Innovid (NYSE:CTV) has announced that Goodway Group and Vizio have joined its Harmony initiative to optimize connected TV (CTV) advertising.
Launched in April, Harmony aims to improve efficiency, transparency, and control in CTV advertising while reducing carbon emissions. The initiative's Harmony Direct platform eliminates inefficiencies by removing extra technology steps and fees.
Early partners, including Assembly, CMI Media Group, PMG, and Roku, reported an 8% increase in working media for agencies and a 15% yield improvement for publishers. This could translate to over $1 billion in savings in the U.S. CTV market by 2024.
Innovid's CEO, Zvika Netter, emphasized the importance of collaborative efforts to navigate the growing complexities in the CTV ecosystem.
Innovid (NYSE:CTV), a leading software platform for advertising across connected TV (CTV), linear TV, and digital, announced its inclusion in the Russell 3000® Index. This will take effect on July 1, 2024, following the annual reconstitution of Russell US Indexes. The Russell 3000® Index encompasses the largest 4,000 US stocks by market capitalization, offering broad market exposure. Membership in this index ensures automatic inclusion in either the Russell 1000 Index or the Russell 2000 Index, as well as relevant growth and value style indexes. FTSE Russell, the global index provider, benchmarks approximately $10.5 trillion in assets against the Russell US indexes. CEO Zvika Netter believes that joining the Russell 3000® will attract a broader set of institutional investors, enhancing shareholder value.
Innovid Corp. (NYSE:CTV) reported Q1 2024 financial results, exceeding revenue and Adjusted EBITDA guidance. Q1 revenue grew to $36.7 million, up 21% YoY, with a net loss of $6.2 million and Adjusted EBITDA of $4.4 million. The company raised full-year 2024 guidance, anticipating continued revenue growth and margin expansion.
Innovid Corp (NYSE: CTV) announced its participation in upcoming investor conferences including Oppenheimer 9th Annual Emerging Growth Conference, 19th Annual Needham Technology, Media, & Consumer Conference, and 25th Annual Israeli Conference. The company will discuss its software platform for advertising across connected TV, linear TV, and digital.
Innovid (NYSE:CTV) has joined Ad Net Zero to focus on sustainability in the advertising industry, committing to reducing its carbon footprint and implementing a 5-Point Action Plan to manage emissions. The company's Harmony initiative aims to optimize CTV advertising infrastructure and promote sustainability.
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