions, and advertising measurement. This acknowledgment is a testament to Innovid's dedication to empowering its workforce and driving industry innovation.
Innovid (NYSE:CTV) announced the release of the “CTV x Commerce 2024” report, a collaboration with Roundel, Target's retail media network. The report examines changing shopper behaviors and advertising trends with the rise of streaming. Findings include insights from a February 2024 survey of 2,876 Target guests and analysis of billions of CPG video ad impressions on Innovid's platform in 2023. Key points: 91% of surveyed Target guests subscribe to streaming services, spending 22 hours weekly, up 40% from last year. Nearly half (49%) are likely to search for an item seen on TV, and 33% will scan a QR code on their TV if it leads to a familiar site. CTV constitutes 49% of total video impressions for CPGs and boasts high engagement with interactive ads. Effective CTAs like “Scan to Shop” can significantly drive consumer engagement.
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